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Wednesday, July 15, 2020

New to Copier Sales: Four Tips on Selling During COVID-19

2020 has been a rough one, but if you’re reading this you’re still in the business – in the fight.

Schools, bars, buses, trains, planes, manufacturers, retail shops, and even copier businesses are frozen in time. The fear created by COVID-19 has paralyzed everyone. We’ve all gone from thinking five years in advance to crossing our fingers and looking 60 days ahead.

The landscape has completely changed. Your newly learned skills: phone work, value proposition, bond and rapport, open-ended questioning, presentation, and demonstration talent are not nearly as important as your resolve.

And forget product knowledge. Speeds and feed, for now, are irrelevant.

What’s more, “There are no experts” is the truest statement you can hear. Nobody has been here before – rely on your personal gumption.

And what of selling in the New Age? The foundation you’ve developed remains, but the platform is ... read the rest, here.


  1. Copier industry is The Walking Dead. The workforce has moved out and is largely not coming back. Covid19 has turbocharged the demise of the copier. I was furloughed and it’s was the best thing to ever happen to me. After well over 20 years in this wretched business I am finally OUT and hell if I’m ever coming back. There was a time when I really enjoyed this industry but that time is long gone.

    1. I’m on my way out also after 20yrs in the service side. There was a time I enjoyed it but definitely not anymore. It was the most stressful, uninteresting career and I will be glad to turn the page


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