More Than a Newsletter - The Office Tecnology Tap

Decades in the making.

I've been writing, speaking, and commenting about the copier industry since 2008.  I've built dozens of websites, and multiple versions of this blog, spoken at all the major shows and held conversations with thousands of folks in the technology realm.  From DOS to the Cloud; from the OCe 3100 to Edgeline and all things between and beyond.

I'm an advocate for change, I've pontificated on the benefits and dangers of technology, and with the support of a select few, I've been fortunate enough to maintain a presence in this crazy mixed-up world of toner and fire.

It is with great pleasure, that I am announcing an alliance with Gap Intelligence a great team of analysts in Office Technology and beyond.  I look forward to tapping into the cumulative knowledge this company possesses and bringing to you, the best cutting-edge, relevant office technology content on the planet.  

The first fruits of our collaboration are The Office Technology Tap newsletter and website.

The newsletter is the portal into the future of office technology with relevant, curated content and rapier commentary. We'll submit articles, opinions, and reflections and conduct live streams and podcasts.  You may even catch us at a show or two.

Subscribe, here.  Join us!

New to Copier Sales: How to Write a Blog or Article

You’ve heard it before: “You’ve got to create content.”  Your LinkedIn feed is probably littered with all sorts of influencers pitching their personal branding and content generation classes.

Distinguishing yourself through content is undeniably effective, but how? Adding one more task to your selling process is daunting.  But writing about how you’ve helped others is a great way to project expertise and build credibility. Above all, writing can be a catharsis.

That’s the trick to good content — write for yourself, to yourself.  There are two basic audiences: those in the industry — coworkers, vendors, and the like, and those on the other side of the table — prospects, and customers.  Talking with either audience requires relevant ideas, subject matter, and empathy. Put yourself in their shoes. For example, if you recently had a great prospecting or cold-calling experience, tell the story. The odds are good that not only will your peers find it interesting, your prospects will as well.  

Remember, they sell things too.

Read the rest here.

Things IT People Never Say

This is funny - because it's true. Shot on location, some of the actors are PDS employees.

"Still nothing better than a RoloDex..."

"Printers always seem to just work..."

"I like to think of it as the Blue Screen of Life..."