Saturday, March 21, 2009

ITEX - 09: MPS, MPS, MPS - Training, Tools, Marketing - Did I mention MPS?

Managed Print Services - Come on in the water's fine. Everybody's doing it.

Fresh back from the Vegas show, here are some of the most memorable quotes heard by me, on the floor.

"MPS is the new Black"

"We can help you service HPs and Samsung, Konica, Oki, ..."

"With MPS, you don't pursue the equipment sale you go after the clicks"

"We've been training MPS for years..."

" is not important who you pick to partner with, just pick one and go sell..."

"...your sales rep...won't need to do anything but run our tool, and the proposal with pricing and content, will be produced..." translation, "...with our program, any MONKEY can sell MPS..."

But, the number one, best quote of the show is...
I mean not even Xerox has the hubris to say something like this:

"...this(Managed Print) is nothing new to us, we have been doing Managed Print for 20 years. We have the lowest cost, the best infrastructure, the sales process, the commission structure, marketing programs, monitoring tools, leasing, training programs to take a dealer from no MPS to full speed, 3 million managed images, in 90 days..."

oh, really? And I have never heard of your company, because....?

Because I don't resell "knock off" toner.

Because I don't believe the price and deliver time of supplies is the primary consideration in any MPS engagement.

Because a MPS talk track should not include,

"...the cornerstone of any Managed Print Program is the quality of the print cartridge..." LOL!

Because my definition of MPS includes supplies management as component of an engagement not the total engagement.

This hearkens back to the definition of MPS.

I am a believer that any "buzz" even mis-guided and inaccurate "buzz" is a good thing.

The fact that so many people are pitching MPS infrastructure and that so many potential dealers are considering moving into MPS is a very good thing.

It's A Parade of Chaos

We are all heading in the same direction for now - getting MPS programs off the ground - like a homecoming parade. Everybody knows the parade will end up at the school. But although the theme is consistent, the floats are incongruous and each band member is playing off of different sheet music.

A cacophony of colliding philosophies, programs and tools - in a word "noise".

But this movement could be bigger than the pager to cell phone movement, the postal to fax movement, the analogue to digital conversion, or the A3 to A4.

For the dealers, sorting through this will be difficult and risky - but it must be done.

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1 comment:

  1. Wow... This shows me two things, Greg:

    1) MPS presents a new and developing opportunity never realized before. It was always there, but it is a bold new horizon for all to develop.

    2) Where there is opportunity, there are opportunists. I just hope the scumbags don't bring down the guys and gals out there really trying to earn a living by making a difference for their clients.