Sunday, February 24, 2013

Is It Workflow? Or Is It Just a Tool?


Tool: “something (as an instrument or apparatus) used in performing an operation or necessary in the practice of a vocation or profession.” – Merriam-Webster.

Back in the good ol’ days, before MpS, a few smart folks started referring to scanning as the on-ramp to document management. Not a bad way to look at it, and not a bad way to turn an ancillary tool into more than what it is – that's called marketing. It’s akin to selling copiers as “document management engines,” when all they really do is put marks on paper. It’s selling an idea, not the machine.

Today the new dimension in managed print services – workflow – is undergoing the same marketing treatment. As the rush toward this niche intensifies, intrepid voyagers be aware: There is a difference between workflow tools and workflow.

Read the rest, here.
Reactions: