The Resurgence of Managed Print Services: A New Dawn?

I've been asking this for over a year now, "Is MpS is back?"

Surprisingly, dealers and salespeople have been telling me their Prospects are asking for managed print services. Prospects have a definition of managed print services, see a need and are actively seeking out providers.  

Not like the old days.

MPS is not merely surviving; it's thriving and adapting in ways that promise a brighter, more efficient future for businesses worldwide.

The Prints of Life: A week on the road in the world of Managed Print Services 2008

 

On the road again,

Deals to close, clients to meet,

Thrill of the chase lives.

__________

It's another day on the road, 

another week in the wild world of managed print services. I hit the gas on my beat-up Chevy and head towards Victorville, California, where a room full of copier salesmen are all vying for a piece of the action at an RFQ meeting. I can already feel the whiskey burning in my veins and the adrenaline pumping through my body. 

The drive there is a trip, let me tell you. Past the Rose Bowl, the site of many a Michigan defeat, and onto the Pacific Coast Highway. The ocean is a sight to behold, especially after a cold Michigan winter. Up to the client's office, where the C-level execs are waiting for me to inventory their fleet...

This is my element, baby.

Today, I spoke with an MpS God - she was just fired. #managedprintservices #sales

I’ve said it many times, “ the path to MpS nirvana is littered with the skeleton frames of burnt out MpS Managers, Directors and Sales People”.

No sour grapes -

I’m sure there are dozens of good reasons for termination and every separation has at least two stories.  In the past decade I've been a Practice Manager, advisor and support specialist. I’ve thrived, struggled and witnessed good people churned under the seven step, "xerographic process".

And that’s exactly what I mean - the copier niche can destroy vision, creativity, and dumb down every business solution into 30 day segments.  Managed print Services is the latest victim, with managed IT services right behind.

Some of our industry leaders are no more than box movers - they confuse ‘applications’ with business solutions and project hubris as wisdom.  Take a trip through the LinkedIN community and notice how many times we compliment each other or brag about the latest sale, certification, trip or baseball team we're associated.

It is one big, circle-jerk.

These are observations not complaints. We all get what we deserve and this industry deserves its decent into obscurity.

But not just yet.

I've seen this before, from above and below and can list cautionary red-flags for the folks still selling MpS.

Here are some signs indicating you should give my friend Steve Spencer(MpS recruiter) a call:

• lie
• lack of vision
• too many rules
• change the rules
• filter out all creativity
• do not see beyond 30 day cycles
• incentivize for equipment sales only
• promote month/qtr/year end specials
• narrow-minded C-Level management
• put MpS under the service department
• dependent on hardware/service revenue
• refuse to integrate MpS and Managed IT services
• bad, complicated or non-existent compensation plans
• a corporate culture centered around past copier success
• focus on leasing and linking equipment inside MpS deals
• install a C-level executive with little or no experience beyond the box
• enforce identical activity expectations for support specialists and down the street copier sales people
• say "X is a major part of the business", yet majority of revenue is copier generated
• utilize a foggy compensation plan & do not enforce gates on sales teams

Here's a big one: Does your leadership yell? Do your C-Level meetings include loud voices, hands slapping desks and belligerent attitudes?

“You’ve got to be tough out there”
“This industry isn’t for the thin skinned”
“If you can’t take this, you’ll never make it in sales”

I’m no snowflake. This type of behavior says leagues about the yeller and the enabling organization.  At the very least this is unprofessional - would management slam desks or scream at prospects?

When people communicate in this manner, the organization is:

Insecure
Afraid
Negative

This is not normal behavior - Leave. Now.  Call Steve.

Not every organization operates like this, I bet not many at all.  But if you're in one, in any industry, consider your self-worth and get the hell out.  It's a big world. No matter your current skill set or personal/professional goals, there are companies and positions out here for you.

You're Notbroken.

Xerox: It Was a Heck of a Ride...

1/2018

NORWALK, Conn. and TOKYO — 

• Xerox shareholders to receive a $2.5 billion special cash dividend, or approximately $9.80 per share¹, and 49.9% of the combined company; Fujifilm to own 50.1%
• Combined company to deliver at least $1.7 billion in total cost savings, with $1.2 billion to be achieved by 2020
• Accelerates path to revenue growth through global reach, industry-leading scale and enhanced innovation capabilities
• Well-positioned to lead in growing business areas such as high-speed inkjet, industrial print and workplace solutions, while leveraging Fujifilm's extensive technologies
• Combined company will have enhanced financial flexibility for future growth investments and capital returns
• Combined company will have dual headquarters in Norwalk, CT, U.S. and Minato, Tokyo, Japan, and will maintain the iconic “Xerox” and “Fuji Xerox” brands within its respective operating regions

FUJIFILM Holdings Corporation (“Fujifilm”) (TSE: 4901) and Xerox Corporation (“Xerox”) (NYSE: XRX) today announced that they have entered into a definitive agreement to combine Xerox and their longstanding Fuji Xerox joint venture.

Who Helps You Reduce Costs? Copier sales people, managed IT folks, or Advisors?

Who will give you a leg up?

"You will never print another document ever again.”

I know you still have printers and copiers. But I know you’re not printing or copying like you had three years ago. If you’ve made business process optimization an initiative, then you know what I mean. I’ve also found that companies with no ‘green’ or digitization plan, have naturally reduced print. Some telling me, ‘we just don’t print anymore’. I also know players like Xerox, Ricoh, and Lexmark are experiencing great consolidation, and paper plants have shuttered across country. Indeed, from the WSJ, 1/2018-

"One of Xerox’s problems is that it has been broken into two pieces. A year ago, Conduent Inc. (NYSE: CNDT) was spun out. It describes itself as a “business process services” company, which makes it more of a consultancy than a seller of hardware. Xerox retained the hardware business, which sells products that may have been useful to businesses a decade ago but are no longer.”

Customers around the world, are organically reducing devices, copies and prints needed to conduct business- this has been going on for years. For companies like Xerox and Ricoh, whose primary revenue stream is generated with each sheet of marked paper, this is a formidable challenge. And like every shrinking industry before it, the copier niche is not going quietly into the night. For those of you left looking for a copier, it might the best time to work your provider for better pricing - just wait until the 25th of the month - everyone is scrambling and competing for a slice of a shrinking pie.

In the face of this turbulence, photocopier manufacturers and independent dealers are responding in one of three ways -

1. Selling themselves as a "document consultant” and trusted advisor, promising to help you manage your decreased reliance on print.
2. Selling to a larger dealer or manufacturer in an effort to cash out and retire.
3. Shifting away from copiers and printers to markets like IT services, water or energy management.

As you explore new ways to eliminate cost, you may fall within one of these stages:

1. You’ve implemented cost reduction program successfully and want to expand
2. You’ve implemented a failed program
3. You have no visibility into total costs

In each case, starting a study, correcting a misaligned program or continuing to reduce costs, you have three sources of partners:

1. IT providers(including your internal IT)- primarily supporting IT infrastructure
2. Copier/Print supplier & MpS Providers - hardware and software vendor within the copier/printer industry either through direct or indirect channels
3. Professional IT advisors - organizations who derive revenue through sharing subject matter expertise and managing change

No matter who you choose to partner, you should consider three important aspects of each:

* Agenda vs. intent
* Knowledge vs. Wisdom
* Neutrality vs. Bias

Let’s take a look at each:

IT Provider -

Agenda: To support organizational technology infrastructure
Intent: To transform with as little negative impact to end user environment

Knowledge: Deep ‘specification’ knowledge.
Wisdom: Experience and a varied history of supporting IT infrastructure in different types of organizations may give rise to wisdom or business acumen, but this is rare.

Neutrality: Not very. Comfortable with manufacturers they have a history with; CISCO, IBM, DELL and HP, etc.
Bias: To what’s been proven in the past or passes a proof-of-concept.

Copier/Printer supplier -

Agenda: to move opportunities to a close and their intent is to sell more devices/clicks.
Intent: Transform with as little negative impact to end user environment.

Knowledge: Deep ‘specification/machine’ knowledge. May posses basic scanning and onboard application knowledge.
Wisdom: Very little business acumen. Fresh sales professionals lack experience in varied customer, business models. Seasoned profess

Neutrality: Claimed yet impossible, therefore a lie.
Bias: Toward a solution that include's hardware sold.

Professional Advisor -

Agenda: Help client achieve business goals.
Intent: Establish an ongoing relationship.

Knowledge: Business acumen and technical prowess beyond the scope of the project.
Wisdom: Experience over time with many environments and business models.

Neutrality: Completely neutral and open to continuous evaluation of new solutions.
Bias: Toward a solution that supports the client business goals.

Conclusion -

Economic pressures on providers of equipment is severe. Machines are becoming more self-sufficient and easier to manage remotely, business requirements are changing from paper flow to digital flow. Even if your printing less than 500 images a week, you are a prime prospect for the remaining copier vendors - your company is guaranteed to be on some copier rep’s cold call list. There is no shortage of cost reducing value propositions, white papers and marketing material.

Continuously reducing costs associated with output is an internal function - asking teams of folks motivated to sell more devices to help you reduce the number of devices is counter intuitive - a provider with show rooms full of equipment pitching themselves as an “agnostic, trusted advisor” is disingenuous.

So who do you turn to? There are a thousand copier dealerships, hundreds of MSP’s and maybe a dozen proven, reliable and seasoned advisors. Of course, if you can find a good advisor, with an open calendar, I recommend engaging - but the odds are forever in the copier companies favor - it is simply math.

Here’s a quick recommendation:

If you currently support 1-20 devices, copier dealer and MSP
If you currently support 50-100 devices, MSP with Advisor
If you currently support over 100 devices, exclusively work with an Advisor who manages an optimized portfolio of suppliers and software providers.

The #LastCopierSold

11/26/2017

Everything dies, baby that's a fact, but just because something doesn't last forever, doesn't mean it wasn't perfect.  Proclaimed back in 2011, the fading of managed print services continues.  Don't believe me?  

Ask your customers/prospects and you'll hear the truth. Whispers from the Abyss:

• "We've really cut back on the number of printers and copiers we use."
• "We don't print as much."
• "We once had a copier on every floor and printers at each desk.  We don't anymore."

I could go on - hell, if you're in the field and honest, YOU can add to the above list.

So here it is - what follows is a list of industry influencers and players with reflections and status according to DOTC.

The year is 2017; just about 10 years after managed print services arrived on the scene. Much has changed.

"What's the biggest change in Managed Print Services since 2009?"

During the past seven years, I've attended dozens of speaking events, helped hundreds of clients, worked thousands of hours, and generated an incalculable number of words about managed print services.

When Nathan Dube approached me with a few quick questions about "then versus now", Clone Wars, and the best things sales reps can do in 2017, I tripped into the Time Tunnel.  What seems like yesterday is now nostalgic.

In the beginning, few were talking about, let alone selling, MpS.  In the 'good ole days, those of us in, made it up as we went along.

HP(Edgeline) and Xerox(Page Pack) had MpS programs.  So did Synnex and a few other organizations.

Customers were clueless when it came to DCA's, assessments, QBR's and proactive service.  Nobody heard of "Print Policies".(not print rules)

Below is our first podcast.  Thirty minutes of two veterans of the industry shooting the breeze.  I'd like to do more of these in a more relaxed format - with a libation.

I guess the theme for this podcast could be "The Song Remains the Same."

Enjoy.




The number one song in 2009:

Click to email me.

Is Paperless-ness a Sexy Result or a Mundane Goal?

Have you noticed an increase in "paperless" talk?

Scuttlebutt generated by folks who make a living selling print/copy devices.  Their argument goes something like, "... I've been hearing about the paperless office since 1978.  It hasn't happened yet.  It's never going to happen..."

On the other side, parties are pushing the paperless office as worthy goal. Headlines like, "...Five Reasons You Should Go Paperless..." and "Go Green, Go Paperless..." haunt news feeds and timelines across the internet.

Who will find themselves on the wrong side of history?  Will businesses start printing like it's 1999 or does digital transformation impact everything BUT print and copy?

I'm going with the folks letting go of the past, challenging the present and riding technology into the future.

The paper less office is here, now.  I've seen it in businesses across the country and in varied industries.  My view is supported by the current standing of our Big 3; Xerox, HP, Lexmark.  If the business world is so enamored  with marks on paper, why are the jewels of our industry experiencing years of decline?

• Is it because the world suddenly realized trees are not a renewable resource?
• No, trees have always been renewable.
• Is it because print and copy services are expensive?
• No, cheaper than ever.
• Is it because managed print services illuminated decades of overselling?
• No. Customers do not care.

Business is moving away from printers and copiers because they are utilizing technology to enhance internal business processes.  Businesses aren't going paperless to go paperless, their continuously improving processes resulting in reduced costs and less paper.

One of my axioms:

"The more paper flowing through your organization, the less efficient your processes."

The past illuminates the future - Green columnar paper.

Not that long ago, company financials were calculated on green paper.  Sales, profits, operations plans were reviewed quarterly - 90 day old data was acceptable.

Then VisaCalc, MultiPlan and Lotus changed everything as hand calculations and mechanical pencils gave way to the QWERTY and mouse.

In an instant, general ledger reports could be generated in days instead of weeks.

In less than a decade, sales of green columnar binder paper dropped off a cliff.

Ask your CFO.

We weren't worried about saving trees or the Chewbacca's; new tools streamlined existing, paper based processes.

As a matter of fact,  output skyrocketed as paper-based workers printed everything from invoices to recipes, financial reports, emails and resumes sat abandoned in output trays around the globe - the salad days of office print.

The Internet of Printers? No.  The internet of Processes

Strange and wonderful things occurred over the last decade - 'clouds' support more efficient distribution of technology.  The internet generation occupy cubicles and boardrooms; continuous improvement collides with digital technology every day. Focus has shifted from faster mechanical devices to streamlined processes.

Information flows from one department to another; from human process to human process. Today, the slowest component of business processes is the conveyance of information via paper.

As technology permeates business operations, organic efficiencies eliminate paper as a mode of information transfer.   This is to say, implementing a paperless movement is not as effective as optimizing business processes when it comes to reducing paper use.  It is an 'inside-out' versus 'outside-in' approach.

The theme is simple:  instead of 'reducing paper usage' or saving trees, focus on increasing efficiency.

Have no doubt, as you eliminate redundancies, your paper, printer, copier, and supplies spend will decrease.

The Selling Professional of Today

"What do you want out of life, kid?”

I remember the first time somebody asked me that question. I hesitated, a 20-something kid, trying to figure my answer and this guy’s angle. In the end, I stammered out an incoherent response; he was recruiting for A.L. Williams.

“More money.”

His answer to me was the best, “I’ll tell you what you want out of life in one word: More."

More work, love, sex, money, cars, kids, toys. More time.

More. Makes sense, in a 1980s kind of way, doesn’t it?

Let me ask you this: What do you want out of the imaging niche? More sales, more contracts, device, software, services sales, MPS, or managed services? More clicks?

Or just More?

Unlike the sustainable and always-growing pool of life insurance prospects...

Read the rest, here.

Click to email me.

Nothing New in ManagedPrintServices: Except Seat Based Billing

Top 100 Summit Executive Council Creates SBB Business Model for Managed Print
February 16, 2016

Calgary, AB - February 16, 2016 - Print Audit®, along with 29 dealer and distribution partners, has completed a 12 week Executive Council for the development of a viable Seat Based Billing (SBB) model for Managed Print. SBB for MPS has been designed as an alternative to the highly commoditized CPP billing method currently employed by the industry. SBB offers stronger protection of dealer profits while at the same time delivering additional savings for customers through efficiency improvements.

One of Print Audit’s key missions is to “Save the office equipment industry” and SBB will help to deliver on this. Declining pages per user, fracturing OEM stability, increased competitive pressures and the commoditization of the traditional CPP model are forcing the office equipment industry to develop a new business model for the future of Managed Print. The SBB Executive Council has come up with a model that will drive a new era of MPS.

“The existing CPP model for MPS has been around for over 15 years and dealers have been looking for new ways to grow their businesses in challenging times.” stated West McDonald, Vice President of Business Development for Print Audit. “SBB will give office equipment dealers a way to increase their total profits while shutting out less advanced competitors. We are all very excited to have completed a viable SBB model so that progressive dealers can start taking advantage of SBB today.”

Seat Based Billing comes with a host of benefits for both dealers and end-users alike:

- 100% budgetable printing costs: No more counting. A fixed monthly fee per user for managed print.
- Cost reduction through workflow improvements: Delivers customer savings while increasing dealer total profits.
- Unified billing: The same billing model for MPS, Managed IT Services, and DMS.
- Improved security: User-based accounting and print tracking.

The SBB Executive Council was created at the Top 100 Summit. The Top 100 Summit is an event where dealer principals gather to build and refine the business model of the future. To learn more about SBB and to see if you are eligible to attend the exclusive Top 100 Summit, visit http://www.printaudit.com/top100

###

My take on this -

SBB isn't going to save the industry, but it might help "re-invent this business".


Click to email me.

Designing a Print Policy Supporting the Organization’s Goals and Mission Statement. Step One: Who are you?

2015

The definition of a Print Policy

“A Print Policy is the documented outline of procedures, illustrating the organization’s current output-related decision-making processes. This policy is endorsed at the highest level of executive management, contains milestones, and supports the organization’s business goals.”

Step One
A majority of organizations do not put in place a formal Print Policy. The process is complicated but the payoff is worth the effort. The first step with most projects of significance is the most important. So what should you do when starting a Print Policy project?

Every journey begins with a step. In designing a print policy, the first step is understanding who you are, what you do, and why you do it. “Knew” thy self.

Why does your organization exist?
This is not a trivial step. Building a program that supports the goals of the organization, adds to the relevancy of the project in a universal manner. This is important. As end users begin to hear about change, they will ask, “Why?”. Once your project goals match the organization’s, presenting the ‘why’ is easier and understood by all.

For example, if your mission includes, “…improve the health of the community….” crafting a message to explain how your print program improves the “…health of the community…” is clarifying.

All you need is a few people around the table, a clean whiteboard, and the company’s mission statement. That’s all. Started by asking, “How is this print project going to help us show we are contributing to the health of the community?”

Don’t overthink. Give it 40 minutes and settle upon a project value proposition statement. The statement is your talisman, a touchstone in the project. As the project progresses and questions arise, reflect back to the statement for guidance.

This exercise results in a most important deliverable — in a word relevance.

Your IT project is not thought of as a top-down, IT-driven set of corporate rules. But rather a goal the entire organization can aspire to achieve, with the help of IT.

Today’s turbulent business conditions present an opportunity for IT.

The right set of circumstances exists for IT to contribute to the health of the company and establish relevance with a concise and relevant Print Policy.

It all starts with "Who Are You..."

Click to email me.

Don't Buy Another Printer, Copier, Toner, or Managed Print Services Unless You Have One of These.

"Roll the Dice"

I often describe the office print environment in one word, "overcapacity".

Even as manufacturers (Ricoh, Xerox, Canon) start to make smaller footprint devices - it wasn't that long ago when copier reps would mock those little devices - businesses have more print and copy capacity than they need.

It is like the Tragedy of the Commons.

My point: we've been over-purchasing (or over-sold) print devices for decades and it's because the decision process has been unmanaged.

Well, that's not one hundred percent accurate - copier acquisition, printer procurement, supplies fulfillment, and service request procedures have, for the most part, been managed - they've just been managed by VENDORS AND SUPPLIERS.

Not customers.

Think about it -

• Who tells you the lease buyout figure?  
• Who determines the "best" device for your needs?  
• Who conducts the 'agnostic' assessment?  
• Who interfaces almost daily with your end-users? To you they are end-users, to the vendors, they represent 1,500 images a month.

Expecting your copier, printer, or toner supplier to build a program that supports your cost reduction program is like expecting the wolf not to eat the rabbit.

It is worse than you think.  It usually is.

Greg Walters tapped to Reimagine "Managed Print Services"

Alert the Authorities...

FOR IMMEDIATE RELEASE:

Oconomowoc, Wi, May 9, 2015:

Your Managed Print Services Association has asked former MPSA President and current MPSA Board of Director, Greg Walters,  to lead the charge in redefining Managed Print Services.  Greg will be forming a Blue Ribbon task force of MPSA members to collaborate in this effort.

"The time has come to once again press the boundaries," said Walters. “We're stuck in the past if we allow copiers, printers and marks on paper to define us. They do not. Everything the association takes action on supports our definition of the market. As the only, independent, free-thinking, non-profit association in our niche, it is our responsibility to lead into new and dangerous frontiers.”

Greg is issuing a "call to arms" for all MPSA members interested in directing the future of the association, to volunteer and become part of the coterie.

Reach out to him at greg@grwalters.com.

"It's pretty simple.  Everything the association takes action on, supports our definition.  That's just it.  It is OUR definition of the market.  As the only, independent, free-thinking, non-profit association in our niche, it is our responsibility to lead into new and dangerous frontiers.  Join us,"  adds Greg.

About the Managed Print Services Association

Founded in 2009, the MPSA is a global, non-profit organization that provides independent communications, collaboration, education, standards and success MPS professionals. The mission of the MPSA and its members is to address and optimize business’ office document management while enhancing the growth, efficiency, and profitability of the MPS segment through advocacy, marketing, education, research, standards and a general community of interest.


About Greg Walters

Greg Walters is an entrepreneur and founder of the notorious destination site, TheDeathOfTheCopier where he comments on all things imaging, the rise of managed services and the advance of business technology. A prolific writer and frequent speaker, Greg shares his passionate, unique—and provocative—view of technology and people addressing the digital impact on 21st century business, the new way of work and society. His book, Death Of The Copier, published in 2014, offers a controversial summary of the early days managed print services and the not so distant future of the hard copy industry. Greg is currently with a regional VAR, building an MPS practice within the IT Lifecycle model. He lives in Oconomowoc, Wi.

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ITEX 2015: "Mount Gay"

The best conversations occur after the show, around a bar, cold, adult beverage in hand.  This year, the drink of choice, pour moi, was the historic Mojito.

The best Mojito's were made with Mount Gay rum - and yes, when ordering, "Mount Gay" should be said with gusto.  Mucho Gusto, my friend.

"I may not always drink rum, but when I do, its Mount Gay..." - B.R.

What copier-goodness conversations flowed as we climbed Mount Gay?

Plenty.

Print servers -
I've been ringing this bell for a while now:  Mps should include all the devices and process involved with moving information within and between organizations regardless of medium.

Print servers have long been the bane of many IT Directors - so why don't we help them control, managed and optimize their print server fleet?

I know a great company that has a very lucrative dealer program.  Contact me and I will get you connected.

Decreasing toner sales, cores and companies -  Dive a million dumpsters and you'll surface empty handed.  Cores are hard to find.  Are you surprised or simply choosing to ignore another sign?

True to every other evaporating industry, consolidation of the largest players foretell the end. That's what we talked about - the big toner remans getting together, colliding cultures, marketing talk tracks and managed print services programs.  Big Bang.

The passing of an niche - 
Around the bar, we all agreed that managed print services as it was and as it once was to be, is dead. The reasons are too many but paramount in its demise are the OEMs and their disingenuous talk tracks about savings and optimization.

We all see customers reducing the number of devices, both A3 and A4, as more optimize 'in-house' without manufactures.

As Itex 2015 fades in the rearview, I think the lesson taken home is more about smaller, focused, dealerships than big, broad, hardware mass marketing.

To be celebrated, not feared.

"Terminus MPS"

Originally posted on The Imaging Channel, here.

Managed print services as they once were have been replaced by dead programs. More than that — walking dead programs.

Zombies.

Barely detectable, cannibalistic programs crept into organizations of all sizes promising impossible cost reductions and spreading the commoditization of services. The establishment, in unfamiliar territory, created a false sanctuary and moved toward small-footprint, multifunction laser printers. Some returned to liquid toner, hoping to shake those pesky cartridge re-animators while others implemented subscription-based schemes.

Some stayed the course selling copiers.

Surprised? You shouldn’t be. The signs were there for all to see:

The OEMs cared more about shelf space and equipment quotas
And we let them.
The pundits didn't need anything more than “butts in seats”
And we let them.
The sales managers and owners, quick to lament their failures in MPS blame everybody but themselves.
And we let them.

Today, walking dead MPS programs outnumber us and, like the make-believe TV zombies, these offerings are melting away with every storm, shrinking in form and numbers like virgin cores.  It is messy.

In spite of this, there will be no mourning, no heartfelt regret. Things are as they should be. The world moves — terminus MPS is no surprise. We’re presented with the opportunity to find a new pivot point and, unlike the monochrome to color or analog to digital shift, I look forward to the idea of a bigger move.

Consider three mindshifts:

Everything as a service — THINK

This is difficult; changing your mindset always is. Step out of your current business and look at your service model. Look through a different lens away from the product and more on the service. Moving away from expecting monthly unit deliveries is a perspective that must change more than ever before. Think about the possibilities when all things connected can be monitored — how much for services when charging a fee for every act, or provision?

Redefine your OEM relationship, find new partners - NO HARDWARE

For decades you’ve driven business to fulfill your equipment quotas, supporting your OEM of choice — they’ve demanded you continue down this path, leading you along with volume discounts and rebates. Once upon a time, this was supportive. Today, quotas are chains

Forget adjacent industries, go for the contrarian - LUXURY SUBMERSIBLES

Water and coffee services, managed services, managed print services and making copiers isn’t even enough. The bold move is one away from the industry, and parts of the model. Why not monitor a client’s entire power grid or manufacturing floor? How about aiming your expensive NOC at every device with an IP? What is the difference between connected copiers and connected lightbulbs, HVAC, coffee makers, security systems, oil rigs, beer taps, automobiles, or 3D printers?

A challenging idea, wouldn’t you agree? Take heart, dear reader, the greater the challenge, the greater the rewards and no other industry is up to the task more than we. Here is a quick SWOT analysis of our position and why we can do this:

S — OUR STRENGTH

Over the years we’ve moved from down-the-street cold calling to boardroom presentations; from cash transactions to service embedded into leases. Looking back, we’ve always gone through a transformation of sorts. The transformation most of the world is currently working, we’ve already been through — from the box to the C-suite. We adopt

W — OUR WEAKNESS

We have fast-moving sales cycles (30 day), heavy overhead, reliance on OEM technology and market drivers.

O — OUR OPPORTUNITY

New markets, new services. The panacea of repeatable, predictable revenue is visible and the best way to build a sustainable service model is not on machines delivered.

T — THE THREAT

OEMs acting even more isolationist, ignoring the indirect channel. Lower-priced devices carrying less margin and technology, attracting business culture away from print.

When we first connected with our MIF (machines in the field) we didn’t know it, but we were the part of the Internet of everything vanguard. We’ve been selling and talking remote monitoring, proactive delivery and business solutions for decades — selling business solutions isn’t in our wheelhouse, it IS our wheelhouse.

The world is pressuring us into becoming part of the horde. Choose to be big, bold, brash and shocking or dissolve away with the walking cadavers. MPS may be a zombie, but you’re not.

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A prolific writer, frequent speaker, and hyper-charged freelancer, Greg Walters shares his passionate, unique and provocative view on technology, addressing the digital impact on 21st century business and the new way of work and society. His book, Death of the Copier, published in 2014, offers a controversial summary of the early days managed print services and the not-so-distant future of the hard-copy industry. For four years, he was part of and then rebuilt a managed print services practice inside a West Coast VAR/MSP. Over the last three years he has been assisting companies with optimizing their IT portfolio of services, analyzing information workflow and processes, building self-supporting MpS programs inside IT departments and creating and implementing print policies for medium to large businesses. His company, Greg Walters Inc., is a bold consulting and content creation firm helping companies optimize processes and communicate their stories. Contact him at greg@grwalters.com




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MPS AND WORLD DOMINATION - Nathan Dube

In a turbulent world, those most familiar with limitless horizons - far from shore - thrive.

So it is with our niche - the waves of transformation are swelling again and visionaries, the "crazies" are seeing the world through the MPS lens - the MPS of yesterday, when sirens called and Pirates sailed the edge.

Nathan is one such person - a rogue of sorts, in the good way and he comes to us with a tome of international drama, intrigue and managed print services.

MPS is many things if not a metaphor.

The original post is here.  Enjoy...

Monday, January 12, 2015 - Adventures in Office Imaging

Nathan Dube

It has been a long time since I have had any desire or perhaps any reason to write about MPS.  For a long time, I have felt that talking about the subject is beyond the dead horse.

I have always believed there are those who do it right and those who do it wrong. That it is essentially simple. For months now I have not chimed in about this industry or the players within it and for the most part, I had no intentions of doing so.

In light of reflecting on the past year, this has changed.

"I can not ignore the fact that chaos is breaking out across political, military and social dynamics in many of the worlds super powers and smaller countries alike. Terrorist attacks and the horrors of gun related tragedy are commonly found in the headlines of both mainstream and alternative news networks daily content."

The world is burning...

So what does this all have to do with managed print services?

Control and dominance.

As MPS evolves, the enterprise level players push BPO, print volume caps, excessive monitoring and auditing and various other dynamics on end users so that the share holders and CEOs of massive corporations can squeeze every last cent out of a previously ignored element of the companies expenditures.

While this is not always the case nor is it always done with an iron fist, I can not help but to notice how some of these tactics have a very "police state" feel to them. Treating end-users like commodities that can be regulated like products tends to create a tense work environment.

I for one have quoted a few software's that allow end users weekly printing volumes to be capped or limited to monochrome only. When I quote such a product I ask the decision maker how comfortable they will be as the point of contact to the angered and frustrated end users who's jobs have been complicated by their actions. This always tends to prevent a purchase of said software because all the clients who asked for the quote quickly back pedal after this question is asked.

"Treating end-users like commodities that can be regulated like products tends to create a tense work environment."

As an MPS provider who's foundation is built upon high quality re-manufactured toner cartridges, my company's CPC rates are enough to save large accounts thousands of dollars. These elements that create a dictator out of a CEO or VP of IT tend to strike the heart of my clients and so far, none have gone so far as to place these restrictions on their end users but I wonder about the enterprise accounts of some of the OEMs...

It is clear that large corporations are largely in control of various elements of the united states government and that money above all else (including people) is the driving force for these problems. It is the same force that leads the hand of men and women in powerful positions of corporations who would become the gestapo of the printing environment in their company.

Now don't get me wrong, I understand that end users occasional printing of full color photos of their kids birthday to post in their cubicle, coupons, emails, etc. is something that should be brought under some control...

That being said, I personally think a company wide proclamation from the president via email (or other form of communication) to the employee base as a whole where an emphasis on environmental sustainability and financial effect is made known, would be more effective and less likely to cause strife.

Some may think these ideas are extreme and that it is nonsense to assume this is happening on any level of concern what so ever. This is not what I have found...

What I have learned from watching humanity from my perspective as a human being is that once a tendency for a dynamic is enacted in one part of a system, you can expect the same dynamic to appear else-ware. Now, should the motivation of that dynamic be the all mighty dollar, you will most certainly find that dynamic spreading across the system as a whole should the decision maker in charge of said system be primarily concerned with profit over all else.

The managed print industry has been a catalyst for many things, I am under the opinion that it can be used as lens to view the world.

"What I have learned from watching humanity from my perspective as a human being is that once a tendency for a dynamic is enacted in one part of a system, you can expect the same dynamic to appear else-ware." 

From where I sit I will say this, if the elite of both the world and the MPS industry take control of the majority of either...

We are all f!$&ed.

This is why I would implore customers more than ever to do business with small providers as much as possible. Choose the local companies who care more about people than pennies. Support small business even if it must be multiple small businesses to cover your fleet across states or countries. Even if it means some logistical challenges.

At the end of the day if all your saving is money, your not really saving anything. In this respect, I would suggest a revolution in dividing the MPS market across smaller providers rather than consolidating them through larger corporations.

There is enough opportunity for everyone and there needs to be change in the system otherwise it will collapse.

In closing I will repeat my sentiment.

MPS can be used as a lens, what do you see when you look through it?

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Three Tips on Moving From Transactional to Value Add

My niece, Ft. Meyers, FL. Greg Walters, Director.

Moving from transactional to value-add, isn't all that impressive, but it is a start.  Also, for some business models, transactional selling is perfect - think paperclips, pencils and lightbulbs.

"Value Add" is not that much more evolved than "Transactional.  In the beginning, "value-add"  referred to adding services for 'free'.  The theory at the time was that the gross profit in each equipment sale was healthy enough to support the costs involved with adding value.

It starts with you, three things:

Try to forget about price, just for a second
This is difficult, but disconnecting from the price is your first move.

Don't tell your prospect you want to be more of a value add, trusted advisor, partner.  
They've heard it all before, show through action.

Consider moving to a different level of contact
Another challenging aspect, if you've been speaking with a decision maker whose only criteria is price and delivery (the first column), shifting to a different influencer is risky - but necessary.

If you'd like to learn how to move around the spectrum, email me at greg@grwalters.com.

Reflect upon your movement along the spectrum while enjoying some old-skool, sweet jams from Blackstreet, "No Diggity".

Five To Do's for a Successful Year

It is the first week of the year and you're going to hear a lot about business plans, forecasts, funnel management, and quotas.  Thousands of time-saving, productivity enhancing, sales coaching, articles flow through the digital rivers of the internet - nauseating in its volume.

I ask you, how are you, personally, forging ahead in the new year?   Will you be part of another's plan or will you set the agenda?

My advice is simple - nod your head to whatever your manager says, tuck the dogma away, get alone and do the following five things:

1.  Download and print the chart below

The chart was developed to illuminate intent between clients and vendors. It works on a personal basis as well.

2.  Find your personal position on the chart

Trust yourself enough to be completely honest.  There is NO WRONG position. Think about the past year; did you add value beyond delivery and price?

3.  Find your employer's position

Step back and consider your organization's sales over the past 12 months. Did you see lots of devices delivered yet a handful of software implementations?  Are your equipment quota's higher than services?  Do you lead with the latest and greatest or solve real business problems?  Do you often hear your manager say, "That price is not competitive, bury the profit in the service, bundle installation into the lease..."?

4.  Where do your best client implementations fall on the chart?

Now consider your client base.  Did you sell machines or provide answers? Were most of your deals price-driven?  Did they begin and end with a purchasing agent?

5.  Look at the gaps and imagine moving into a more desirable position in 2015.  What will it take?

Although there is no wrong position, if for example, your prospect is looking for a 'Specialized' relationship and your company only provides 'Transactional' services, your relationship is not sustainable.

By the same token, if your personal position is in 'Specialized' but your employer falls comfortably in the 'Transactional' column, you may have some issues to work out.

If your clients are all in 'Transactional' yet you want to get to the 'Specialized' area, what can you do to elevate the conversation?

This is a simple beginning to personal success - we can get deep on both the provider and client-side of the spectrum.  The devil is in how your customers perceive your offering relevant to how they think of themselves; do you two match?

I'd love to discuss with you how to best use this tool.  It's been effective for providers and end-users alike.

For now, hang your chart in your cube, office, or dashboard.  Embed it into your pre-call planning or (god forbid) your pitchbook - heck, make it your wallpaper.

But make sure to take a pic and email it to me.  The most interesting one will get a Starbucks card on me.

Cheers!

Reach out to me: greg@grwalters.com and enjoy this sweet jam:

2015: Beyond Managed Print Services

I was having a great discussion about paper, printers, sales people and the always changing business environment with my sister over the holidays. She's always goaded me about "The Death of The Copier" - like most, she believes I hate copiers, printers, and paper.  I don't.

Of course, she's been with the same paper company for 27 years, as with most conversations along these lines, she defends ink on paper like her lively hood depended on it - I guess, in a way, it does.

We talked about how reductions in her industry have led to less people yet more productivity.  The parallels between the premium paper and copier industry is logically, familiar.

My sister will be fine selling high-end paper to large printers who use billion dollar machines and an Indigo or two.  Still, we talked about the decreasing level of value her sales team provides for customers - again, familiar territory.

And so it is with our niche - as copiers became a commodity, more advanced talk tracks refrained from mentioning first copy out speeds, scan-once print-many, or manufacturers - ushering in the the death of the copier and the birth of EDM/DOC MAN.

Some say managed print services has been commoditized.  I disagree.  I believe the definition has been dumbed down to the lowest common denominator - toner delivery.

It was inevitable. EVERYBODY ELSE SELLS MPS.

This is why I say, in 2015, give up selling managed print services.  Instead, talk about giving your client more hours by squeezing the amount of paper in your their workflow.  Incorporate paper flow into your basic assessments its simple, just ask.

In 2015, think about these types of value props:

• "At ABC Company, I helped them find a better way to process payables..."
• "At XYZ Company, we helped IT complete two initiatives..."
• "I've helped my customers see more of their children's soccer matches..."

You can still make quota and move away from being thought of as pushing commodities.  When you start feeling the pressure of commoditization, think how difficult it would be to get up each morning and sell paper.

If what I'm saying makes a bit of sense, but you're not quite sure how to execute in the trenches, reach out to me and let's see get some business going.

Purchasing Managed print Services from a copier dealer? Three Things To Consider in Your Agreement

There was a time in my life when I provided managed print services to customers ranging in size from as few as 10 devices to as many as 1,100.  The MpS practice was one of five different practices within a VAR.  Managed print services was not a focus - indeed, some of my engagements generated revenue that was a fraction of the rebates generated on one transaction from HP or CISCO deals.

But after crashing and burning two times, ultimately, we became profitable, cohesive and well run, if I do say so myself.

Along the way, I added years of experience to an already varied past and volumes of seemingly disparate knowledge.  Today, working with end-users more than providers, I find many of the techniques I once thought gone and forgotten, implemented with abandon.

Here's a list of three such tactics to look out for when buying managed print services.  There are many more we'll address as the days flow through 2014.

1. Price escalations - why would you agree to allow anyone to arbitrarily raise your price?
2. No 30 day out - things change and real managed print services programs are designed to manage the naturally occurring reduction in the number of devices and prints.  A thirty day out is not much to demand.
3. Capital investments tied to a service agreement - Never combine a service agreement with a hardware lease/rental. 

Why are these considerations typical? Just for fun, let's look at these five points from the providers vantage point, shall we?  What does a provider expect:

1. Price escalations - This doesn't require the firing of too many neurons.  Bid a low cost per page and get the margin back in 12 months, after the price increase.
2. 30 day out - Again, it isn't too much of a strain to see why a provider would want to "lock you into an extended agreement.  You represent a guaranteed revenue stream
3. Capital investments tied to a service agreement - The mother of all facts is this: you can never get out of a lease early, without paying for the remainder of term. Yes, there are provisions for government-type accounts, but for commercial businesses, getting out of any lease is near impossible. So if I, as a provider, can attach or 'roll' service charges into a equipment lease, that stream is guaranteed for the life of the lease.  No matter what.

Not every MpS practitioner utilizes these techniques and is some cases, any one of the above stipulations may make sense.  The point is to see it coming.

My MpS practice was successful and sustainable - we didn't use entrapment, we implemented real managed print services at times under a Master Service Agreement that could include RMM and Unified Communications (UC) - that was in 2009.

Not "managed toner delivery" or "CPI invoicing on printers" or simply "managed print".  

MpS Purity.  Demand it.

This is not a plant stand.  It is an optimized device from an MpS engagement.