#ManagedPrintServices: What if the OEM's Threw a Party, and Nobody Came?

2010

I had, yet another, epiphany the other day while sitting in front of a prospect, reviewing his fleet over my 8-page "Approach Document", poking through the pain, and proposing an MPS S1 Engagement.

I realized that this and every, single, assessment have had one thing in common - overcapacity.

11x17 at 1% of volume; duplex at 4% of volume; fax machines physically next to MFPs with fax capability next to laser printers; 5-year leases; fuser assemblies and toner sitting next to oh so many client's Canon/Xerox/Ricoh/Konica/Copier-De-Jour.

I thought to myself,

"What's going to happen when everybody realizes they don't need a copier?"

Last week I sat in on a Lexmark MPS webinar - the OEM doesn't matter as much as the customer (always) - Columbia.

As a matter of fact, 60 seconds into the show, I felt I wasn't going to make it past five minutes. I mean, I expect to be "pitched" but a read speech? I swear it was pre-recorded. OMG.

Toughing it out, my staying power was rewarded.

Mike Leeper, Global IT, Columbia, presented a frank, honest, and downright refreshing story of his MPS implementation. Two years into a successful MPS Engagement breaking 10 years of status quo.

Now, I am familiar with the DOW Chemical MPS and Nationwide MPS Project, so I have a good framework for comparison. Both DOW and Nationwide are successful, cost-reducing examples.

I won't bore you with the many details except these:

1. Moved decision process out of Facilities
2. Past decision process was very hardware-centric
3. Print Vendors were just like "...used car salespeople..."
4. Printing was considered boring
5. Success hinged on selling internally and continually communicating
6. Network-only devices considered
7. Project reduced costs by 37%
8. Reduced printed output by 1 million images
9. Effectively "killed" all the previous copiers(DOTC) - zero remained

The last two should send chills up the spine of every OEM and induce the booted, incumbent to hurl - through his nose.

MPS engagements like these are the Pure MPS - how can you commoditize this?

But wait, commoditizing is exactly what the manufacturers want - get all this MPS stuff boiled down to the most basic, simplistic, lowest common denominator. Make it easy enough for a monkey or copier rep(jk!)to sell.

Create tools that kill the art of MPS, and stifle creativity and growth by automatically creating proposals and QBR marketing slicks. Just press F7.

Cram MPS into the old, "slay it and move on" sales model. As long as that MPS engagement includes 11x17, an unused duplex, and a fax machine with every copier.

Back to my prospect.

As happens with like-minded folks, conversations travel the spectrum of technical subjects, tangents really. Some would say, tangents get in the way of the close. Yeah, right.

So we talked about the Agile methodology, Google, SaaS, dual-monitors, MPS(reducing output), CIOtalkRadio.com, and the new control end-users share via social networking.

How, today, the ultimate buyer has more choices and how everybody is collaborating. I told him MPS really expanded around the world because of the new social media - the buzz started online.

I expressed my belief that finally, in my little world of copiers/output devices, the shift from Supply (copier OEM) to Demand-driven(ultimate end-user)is taking place.

The party may not be over but fewer and fewer will be attending...

I think he was being polite when he agreed with me.

Either way, we decided to move forward with an MPS S1 Engagement.

So, now that I have a close, I guess I should strike out and "slay" another one, right?

Takes every kind of people...

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