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Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Sunday, March 26, 2023

TikTok Hearings: Our US Senate is Full of Neanderthalls, and That is Insulting to Neanderthalls.


Senate Hearing with TikTok CEO Highlights Lawmakers' Lack of Understanding

"Looms to the Left of Me, Calculators to the Right.  Here I am Stuck in the Middle With You."

Luddites, everywhere.  Boomers, everywhere.  Olds, everywhere.

Senators to the Left -

This week's Senate hearings were just another embarrassing parade of erudite troglodytes - reading questions written by staffers and mispronouncing words left and right - it is Tik Tok, not TicTac, and "algorithm" deserves a few practice pronunciations before camera time.

One guy asked if Tik Tok used his home WiFi. Another lady couldn't pronounce "algorithm" and one dude called it TicTac.

Lobbiests for Meta, Alphabet and any other social platform getting destroyed by TikTok are on the Warpath trying to get TT banned.

I watched the hearings live. 

I am NOT A Red Chinese fanboy. It strikes as ironic, and alarming that readers go to TikTok knowing it is filtered, but not by US concerns. With the FBI/Twitter revelations, and the Meta acknowledgment that the FBI 'warned' of misinformation, which was misinformation itself, it is no wonder that TT's audience grows in almost all demos.

One American tradition I see our congress is living up to, legislating competition into oblivion: The Tucker Torpedo, and that dude who invented the intermittent wiper.

Finally, and most embarrassing - how can anyone take anything the ID 10Ts say about technology, seriously? The lack of everyday technical knowledge displayed by these elected government workers is stunning and pathetic. Cringe. Boomers? Olds? Term limits? This goes for BOTH/ALL parties. 

Joke.

While it may be true that the Red Chinese might know how many dancing girls you've ogled, there is more proof that Meta, Alphabet, and the old Twitter actually DID manipulate the feeds, streams, and access.

YOU VOTED FOR THEM.

The following is a GPT-generated synopsis of a WSJ article:

Tuesday, November 27, 2018

Sales Revolution Built On Hope? Careful what you wish for...




The game is changing, but it always has been.  
The way businesses align purchasing is shifting, but it always has been.
New marketing platforms are emerging but always have been.
Sales are evolving but always have been.
There is talk of a selling rebellion, but there always has been.

There's chatter about the new selling, the new way businesses are buying, and how the sales professionals of today had better change their ways. We've got to multiply our efforts tenfold, continue to cold call and embrace social media.

Today, "Kings", "Cowboys" and "Warriors" populate our little niche and we've got professionals "saving the industry one copier at a time". Worthy, noble, and authentic efforts - I'm all for self-branding and rebellion.  I question the focus of our current emotional revolt.

Words mean things -

Revolt: refuse to acknowledge someone or something as having authority
Revolution: a forcible overthrow of a government or social order, in favor of a new system

So yes, we as a profession, are in the mood for revolt and revolution. It's understood the selling representatives are the Rebels but who are we 'rebelling' against? Who are the bad guys?



Are we taking on the old-school mentality? Assaulting old techniques is one thing, but these are outdated tools, not the root of evil.

Maybe we're rebelling against our prospects and customers - not the brightest idea.

Conducting a revolution against other sales people is self-destructive and most likely a strategy our nemesis relies upon. From the outside, it must look like we're a bunch of self-loathing, never good enough yahoo's running around spewing "transformation, this" and "the new way of that...".

To summarize:
  • Revolting against prospects and clients is not the way.
  • We are not our greatest enemy, we will not self-destruct.
  • The "Evil Empire" is not the past.
Again, who is the enemy?

I know who. If you're a sales trainer, you're not going to like it.  If you're a sales manager, you're not going to like it.  If you're selling anything through a tiered channel, you are not going to like it.  Heck, I don't even like it.

The target of our revolution are those who inflict quotas, false ideals and untrustworthy sales techniques: OEMs, Mega dealers, and vendors of the day are the enemy.
I have moved from certainty to doubt, from devotion to rebellion. 
- Phil Donahue
I am the last one to call for unionization - unions kill - but an organized resistance is the only alternative.  I'm talking about a guild of selling professionals - similar to the Screen Actor's Guild.


So who is in a position to organize contemporary selling professionals?  I have no idea but a great start would be for sales people to think differently:

start selling for yourself
form your own brand
invest in yourself



CAUTION: Rebellions require blood.  The cost of freedom is never free and all revolutions, have casualties.  Who, in this cause, will give all?  Who will create change through sacrifice?

  • Will any of the new sales trainers step up to form The Guild or continue taking money from the establishment?
  • Will mega-dealers change the way reps are paid or continue to support an archaic standard?
  • Will OEMs get rid of their tiered approach?
  • And who in their right mind would join such a movement, let alone LEAD against these most formidable foes?
I don't have the answer to that question.  I can say finding a leader within the Empire(OEM,Trainers, MegaDealers) is at best dubious.  Perhaps an older, wiser Rebel will make their way center stage.

Caution: As a metaphor, in the movie Rogue One, can you recall how many of the small rebel team survived?

Nobody.

Sales Revolution?  What Revolution?

Monday, September 8, 2014

There Are No SEO Experts - #SToPiT!

#managedprintservices, #gregwalters, #mps, #sales, #seo, #searchengineoptimization, #traffic, #mysterymeansmargin, #pleasegoviral, #keywordsorcontent. #mysteryinSEO, #theSEOConspiracy, #UrNotReadinThis

I know this is going to ruffle some feathers, but my latest foray into the world that is the interweb has lead me to the above conclusion. Let me be even more precise: There is no such thing as an SEO expert in our industry. That’s going to hurt the few who claim to be guru’s and pundits - sorry.

It has been, and still is my belief that pure content is the best way to attract an audience. Google agrees. Their search algorithm seeks out fresh, organic content.

Traveling the world of content marketing and marketing content, I see parallels between this realm and the early days of managed print services.(MpS)

In the beginning, nobody really knew what MpS was or how to sell and support a profitable program - some still don't. Back then, there was a great deal of mystery in MpS so anyone who had the slightest insight vaulted to the rank of 'expert' - take it from me. Back then, one needed to have a few weeks more experience than everyone else.

Why No Experts, Greg?

Thursday, August 28, 2014

Three Reasons Your Web Site Should Lead With Your Blog

I've been traveling cyber-land since the days of 1200 baud, BBS, and the MiRC was the only IM in the world. One thing I've seen again and again is how something is popular one moment then thirty seconds later, drab and mundane.  The connected world builds loves obsolescence especially with advertising/marketing.

Because of the internet, gone are the days when a Yellow Page ad or 12 year old billboard out front attracted customers.  Today, for now, its all about 'social media', 'keywords' and 'SEO Experts'.

I know, I know - you've listened to all the pundits (moi aussi) tell you to take those copier pics off and stop pitching logo's.  Great. Your clients don't care about logo's or brand names.

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193