Tuesday, March 10, 2015

The Stealth Sale: Print Server Elimination. Why don't you understand?



Managed print services was suppose to be about helping clients reduce the number devices and printed documents, saving them "30%".

Although clients are indeed reducing their numbers, it's had little to do with our hardware quotas; their reducing all by themselves.

  1. Eliminate headache and costs - ask your IT how much time they spend managing print servers.  I dare you.  I can tell you, they hate it.
  2. Acquire end-user, print behavior patterns - DCA's collect machine data, server elimination software organically collects user data.  Figure it out.
  3. Raise the level of conversation - stop talking about toner, but if you must discuss hardware, why not discuss print servers.
Like 'plastics' in the 50's and 60's, print server elimination is the next big thing. But like our stealth bomber few see it coming.

Can you?  Need help?  Reach out to me.

The B2 flying towards the Rose Bowl, 2015



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