LinkedIn is NOT personal branding.

http://www.grwalters.com/

https://www.linkedin.com/in/gregwalters/

"LinkedIn is NOT the internet." -

Sales Revolution Built On Hope? Careful what you wish for...

The game is changing, but it always has been.  
The way businesses align purchasing is shifting, but it always has been.
New marketing platforms are emerging but always have been.
Sales are evolving but always have been.
There is talk of a selling rebellion, but there always has been.

There's chatter about the new selling, the new way businesses are buying, and how the sales professionals of today had better change their ways. We've got to multiply our efforts tenfold, continue to cold call and embrace social media.

Today, "Kings", "Cowboys" and "Warriors" populate our little niche and we've got professionals "saving the industry one copier at a time". Worthy, noble, and authentic efforts - I'm all for self-branding and rebellion.  I question the focus of our current emotional revolt.

Words mean things -

Revolt: refuse to acknowledge someone or something as having authority

Revolution: a forcible overthrow of a government or social order, in favor of a new system

So yes, we as a profession, are in the mood for revolt and revolution. It's understood the selling representatives are the Rebels but who are we 'rebelling' against? Who are the bad guys?

Are we taking on the old-school mentality? Assaulting old techniques is one thing, but these are outdated tools, not the root of evil.

Maybe we're rebelling against our prospects and customers - not the brightest idea.

Conducting a revolution against other sales people is self-destructive and most likely a strategy our nemesis relies upon. From the outside, it must look like we're a bunch of self-loathing, never good enough yahoo's running around spewing "transformation, this" and "the new way of that...".

To summarize:

• Revolting against prospects and clients is not the way.
• We are not our greatest enemy, we will not self-destruct.
• The "Evil Empire" is not the past.

Again, who is the enemy?

I know who. If you're a sales trainer, you're not going to like it.  If you're a sales manager, you're not going to like it.  If you're selling anything through a tiered channel, you are not going to like it.  Heck, I don't even like it.

The target of our revolution are those who inflict quotas, false ideals and untrustworthy sales techniques: OEMs, Mega dealers, and vendors of the day are the enemy.

I have moved from certainty to doubt, from devotion to rebellion. 

- Phil Donahue

I am the last one to call for unionization - unions kill - but an organized resistance is the only alternative.  I'm talking about a guild of selling professionals - similar to the Screen Actor's Guild.

So who is in a position to organize contemporary selling professionals?  I have no idea but a great start would be for sales people to think differently:

start selling for yourself
form your own brand
invest in yourself

CAUTION: Rebellions require blood.  The cost of freedom is never free and all revolutions, have casualties.  Who, in this cause, will give all?  Who will create change through sacrifice?

• Will any of the new sales trainers step up to form The Guild or continue taking money from the establishment?
• Will mega-dealers change the way reps are paid or continue to support an archaic standard?
• Will OEMs get rid of their tiered approach?
• And who in their right mind would join such a movement, let alone LEAD against these most formidable foes?

I don't have the answer to that question.  I can say finding a leader within the Empire(OEM,Trainers, MegaDealers) is at best dubious.  Perhaps an older, wiser Rebel will make their way center stage.

Caution: As a metaphor, in the movie Rogue One, can you recall how many of the small rebel team survived?

Nobody.

Sales Revolution?  What Revolution?

A Decade of #TheDeathofTheCopier: Really?

Long ago, a decade seemed like forever; "1999" was a far-off party, and 2001 was so distant, that it was science fiction.

When I was young, I couldn't imagine where'd I be beyond 2008.  Today, decades fade away, "like tears in the rain..."

Ten revolutions around the Sun
120 Months
521.4 Weeks
3,650 Days
87,000 Hours

At its peak, The Death of the Copier was coveted; worth stealing. Not for the plain talk, but for the audience.

In 2008, we were busy back-slapping and congratulating ourselves for selling machines like popcorn.  The future was bright; it was never going to end.

• Ikon was a huge channel of 'independent' dealers.
• Xerox was like Kleenex.
• Ricoh and Canon punched it out for the second and third position.
• HP was on the edge with Edgeline.
• The rest of the pack was just that, a pack.

Back then, few were 'blogging' about copiers. Out here on the inter-webs, nobody was talking about workflow, managed print services, IT, or business acumen.  Newsletters, magazines, and trade shows were the vehicles of delivery.

On this 10th year anniversary, I've traveled back to the future, re-visiting stories of the love, toner, blood, and tragedy that is DOTC.

I've dug up a few nuggets:

From a DOTC post, "Top 12 of 2008":

"5. LinkedIn - MySpace is all grown up. Much more mature than Facebook with real contacts and real business and NO high school moms pretending to be CEOs...well, maybe. Quite by chance, I fell into LinkedIn. Early, I joined MySpace, Facebook, Plaxo, etc. - but LinkedIn, for some reason has held my attention and gets most of my input when it comes to "social networking"."-  2008.

I talked about Managed Print Services, how copier reps won't naturally progress into the niche, how real MpS requires IT and copier knowledge, and something called Business Acumen.  It was like speaking Latin.

The second post, February 2008: Managed Print Services - That "Hot, New, Thing..."


"A copier salesperson does not directly translate into an MPS specialist.

Nor does an IT Services salesperson translate into an MPS Specialist. It takes both IT experience and copier experience and a great deal of general, C-level, business experience. 

That holy grail of Professional Selling, "Business Acumen". Someone with the "Big Picture" insight and manage the details of a solution."

Honestly, the more things change, the more they stay the same. It's been ten years and we're still struggling to find managed print nirvana.


We still sell copiers.

 How about this one from 2011?  Inspired by the movie Jerry McGuire -

"MPS isn't the end-all, it isn't the only reason to exist - it never has been. Still, with everybody getting in and as many as 50% failing, what now?

With all the OEMs defining MPS ... and reclassifying direct accounts, how can we continue?

Touch More.

More Human Touch. Less PowerPoint. No WebEx meetings, toss the 50 slide business summaries. Instead, press the flesh. Draw on a napkin.

Do that thing we do as sales professionals, look him in the eye and say "thank you, what more can we do, today?"

"Oddest, most unexpected thing..."

Success and change aren't always a result of design. Innovation encroaches from another direction; from the left as we look right, from behind as we look ahead.  Few ever see it coming.

So it is today. As some deny the paperless revolution is near, companies like Alaska Air outfit their 1,400 pilots with iPads.  Apple is making the textbook obsolete and banks accept pictures of checks for deposits. Your kids, don't call each other anymore, they use their thumbs.

From social media to MpS, everything is new and unpredicted - there are no experts - the world moves faster than ever before. No benchmarks, no 'metrics', no comparison, no rules.

Waiting for the revolution? It's already here.

"The Me I always wanted to be" - Trust

Trust. It is a big word and one of the first MPS Conference keynote speaker attempted to rally behind stating, 

"..Trust is something this industry has got to reclaim."

He is new. He doesn't understand to reclaim something, one must have first possessed it.

"I had lost the ability to bullshit, ..."

Our journey continues.

The path is less bumpy when we build partnerships. Partnerships are easier to forge over a foundation of truth. Can you be true?

Can you lose the ability to bullshit? If not to your prospects, at least with yourself. Or are you just another shark in a suit?

Can you see the entire ecosystem?

How about instead of optimizing a smidgen of hardware and some toner, you envision Optimizing Everything?

That's right, everything. Managed Optimization Services.

"That's how you become great, man. Hang your balls out there."

Good Stuff.

What have WE, learned over the past ten years?

1. The Copier is nearly gone
2. Old ways die-hard
3. Situations rarely change, people do

My nostalgic jaunt inspired me to seek out memories from the pioneers of the copier-industry social media world.

Before Twitter.  Before Instaglam. Before LI took off...there was Ken Stewart, Nathan Dube, Jim Lyons, and Art Post.

I asked them for a tidbit of reflection:

From Ken Stewart -

Wow, it's been that long?!?  What I've learned:

1. Trust God more
2. Forgive mankind often
3. Relish the little things
4. Let people be accountable for their actions
5. Just because the folks in the hot tub look like they're having a blast, their secrets are hiding under the bubbles!

Nathan Dube -

Things I have learned:

1. Don’t trust the hype
2. Disruptive technologies sometimes aren’t and those that are, often take time to produce real change
3. If the paperless office is coming, I am not seeing it much/at all in New England across most verticals
4. Storytelling is the best way to market
5. Everybody hates their printer eventually
6. The future of marketing IMO lies in gamification and interactive content that is more about entertainment than the product you are trying to sell.

Jim Lyons -

Can't remember EXACTLY how Greg and I became friends, but as what seemed like the only two bloggers in the industry back then it was inevitable we'd become friends as well as colleagues. 

A particular fond memory is when Greg had accepted an invitation to the Lyra Conference (Symposium) - where I'd gone from client to contributor. 

Greg and I had been in touch quite a bit but had never met face-to-face and several of the team (including Photizo folks in attendance, though this was before the merger) were excited to meet Mr. Death of the Copier. As we anticipated his arrival I remember enthusing that this was a very much-needed "young guy" we were welcomed into the fold!!!

Art Post

Nothing stays the same, change is constant.
There is nothing new in sales even though there are thousands of sales gurus on LinkedIn promoting their success when they haven't sold shit in years.

There are many stubborn copier manufacturers that refuse to exit the channel. No one copies anymore.

I've learned that life is like a roll of toilet paper. The closer you get to the end of the roll, the faster it goes.

Thanks, guys, for reading DOTC and staying true.

Personally:

1. 2008, I was married and living in the mountains of Southern California.  5,000 feet above sea level, an hour from the beach - "...things that have comforted me, I drive away..."
2. Since 2008, I've moved from SoCali to Charlotte to Oconomowoc, Wisconsin - "...this place that is my home, I cannot stay..."
3. Over 10 years, I've seen small businesses grow and flourish.  I've met the best of the best and the worst of the worst - "...I come and stand at every door..."
4. I've Failed - "...If you've ever seen a one-legged dog then you've seen me..."
5. I've Succeeded - "...I always leave with less than I had before..."
6. I've become an expert at Starting Over - "...tell me, can you ask for anything more..."

Over the long haul, I've seen the extinction of the typewriter, witnessed the evaporation of the mini and mainframe, and bobbed along the turbulent manual-to-PC-to-network-to-internet-to-cloud waters.

I am fortunate to have a place to express myself.  I'm blessed to be able to write what I would read and humbled others to find something, interesting and possibly entertaining.

10 Years. How about you?

On what field did you stand?  Today, do you still stand?  

Where will you be in 2028?

Two, three, four

Have you ever seen a one trick pony in the field so happy and free?
If you've ever seen a one trick pony then you've seen me
Have you ever seen a one-legged dog making his way down the street?
If you've ever seen a one-legged dog then you've seen me
Then you've seen me, I come and stand at every door

Then you've seen me, I always leave with less than I had before
Then you've seen me, bet I can make you smile when the blood, it hits the floor
Tell me, friend, can you ask for anything more?
Tell me can you ask for anything more?

Have you ever seen a scarecrow filled with nothing but dust and wheat?
If you've ever seen that scarecrow then you've seen me
Have you ever seen a one-armed man punching at nothing but the breeze?
If you've ever seen a one-armed man then you've seen me

Then you've seen me, I come and stand at every door
Then you've seen me, I always leave with less than I had before
Then you've seen me, bet I can make you smile when the blood, it hits the floor
Tell me, friend, can you ask for anything more?
Tell me can you ask for anything more?

These things that have comforted me, I drive away
This place that is my home I cannot stay
My only faith's in the broken bones and bruises I display
Have you ever seen a one-legged man trying to dance his way free?
If you've ever seen a one-legged man then you've seen me