Tuesday, March 17, 2009

Managed Print Services to Double: Dude, Let's go to Asia.

Managed print services to double in Asia Pacific

In an article released by CIO Asia, the Asian market for MPS is predicted to be $825 million in 2011.

This according to a recent study conducted by Springboard - the study titled, "Dude, Where's My Printer - Asia Pacific Managed Print Services Market and Forecast".

Who says MPS researchers don't have a sense of humor.

The article is here.

Some excerpts:

"...In the MPS competitive landscape, HP is the clear leader with a dominant market presence in the region, followed by Fuji-Xerox, which has "leveraged its robust set of MPS offerings and a strong partner ecosystem to strengthen its regional presence," says Springboard's report.

Australia and New Zealand (ANZ) will remain as the largest MPS market in the region, cornering over 25 per cent of the market and expanding at a CAGR of 19.3 per cent to 2012. Springboard says that, while India is behind China and ASEAN in overall market size, India is forecast to be the fastest growing market a compound annual growth rate of 22.6 per cent.

"These robust growth figures indicate not just a vibrant MPS marketplace, but they also reflect the emergence of MPS as the best growth bet for the print hardware vendors in the region, who have seen a decline of hardware sales amidst the economic slowdown," said Sanchit Vir Gogia, senior research analyst for services at Springboard Research.

"Enterprises in the region are eager to test and adopt the 'next level' of printing environment, presenting the MPS vendors with a growth opportunity in a difficult economic situation," said Mr. Gogia...

"The MPS model is still in its infancy in Asia Pacific and enterprises in the region need to be educated that this is much more than an alternative print hardware purchase model," said Phil Hassey, vice president for services at Springboard Research. "The challenge for providers is to ensure they manage MPS offerings prices and offer solutions as a long-term strategy, providing immediate and successful results for enterprises."

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