Tuesday, February 19, 2019

The #SalesRevolutionRebellion Is a Farce

The fake "sales revolution" attacks symptoms, not the cause.




"Lannister, Targaryen, Baratheon, Stark, Tyrell. They're all just spokes on a wheel. This one's on top, then that one's on top. And on and on it spins, crushing those on the ground."

Rebels and Revolutions - 



When individuals declare independence from tyranny, they put their lives, and the lives of their families on the line, risking everything for revolution, for future generations' independence.

For freedom.

Today, there's talk of a "Sales Revolution". Insurgents take to the nearest pulpit espousing "changing the way sales is done..." by being open, real, authentic, a trusted advisor, partnering to solve client problems - not a con-man.  Noble efforts.

For them, its not nine to five; it's always to always, elevator pitches, value propositions and increasing effort 10 fold.

There are literally THOUSANDS of sales coaches and trainers in the world today.

Here are a few of folks I respect and follow. Some are calling for sales a "revolution".  A few pitch themselves as 'rebels', "Leading the Sales Revolution":

All are passionate and committed to their speciality contributing great content to the realm.

But -

EVERY SINGLE PIECE OF SELLING ADVICE IS MISSING THE POINT.

I'm not recommending the current sales training and consulting efforts are not valid.  I'm just saying there is so much more that can be done to 'save the industry'.

Of Smoke and Ice -

"Speeds, Feeds, Quota's, Commissions, Solutions. They're all just spokes on a wheel. This one's on top, then that one's on top. And on and on it spins, crushing those on the ground."



The sales revolution is an insidiousness movement because it is based on truth. Bad sales skills, low motivation, poor relationship building, aggressive attitudes, boring pitches, tedious corporate introductions, unoriginal talk-tracks, are real, yet each a  SYMPTOM of the sickness, not the cause -  - indeed, going to war against "bad selling practices" amounts to self-hate.

We're revolting against the wrong enemy.

The Real Monster -

"Xerox, Canon, Ricoh, HP, Lexmark. They're all just spokes on a wheel. This one's on top, then that one's on top. And on and on it spins, crushing those on the ground."


The idea simple, the mission tragic - manufacturers' selling models must be taken down, defeated.  While we fight among ourselves over who can save selling, the real archenemy plods forward, assimilating more and more into its ranks.

Break The Wheel

WE DON'T NEED A SALES TRAINING REVOLUTION, WE NEED A REVOLUTION AGAINST THE ESTABLISHMENT.

It's the OEMs who push equipment quotas down the channel, and not just copier OEMs - every manufacturer has the same, Materials Resource Planning (MRP) based systems.

The model utilizes the following:

  • MRP based quotas
  • "Fear Uncertainty and Doubt"
  • Purposely confusing and ever shifting, commission plans
  • "Kill it and Grill it" mentality
  • Adversarial Selling construct 
  • "Where there is mystery, there is margin"
  • "67% of sales people do not reach quota"
  • Features and benefits training
  • Solution Selling
  • Sales Techniques...
A real Revolution(with a capital R) doesn't attack the symptoms, it takes on the creators of the Wheel. The hierarchies are organically crumbling, digitally transforming - gravity is drawing the towers down, but they fight.

As long as we continue to harp on old fashioned ideas, as long as we concentrate on "new", non-standard training topics, we keep the chaos going - and that's just fine with the zombie kings. The dusted off,  selling retreads are like 'opiates for the masses' keeping the "little people" hypnotized in their insecurities.

Do you want to lead a true revolution?  Then revolt against:

  • Stodgy commission structures
  • Outdated quota schemes
  • Product based, solution selling
  • OEM dogma
Are you a self-proclaimed leader of the revolution?  Then:

  • Produce video's telling the establishment to stop pushing old fashioned ideas and programs.
  • Write articles outlining the challenges of terrible infrastructure and processes.
  • Establish standard, salary influencing, sales training certifications.
Embark the battle between independent selling professionals and corporate structures - it is time.

Unfortunately,  this two dimensional skirmish is nothing compared to what's coming.  The next titan of turbulence holds enough power to wash away 50% of the sales universe.






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