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Thursday, April 1, 2010

As of Today, Edgeline is Gone: The beginning of the End Started in Vancouver

Just under three years ago, Edgeline hit the market.

At the time, all the hoopla and programs felt like a plan, a strategy - not simply wishful thinking.

Over a year ago, January 27, 2009, I reported the shuttering of the Edgeline group in Vancouver.

I knew then.

For the last 12-15 months I have been counseling clients on this development and making plans.

Last month, I installed 15 Edgelines.

Between now and the end of May, I have five for sure and another 17 possible.

HP should discontinue product (and not tell anyone) more often.

Parts and supplies will be support for five years.

From InfoTrends InfoBlog, Robert Palmer writes:

"These types of MFPs are typically leased under a click-based service contract, and HP’s reseller channel is simply not equipped to support that type of sales/service motion..."

"...HP admitted as much when the Edgeline-based MFPs were announced, noting that the products would primarily be sold through direct engagements with large corporate accounts. The CM8050 and CM8060 served an important role for HP in its initial forray into Managed Print Services (MPS)..."

"...In short, HP does not have an adequate channel to move the volumes needed to support the Edgeline platform long term..."

That last sentence pretty much summed it up.

It was fun while it lasted, and the Edgeline technology will live on.

Today, it can be said, that HP is out of the copier business.

How much longer before HP evacuates the printing, hardware business all together?

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