Monday, March 9, 2015

If I Had a Heart: Drop the "Print" from Managed print services. The World According to Greg



Heartbreak and glory - the times are changing universally. One turn in my personal metamorphosis is stepping down as President of the Managed Print Services Association.

My involvement with the MPSA started at the very beginning, back when a room full of folks voted to form the association at  Photizo 1.  I am honored to have served and proud of all the accomplishments we've achieved - it has been a great time.

Congratulations to the new Managed Print Services Associations executive board:
President: Kevin DeYoung, Qualpath - owner, managed print services visionary, leader
Vice President: Doug Bies, Canon USA - new, passionate, cutting edge philosophy
Secretary: Sarah Henderson, West Point Products/Clover Technologies - stalwart, foundational, dedicated
Treasurer: Lou Stricklin, Muratec America - solid, fresh, tactician
Today, as I exit the Oval Office,  relegated to a Board of Director, I am free from the yoke of compliance, broken are the shackles of other's stunted and spun opinion, open to express my opinions based on observed behavior, not Survey Monkey or the corporate drawer statement.

I am unencumbered by concerns of how a potential sponsor or customer  might feel. 

Free to ignore conversations geared around the ROI of donating $10,000.00 for a corporate membership.  We were not lying when we said your ROI is measured by your contribution to the industry, not shelf space or tossing our membership into your sales funnel.

The shackles of self-censorship have fallen away...

UNLEASHED...

My managed print services observations or better yet:

The World According to Greg

Managed print services is Dead and the OEMs killed it -
That's what I said.  It was called 'managed print services' not 'managing printers & service'.  Leveraging the 'services' model to increase MIF is disingenuous and prospects see right through the scam.

Customers do not care -
Speaking of customers, they don't give a rip about toner remanufacturing process.  They don't care about the seven steps of xerography, and their eyes gloss when you speak of ink vs. toner; color vs. B/W or mobile print.  Stop doing that.

Find something else to talk about - say business oriented, like employee moral, the impact of BYOD and managing print servers.

My advice to the incoming MPSA Executive Board - 
  1. Change the definition of managed print services and the direction of the MPSA.  Move away from toner, printer and hardware - to a "Managed Services Association".  Expand the horizons, and blow the minds of millions.
  2. Do not fall victim to procedure, meeting paralysis, Roberts Rules of Order planning on how to do something without ever doing anything.
  3. Once a member proclaims, "...that's not the way I operate..." they've volunteered.  The association, like our industry, is at the crossroads.  Like times in the past, both glory and ruination await.

Ideas are bullet proof -
Not only is the world on a path to less paper, the new world is populated with self healing devices.  Managing services for your client is the future.  This core idea is unflappable in a turbulent sea of rhetoric, incorrect research, and marketing-talk.

The world of MPS, like life,  holds promise and doom - fortune, glory and tragedy.  False promises? Yes.  Self-interest? Of course.

When haven't we experienced both?

To make a move, a real move, we've got to take that leap of faith...again and again and again.  Heartbreak, then Glory.  Glory, then heartbreak.

Always.  All ways.



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