Wednesday, December 31, 2014

#9 & #10 Managed Print Services Truth: Be the Ruler. "Stand or Fall"

9. Be the ruler

This is simple: Comparing yourself to others is a standard approach, but I suggest you look inside before looking to others. They’re simply guidelines; the only comparison that really matters is internal. Gartner, IDC, Canon, Ricoh, HP, Xerox, Toshiba, Konica Minolta, Sharp, OKI Data, Kyocera, Lexmark, IBM, Cisco, Apple — they all have their rules. With few exceptions, their rules are not serving us very well. Don’t ignore their musings; just be open and dubious. Make your rules, Your Rules. And then live by them.

10. Stand or fall

This is the big one. The above recommendations are simply that: suggestions. I’ve seen dealerships, OEMs and general business models over the past 24 years grow, stumble, recover and fade. I’ve watched IBM transform and Compaq assimilated. I was the first generation of VARs born in the 1980s and destroyed in the 1990s. I’ve helped dealerships grow and evolve and watched others crash, burn and be born again under a new moniker.

Change is eternal, transformation unavoidable. And like the Matrix, this has all happened before. Right now, the wolf is at our door. We are simply collateral in the big shift from slow, paper-based transfer of knowledge to instantaneous, screen-based modes of communication. While digital content is set to grow 18 times over, print is dying.

Now is the time to make a stand, to burn the ships at the shore or dust off that exit strategy you designed. If you look at the rules and don’t see a happy ending, get out. Save yourself. Give your employees the opportunity to grow beyond your little dealership. But if you do decide to stay and circle the wagons, get your rules set, and then ride with them.

Stand or Fall.

So ends our journey into 10 separate aspects and sides of the MpS ecosystem.

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