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Thursday, May 26, 2022

Three Ways to Cut Through the Clutter with Content Marketing

Great article over at The Imaging Channel:

I have not always been a digital marketing native. I started in marketing and advertising in the early 2000s and eventually became in charge of creating print advertisements, printable brochures and flyers as well as printed newsletters. But I did have one big advantage over my print-friendly colleagues – for the purpose of maintaining her privacy, I will call her Elyse.

Elyse was our company’s webmaster, and my good friend. We shared a passion for content creation and marketing and would sometimes sit for hours, not only brainstorming effective print content, but also web content. It is from Elyse that I first heard about Google Analytics and metadata as well as the importance of SEO.

Through those talks, and later through its implementation, I quickly came to realize that digital media had a distinct advantage over print. If there was a need for a change to the content, you didn’t have to make a frantic run to the print shop, it was easy enough to make the change on the fly and simply re-upload it. Digital media had another excellent advantage – big data. Using big data allowed...

Read the rest, here.

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