And so it has finally come to this - There is nothing new for me to write. There is nothing I can say, that I haven't said before; Manage Print Services has peaked and it's time to "jump the curve". Sure, there are plenty of adventures remaining, lots of cold calls, assessments, proposals and engagements remain to be had.
Have it.
I will certainly NOT stop talking or writing about technology in our little niche - see you at some shows. But there is more...
MpS, Managed Print Services is both the Destroyer and Mother.
"Managed" means reducing the number of prints and devices(MIF). As long as our industry relies on selling machines that put marks on pages - it is doomed to fail.
Period. No wiggle room. No mobile print to the rescue. No inkjet in every garage as savior. We're to deep in the woods to smell the fire. Most MpS programs simply rearrange the deck chairs on the Titanic.
From the outside, looking in, how can one not ask,
"What in the hell is wrong with THAT industry?!!!"
- "Yeah, I saw your band...when you going to learn..."
Well the list is long, the road bloody and riddled with the ignorant.
But what the hell, here it is - the DOTC, 12 Things Wrong with the Imaging Industry.
Enjoy.
1. The people in charge are idiots - you know I'm right
2. The old Business Models are wrong and still practiced - you're going to delivery toner by hand? Really?
3. The guru's are out of touch - another story about what you did at IKON? Really?
4. Hardware is still the focus - We sell Solutions on the 1st, hardware on the 15th
As the 3rd Annual MPS Conference fades in the rear-view, its deja vu all over.
Today, questions around MpS border on the mundane; reflecting, once again, the commoditization of me and of you:
Cold Calls, Dialing for MpS - old school scripts
MpS is Dead - Toner and Service only
MpS is Dying - MIF is shrinking
MpS needs 'farmers' and 'hunters' - labels and boxes
MpS Reps are simply coin operated - sure, that's all we care about, isn't it
The OEMs are not working with the channel - working 'on' is not working 'with'
The OEMs are losing control - do we sell machines or services or supplies
"I have MpS on my HP's. The copiers are all on a service agreement. We're fine..." - quote from an IT guy
So, here we are again...after DOTC defined it...we're stuck asking, "What is MpS?"
"What is Managed print Services?"
What's old is new. We've all been here before. Timeless. From Jerusalem to BattleStar Galactica to The Matrix - the footprints we follow are our own...
Today I attended a webinar hosted by ConnectWise titled "Vendor Management"
You remember ConnectWise as a VAR infrastructure software package which includes modules for everything from dispatch to Sales to Marketing support.
"Vendor Management" is a new functionality and is intended to assist Managed Service Providers (MSP) in managing technology vendors for their clients. The MSP could now handle interfacing with the telephone, domain, internet vendors on their clients' behalf - and yes, not only did one graphic include a "copier vendor" icon, the word "copier" was mentioned no less than 12 times in under 42 minutes.
Their primary concern? "...vendors are starting to invade each others space leading to finger pointing...leaving the customer stuck in the middle..."
With this new module, ConnectWise is recommending the MPS step into the middle of the convergence, taking and maintaining control of their clients' vendor ecosystem.
This is a valuable service, and strategic in nature along the lines of 'whoever owns the network, owns the account' mentality.
If you manage the Vendors, you manage the access, billing, relationship and minimize each uniqueness.
Additionally, they see this convergence as predatory. Outsiders infiltrating 'their' accounts, specifically mentioning copier vendors.
The module looks completely adequate with everything from annotation capabilities, workflow and contract renewal reviews.
A pivot point- positioning for the approaching struggle.
For you, dear reader, my personal top 12 for 2012.
A list of what I see happening in the coming year, for us, our industry, our world.
In a moment of pure randomness, a stream of consciousness, my off the cuff opinion - feel free to disagree:
12. Content
Content is everything. And it grows. Not simply printed content, Tweets, cable/digital TV, cellphone calls, dead-emails, texts, sexts, DropBox, utility bills - bumper stickers, ATM transactions: Everything.
And there is the DarkContent/DarkMatter - the "meta data" - the stuff we can't forget, because we've never seen it. For example, if you are running FourSquare, your every step is recorded, not just the cute 'check-ins'. Your movement is recorded and filed off into the great Rift that is DarkConent. Same with your NetFlix orders and cable TV viewing patterns, your Visa spends, and the digital footprint that follows your every search, view, post, comment and click.
All there, all Dark and unseen. Collective.
The Age of Content is engaged, 2012 will reveal more.
11.Social Everything
Everybody is touching everyone, everywhere - Twitter is going to kill news collectors and email; and not a printer in sight. DropBox/BoxNet make sharing large, exchange-choking files a snap. Tablets will be faster, .PDF's will download instantly(almost) and the screen will be the new 'paper'.
10. Less Copiers
That's right, less 11x17, less off the glass copying. 'Nuff said...
Photizo, Supplies Network, Xerox, Great America, MWAi, & Lyra
Photizo - They get it right and have been there from the beginning.
Before Gartner ever considered an MPS Quadrant, Photizo was there.
Back then Gartner didn't give a lick.
IDC, didn't know MPS.
Back then, half of our "esteemed" instructors carpet bagged on dealer fear.
When the consultants of the day were espousing the similarity of MpS to color and poo-pooing MpS as "just another marketing scheme..." Photizo tagged the name "Hybrid Dealer" - of course, they copied the phrase.
That's what Copiers Do.
While others were 'find and replacing' the word 'copier' for 'MPS', Photizo published the Three Adoption Stages of MpS.
And just as others enveloped those three into their MPS talk-track, Photizo added even more stages, resulting in the above chart.
They've gotten it. They've been on it from day one.
Now some in our ecosystem confuse me with them, promoting me as a Photizo employee or worse, their hatchet-man. Don't get me wrong, I have no problem being a GunSlinger, but I choose both my allies and my targets - nobody tells me where the Red Dot lands.
Truly, if back in the day anybody else was saying what Photizo was saying, I would acknowledge them as well.
"...Sooner or later, One has to take sides, if one is to remain human..."
So we make our choices and we stick with the plan. I chose Photizo because they've been right there on the same page as I, seeing the same things I have in the field from Genesis. And sometimes, they make people uncomfortable - awe, poor baby...
I just read the press release from Okidata announcing a relationship between Oki and Agiliant.
You'll remember Agiliant is a newcomer to the MpS space(sorta, they pretty much invented MpS back in the day before flipping out to Pitney) - Agiliant is looking to provide third-party IT services to MpS providers, rounding out any managed services portfolio.
Not a bad model.
Okidata adds yet another dimension to their VAR strategy. Again, you'll remember back in the summer of 2011, Oki announced a re-vamping of their Total Managed Print portal that included interfaces to many of the popular PSA's.(Connectwise, Level Platforms...)
The VARs are coming, and their infrastructure partners are leading the way. All this is fine and grand. But software does not an MpS Practice make.
How are these new VARs going to SELL this new service? Just like helpdesk and the NOC?
It ain't that difficult, so we should see thousands of VARs embrace and prosper in this new realm, shouldn't we?
It's our ecosystem all over again - let's call it the MpS ExoSystem.
Next chance you get, check out the last 10 seconds of the ending scene in 300.
Why would a proven model some 3 decades old, not hold up to supporting MpS?
Because no matter how many nifty tools or vendor partners come calling, no matter how 'easy' an MpS program looks from the outside, Managed Print Services is not a bolt-on proposition.
Sound familiar? Remember the 50% to the MpSr's who failed?
We've all been there, experiencing those morning events that just scream to you, "this day is going to suck."
Tie-Dipping in coffee, every shirt is wrinkled, car won't start...
How about these:
You wake up and it's Monday.
You wake up to realize you've stolen anything from Mike Tyson.
You wake up late for the Monday Morning Sales Group-Hug back in the crumbling world that is your company.
You wake up, walk to the bathroom, and Patrick Duffy is stepping out of the shower - it was all a dream. And you might be...well, "...skip to my Lou, happy...".
You wake up, swear by all the gods of fast food hell, you will never go to Wendy's again. Lift the lid, there are ladies about, feel a stronger than usual back pain, look down and see blood.
- this is what happened to me, today, this morning...
Download Your 2012 MPSA Leadership Award Nomination Form
Today
Do you know an outstanding MPS provider? (Maybe it’s you!) Give MPS leaders
the recognition they deserve, and submit an entry for the 2012 MPSA
Leadership Awards. The value of these awards lasts for years, and nominations
are now open.
The entry submission process is thorough and covers a lot of territory, so
you should get started today. Click through to find all the forms, and
then select the appropriate one for your interests.
All nominations must be submitted by January 31, 2012 to Robert Newry (robert@newfieldit.com),
Joe Barginier (buckeyefenn@att.net)
or Johan Kosters (johan.kosters@docufacts.nl). Winners will be
notified in early May, and the Awards will be presented at the Photizo
Transform Conference in Orlando, Florida on May 24, 2012.
It’s time to show the marketplace the best in MPS Leadership. Select the form that best suits your
category and start your entry
today.
MPSA Leadership Awards:
Get Your Badge of Honor
"An industry award is like a badge of honor. It says you put
yourself up against the great and the good in your sector of the industry, and
you stood out. The MPSA Industry Awards are the only industry-based awards
where you are judged by your peers. Be brave and put your business
forward!" -- Robert Newry, Founder and CEO, Newfield IT
Brick and mortar is dead. The ways of the past limiting. Still, the Ways are promoted, adhered to, pushed down from the AllianceArchaic.
We who abide, sleep in the cubical that has become life. Suckling the metal teat, swallowing the dogma and false promise of a heartless Utopia. Blissful. One day, we wake up selling copiers.
Those of us who see, rile and squirm under the thumb. We are misunderstood chastised and subjugated. Seen as different, defiant.
Contrarian.
We Who See are unwilling traitors, reluctant 'slingers, first fighting then finally admitting our place in the ecosystem.
We look right, then left and proclaim, "...let's be Bad Guys..."
"...No More Running..."
More paper...more machines, more power, more data, directing, telling, whispering in your ear...
"...you're a hero, you have followers, you're famous, obey your heart, you're in charge..."
Hypnotic and empty sunshine blown right up your A$$. The siren song of compliance.
They keep you reaching for quota, margin, all necessary and good, but they hold you back, chain you to the past, their past, not even yours.
They create 'new' training packages that are nothing but relabeled 80's swill. They tell you to sell solutions, be more competitive, (lower your selling price) while the back-end rebates slip to the bottom line - 'it's how we pay for the year-end party' - upchuck.
So you wind up wounded, not even dead...knocking on MIF, churning and burning, cold calling CIO's and IT Directors. Fighting the service manager to lower the CPC, scratching your head over not getting paid on copier service agreements...huh.
You're running through a mind numbing, monochrome, maze. They move the cheese and keep you running.
No more running.
"...Oh no, they're not going to see this coming..."
They won't. They don't. They can't.
They see what they want to see - a centrally controlled, field of Zombie-Minions.
The minions are everywhere - not just in imaging but in Pharms, office products, fluid components, IT/MS and nanotechnology. Purveyors of all types of widgets, services and niches yet to be created - the LongTail is everywhere.
Who is The AllianceArchaic?
In fiction, they are known as the Machines, SkyNet, the Empire, the Borg, Decepticons, P1, Colossus. In Real Life, they could be the corporation, the government, ownership, banking, the establishment, social norms or even Hollywood. In Real Life, The AllianceArchaic is more difficult to see. But it is pompous and filled with hubris.
Now is the time - all I would ask is that you ask yourself, "is it my time?" If so, move. Move directly toward your detractors, head first.
The AllianceArchaic won't see it coming, all they can see is themselves.
Hey, so...HP's getting sued over the "AfterBurner" feature on some of their LaserJets...
Go Figure - you gotta love this country.
If you didn't see this coming, you don't have the eyes to see.
HP admits there is a security issue and up until now, they can't talk about an ongoing legal matter, HP has pointed out that the testing conducted by the "Professor and Marrianne" did not result in a printer bursting into flames.
On account the devices have a safety shut-off thingie.
I've been saying it all summer, "brick and mortar is dead."
I've been saying it for years, "the only boss we have is the one staring at us in the mirror in the morning."
I've been saying it for months, "now is the time in history when we can do exactly what we want to do."
That technology is allowing us to sell in the streets and the board room, not on a demo-floor. We can communicate with people all over the globe, at any time - email is dead. I can run an MpS Practice from anywhere on the planet - I ain't kidding either.
I've been telling about how the 'big guys' want you to work in their cube farm, ignorant and happy.
I see the power of the corporation receding and the independence of 'one' growing.
I am not disgruntled, I have no hard feelings, I do not dislike any previous employer - we all get what we deserve, and at the time, I deserved them.
But it is hypocritical, isn't it? To espouse the benefits of individualism, encourage rebellion against the machine from the dark, safety of the night only to walk into an office the next morning, sit in a cube and tolerate ineptitude.
There is no blame, no right or wrong - there simply is. There is the Convergence. The intersection of time and space; opportunity and preparedness.
So, as I advocate for change, as I encourage all those Leaps of Faith, it is time for me to look into the mirror and see what was in front of me all along.
Below, is a standard termination notification - standard in all ways except this one is real.
This one is mine.
======= Dear XXXX,
Please accept this message as notification that I am leaving my position with SIGMAnet effective 11/30/2011.
I appreciate the opportunities I have been given at SIGMAnet and your professional guidance and support. I wish you and the company success in the future.
Please let me know what to expect as far as final paperwork, my employee benefits or anything else you can think of.
If I can be of assistance during this transition, please let me know. I will forward the laptop and phone to SIGMAnet, at my earliest convenience.
Thank you again.
Greg Walters
======
I can not think of a more exposing or vulnerable position to be in - and yet...
It is true, DOTC will cease to expand, after the 31st. I will not be adding content.
The blog shall stand as a static, monolithic totem guiding visitors along the path of MpS purity - a TombStone, reminder of what was.