Thursday, October 8, 2009

2010: The Year of the Tablet, The Year of the E-Book


When Dan Brown’s latest blockbuster, The Lost Symbol, was released recently by Random House, digital sales of the book on the Kindle were rivaling paper sales on Amazon.com.

On campuses all around the country, students can download "one time use" digital versions of chapters or complete text books.

Are publishers shaking in their boots, eye to eye with yet another"nail in the coffin" - one more milestone on the downward spiral of the DeathOfPrint?

Or could this next technological mash-up SAVE publishers; save the "Dead-Tree Media"?

Will some pitch against the tide like so many music executives had against iTUNES?

Apple is preparing to make a big splash in tablets early next year - this one a little bigger than the Kindle some think this to be a title wave to rival the iPod.

And Xerox thinks paper will never go away.

But what does this mean for us?

It means that instead of carrying around a pad of paper, or a Franklin - by the way, do Selling Professionals still use Franklin Planners? - we will be checking email, forwarding proposals and reading the latest internal HP "constraint report" on our half-inch thick "digital readers".

And there is more.

If Apple can pull it off, you will see publications go directly to consumers through iTunes - by the magazine, newspaper, author, or subject matter.

Cheap subscriptions - perhaps "by the article" or even, by the author -

I haven't read about this angle yet - before iTunes, how many of us would purchase a CD(or if you remember vinyl) to be dissappointed that more then a couple of songs really didn't float your boat?

I know, back in the day, the songs on the album actually were there because the artist felt his/her creation included the COMPLETE work, all 12 tracks, not just the commercially viable tunes. Remember Johnny Cougar, "...the record company's changin my name now..."

Today, musical content is sold, and consumed, one, 99 cent song, at a time. Apply this to the Wall Street Journal - the Mother of all Newspapers(debatable). Other than corporate titans who have 2 hours in the morning, probably because they are a prison cell somewhere, who else can easily read the complete issue every, single, day?

But maybe I would pay, a very small yearly fee, to receive the "left" column. Perhaps I could have my new searches all end up on a custom formated and downloaded on my new iTab.

And not just print. Video as well. All on one 11x17x0.50, water resistant, digital, place mat.




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