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Friday, June 24, 2022

The Echo Chamber that is LinkedIn

I have a question for the #copier industry here on LinkedIn: 

Who is your customer and why are you posting company profile pieces here?

  • First, you are contributing to the echo chamber.
  • Second, we don't care.
  • Third, does this shotgun approach really work? How do you know viewers convert to sales? You don't.

I can count on one hand the number of copier reps who are using LI effectively - meaning creating, supporting, growing relationships, and "bringing deals home" from LI. (Instead of cold calling over the phone)

But -

I know TEAMS of #Selling Professionals utilizing this platform for a majority of deals. They've reduced the number of hang-ups and misdials and HOURS ON THE PHONE for no reason.

Just look at your ratios: Dials/Conversations/Appointments/Close. If you're doing well, you could be doing better.

If you say your clients aren't on #LinkedIn, maybe you are trying to sell the wrong thing - like #buggy whips and #typewriters - and it's time to get out.

Not so long ago, I stated, "there is no such thing as a social media expert..." that was then, this is now. 

Today, who is that expert? Look in the mirror.

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