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Monday, May 23, 2022

Buyers Want More Than ECom & Retail - GAP Intelligence

Good article on The Imaging Channel.

It has always been my opinion that ECom is NOT a panacea nor is it a threat.

ECom is a stepping stone; one of many Influences within the New MpS Partnership Ecosystem.

"When considering the inventory challenges that dealers and MPS providers are currently facing, it’s important to understand that they’re not unique to the channel and these customers would be challenged to find available printer inventory to purchase online or in-store as well..." 

-Valerie Alde-Hayman, gap intelligence 

Inventory is going to be a problem for a good chunk of time - perhaps deep into 2023.  

Another pivot point:  Sell SaaS now.

If you put half as much energy into selling something new as you are in finding used or new A4's...imagine the possibilities.

Read the article, here.

#copiers #MPS #managedPrintServices 

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