Monday, May 21, 2012

Are You Thinking at the Speed of Print or the Speed of Content?

Time is compressing.

It was just in 2009, a mere three years ago – or actually, just under 36 months – when MpS started showing up in its current form.

At conferences, show floors were jam-packed with MpS propositions; Konica Minolta, OKI, Xerox, LMI, GreatAmerica, Digital Gateway, ECi, Compass, Strategy Development, M2M, Synnex, NER and many more were “all-in.”

Granted, it wasn’t really MpS.

Fliers plastered with “MPS” stickers; sales classes pushing MpS selling cycles, TCO and the like; but the content was still copier sales, copier leasing, toner cartridges. Desk-side toner delivery/auto-fulfill, just fresh off the whiteboard, was being touted and sold.

What was big back then?
Some common beliefs around MpS, just four years ago...
  1. Sell to the CIO
  2. Lock customers in
  3. You must perform an assessment
  4. You must refresh or replace as many devices as possible
  5. Copier sales people can sell MpS
  6. Computer sales people can sell MpS
  7. Selling MpS is the same selling 'color'
And some proclaimed MpS to be just another marketing point or passing fad, like black and white to color or analogue to digital.

Guess what those people are doing today?  Whinning about all the false promises of MpS.

So, what will you be doing 4 years from now?

Will you be selling tablets or providing water services to your clients?  Will you own a NOC and provide ALL services to your clients?

Will you move into workflow and business process optimization?  The Cloud?

Those are not pie in the sky questions - they are real.

Work-flow, business process, BPO/BPM and even EDM - it's where the niche has been headed for years - the data will shoot up into the clouds, the old processes will fade, and workflow will transpose into a more personal experience.

No more clerks, accountants, or analysts - the algorithms will handle all we want them to handle, presenting us with usable, live data.  Anywhere in the world and at anytime - but not just anywhere any time;

Everywhere, Every time...




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