#ArcDrive: Thirty Day Report

TeamArcDrive.

#ArcDrive has been alive for a month, launching June 6, 2019.

We planned on measuring interest after the first 30 days to gauge moving forward or if nobody responded, scraping the idea completely.

We did not expect to sell any units in the first 30 days for two reasons:

1. We didn't know if the concept of #ArcDrive would resonate
2. We did not have logo-plates designed or manufactured(no, really. We didn't want any #ArcDrives to go out without proper logo's)

The good news is, interest is going through the roof.  But as you all know, 'interest' doesn't pay the internet bill, does it?

Some interesting process innovations, realizations, and milestones in the first 30 days of existence:

• We've sold units.  
• Team ArcDrive is solidified and growing.  
• Thirty days ago, our innovation path included adding to the #ArcDrive payload in Q1, 2020.  Instead, we're adding to the solution stack in Q4, 2019.
• Interested dealers are nudging us into "up-scoping" #ArcDrive - so we've added an entire EDM module while maintaining affordability.
• We've come to realize that our offering is a new category in the internet of things realm in both the 'fog' and 'edge' computing layer. (Google it)
• Validation of #ArcDrive's supporting belief that "the big are getting bigger, pricing the independent dealers out of SMB advance capture/EDM solutions.' (Ricoh/DocuWare)
• Validation that dealers and their sales team are comfortable talking about business solutions that reside on the physical plane, not the ethereal.

I guess I could go on...but I won't

Email me.

Let me get the team together so we can discuss how defiant #ArcDrive will help you "Protect your Base, Establish Income Streams and Increase Monthly Recurring Revenue."

Enjoy.

American Oak, The British Navy And Scotch

To be aged in bourbon barrels is the ‘hot’ thing in libation. From tequila to Worcestershire sauce, the finishing qualities of used bourbon barrels permeate a plethora of consumables.

But why and how did this ‘fad’ take off?

First, aging in used barrels is not new. Indeed, the practice of reusing casks goes back millennia.

Contemporary usage owes to these basic influences:

• The British Navy
• The Frugal Scotts
• Taste
• The British Navy

#SalesDifferentiation: What Makes You, You?

Another theme in the recent "sales revolution" is "differentiation".

I remember back in the olden days of sales, whenever a trainer would ask a new sales rep, "What makes your company different from your competitors?" undoubtably, the newbie would spit out, "My company has me as your sales person.  The biggest difference between my company and my competitors is Me!"

Back then, this response was a major Fail.

Irony -

Today, building your personal brand is more important than building your employer's brand.  Today, when you become an "expert in your field" YOU add value to your employer.

So, if every other sales rep become more authentic, more serving, and less speeds and feeds oriented, one day, everyone will still be saying the same thing in the same manner.

For the ultimate diversification, I go back to acquiring Business Acumen.  Acumen cannot be commoditized - your specific history, the path you've traveled while acquiring knowledge is yours and yours alone.

Do this:

1. Learn from all your prospects
2. Read general business books
3. Study impact of technology on your dealership

If you haven't started acquiring knowledge, get to it,  today.