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Sunday, April 3, 2022

Ask Greg is Back


A while back, I had an "Ask Greg" column writing for Xerox around Managed print Services where folks would write in and ask all sorts of questions and I would answer.

For the past few years, I've been writing a series titled "New to Copier Sales..." for The Imaging Channel, here.

I'm bringing it back.

I know that there isn't a shortage of 'know-it-alls' out here - the cyber-world has always been populated with bloviating pontificators - I'm not looking to compete with those folks.  All I know is that for the last 20 plus years, I've been involved with sales teams selling and prospects buying.  I've been on BOTH sides of the sales table.

The process is simple.  Ask a question, I'll give you an answer. The question can be about anything: selling copiers, managed print services, uniform rental programs website design, and anything in between.  "

For example, Fred Farkel from Flint, Michigan asks, 

"Greg, I've been in copier sales for 60 days and I haven't sold a thing.  My manager is all over me to sell something, anything.  How can I turn a quick sale?  Can I do anything to get my manager off my a$$? - Fred.

My response might go something like this:

"Dear Frustrated in Flint, 

Quit.

Yours very truly, 

G"

Of course, I'm kidding. (sorta)

"Dear Frustrated in Flint,

I am sorry to hear of your challenges in the 'thumb'.(Mid-Michigan)  Sales managers like yours are the bane of our industry. Regardless,  here are some ideas your manager should have already reviewed with you:

  1. Hit up all your existing clients. 
  2. Check lease renewals.
  3. Comb the "New business" announcements looking for live prospects.
  4. Approach family and friends for leads at their place of business.

Remember, you're looking for quick transactional, turns the above ideas are short term answers in a long term game.

PS - Seriously, if your sales manager is all over you so early, keep your resume up to date.

Do you have a question?  Click here.  What have you got to lose?

"Help me, help you."


Cheers!

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Greg Walters, Incorporated
greg@grwalters.com
262.370.4193