Wednesday, January 14, 2009

Zogby Poll Shows People Think Printing Color is a Luxury


Duh...

In a very well crafted "Social Network Release"(here) from Xerox some of the results, in actuality four points, from a Zogby poll are embedded among marketing puffery.

Xerox doesn't come out and say that the Zogby poll reflects the Phaser as a cost effective alternative, but to the untrained or unaware eye, the post "feels" like Zugby respondents prefer the Phaser.

There is even a quote at the end of the post, praising the ease of use, excellent quality and crediting the color printer with "winning quite a few more bids" - I guess the Death of The Sales Person hit the catering business first.

Regardless, here are the stats from the Zogby poll, as filtered by Xerox:

-More than half of the 2,100 respondents (53%) said they think printing in color is a luxury.

-More than one third of respondents said the expense (35%) is the main reason they did not print more in color, and four out of five (82%) said they would be somewhat or very likely to print in color if it cost the same as black and white.

-Two in five respondents (39%) did not recognize the ROI value of printing in color – they strongly or somewhat disagreed that they spend time thinking about the places in their documents where color would give them more of a ROI.

-About one-quarter of respondents said they most frequently print presentations/PowerPoint documents (28%) or those with graphs (25%) in color.


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