Search This Blog

Showing posts with label MPS. Show all posts
Showing posts with label MPS. Show all posts

Monday, February 26, 2024

MPS Selling Appointment: "This is Turning Out to Be One Hell of a Morning!" - Remasterd




Digitally Remastered, 2/2024, from the original, here.

Maximizing MPS Sales: A Tale of Preparation vs. Simplicity

It's 8:15 AM, and you're on time, waiting in the lobby of Galactic RailWorks, surrounded by the hustle of fifteen hundred users. You're here to meet the CFO, who made it clear over the phone that he's looking for a local, flexible provider, not involved in "large, enterprise-level engagements."

You come prepared with a wealth of materials: marketing pamphlets, software datasheets, and a company profile, all printed in vivid color. Your faux leather portfolio holds a fresh pad of graph paper, brimming with newly printed business cards that label you as an "MPS Specialist."

Wednesday, February 8, 2023

Approach Document: Proposing an MPS S1 Engagement


MPS S1 Engagement


Introduction:

In this document, we will discuss a proposed MPS S1 Engagement and its benefits. This engagement aims to improve the current printing infrastructure and bring cost savings to the organization.

Sunday, January 8, 2023

I Conducted a #ManagedPrintServices Assessment and Analysis - Then Gave it to ChatGTP



ChatGTP is a linguistics program that interrupts and responds to questions.  It's getting lots of attention on social networks.  The program either excites or intimidates, depending on perspective.

I loathe automatic proposal generators.  But this thing is incredible.

First, I asked the Super Smart Thing in the Sky:

What are the components and process of a successfully managed print services program the costs involved with implementing a program for a 400-bed hospital network?

Wednesday, November 30, 2022

More Than a Newsletter - The Office Tecnology Tap


Decades in the making.

I've been writing, speaking, and commenting about the copier industry since 2008.  I've built dozens of websites, and multiple versions of this blog, spoken at all the major shows and held conversations with thousands of folks in the technology realm.  From DOS to the Cloud; from the OCe 3100 to Edgeline and all things between and beyond.

I'm an advocate for change, I've pontificated on the benefits and dangers of technology, and with the support of a select few, I've been fortunate enough to maintain a presence in this crazy mixed-up world of toner and fire.

It is with great pleasure, that I am announcing an alliance with Gap Intelligence a great team of analysts in Office Technology and beyond.  I look forward to tapping into the cumulative knowledge this company possesses and bringing to you, the best cutting-edge, relevant office technology content on the planet.  

The first fruits of our collaboration are The Office Technology Tap newsletter and website.

The newsletter is the portal into the future of office technology with relevant, curated content and rapier commentary. We'll submit articles, opinions, and reflections and conduct live streams and podcasts.  You may even catch us at a show or two.

Subscribe, here.  Join us!

Thursday, March 17, 2022

The Stages of Managed Print Services, 2007. The Model Still Works.

Back in the olden days, 2007 or so, I came up with three stages of managed print services.  This model was designed for my MPS practice, not necessarily for the industry, and I used it to help explain the MpS procedure to clients and co-workers.  In less than five minutes, the prospect had a basic idea of the stages, procedures, and expectations of our program.

As time went by, every OEM, MPS dealership, and software provider had their version of the MpS process. 

HP had a similar idea but the one from Photizo matched and improved upon my vision of the stages.  Photizo even came up with a more detailed approach reaching into a Fourth stage.

I'm not saying this is the ONLY managed print services model, it was mine.  There are just as many MPS models as there are definitions. All of them are good, each has shortcomings.

Ideally, I was trying to design a process that could be applied to more that managed print services like workflow solutions and business process optimization.  I figured every opportunity can be broken down into three stages, Control, Optimize, Enhance.

That makes sense, right?

Unfortunately, many of the models ended up being pure marketing as deliverables rarely matched the original plan.  Like most innovations in the industry, we first argue “it will never work for me…” then jump on the bandwagon. We then focus on price, commoditize the service into a box and accelerate the race to the bottom, dumbing down the concept and cutting pricing.

MPS became little more than automatic supplies delivery and on-site service, billed per usage.  Managed print services devolved into “managed toner delivery, at the lowest price…”

Regardless, today the industry seeks out pivot points with many players getting into managed services - something I've been a proponent of for a decade.

Naturally, because I was building an MPS practice inside a VAR, I was looking for a way to ease copier dealers into the IT realm, to include IT salespeople in the MPS equation, and fold managing output devices, business processes, and IT assets in one agreement. 

MpS deserved a screen in the N.O.C. Managed services was the future and MPS was the way to get there. 

The MPS Model.

Thursday, March 7, 2019

#SolutionSelling is Dead



“Business acumen” (BA) selling is what your prospects want today.

You’ve heard them all:

“Tell a story.”
“Use LinkedIn.”
“Sell the sizzle.”
“Sell our solutions.”
“Cold calling works.”
“It’s a numbers game.”
“Put that coffee down.”
“Email follow-up works.”
“Sell on social networks.”
“Research your prospects.”
“Reach the decision maker.”
“Present like a professional.”
“Increase your efforts by 10.”
“Become the trusted advisor.”
“Develop your personal brand.”
“Learn how to demo your devices.”
“Enhance the customer experience.”
“Probe for weaknesses, confirm, trial close, handle objections and present our solution.”

It’s all standard sales jargon — beware the cliché.

As a new copier rep, you’ll be forced to endure hours of being taught every selling technique ever created. You may find them new, but these schemes are timeless; repeated through the eons. And that is the problem. These standards are not nostalgic or even proven — they are old-fashioned. Prospects today learn product details without attending manufacturer-sponsored classes. The basic elements of a sale remain the same: We exchange value for the value given. This will never change. What has transformed is the volume of relevant information available to your prospects.

Sure, to be successful you’ve got to understand your product. But viewing your clients’ businesses holistically and effectively communicating your real-world understanding of them is the way forward. The future is business acumen selling.

This is a high-end concept, and it becomes more relevant every day. As prospects gain knowledge, the typical salesperson degrades in value.

So don’t be typical.

Knowing good business practices, basic operational procedures and... read the rest here.

Sunday, August 26, 2018

Advice for New Copier Sales Reps: What Have You Gotten Yourself Into?

The following content is intended for new copier representatives. But if you’ve been around the copier block a couple of times, participated in demo-ramas and are considered a seasoned selling professional, I implore you to read and comment. Not for my edification - you owe it to the industry to help fix the future and advise the next generation. So let them know what’s up, the good, the bad and the ugly.

So you’re new to selling. Welcome to the greatest show on Earth where all the clichés apply:

"Learning here is like drinking from a fire hydrant.”

“This is baptism by fire.”

“It’s sink or swim.”

“Remain calm, everything will be OK.”

Over the next few months, it will be my honor to regale you with legends of glory and doom; with stories of heroic tragedies and mundane existence; with tales for your enjoyment and possible tutelage.

My story is a simple one. I began selling technology in 1988 and tripped into “copiers” in 1999. I’ve worked with AFLAC, Cintas, Océ, Panasonic, Industrial Videos, IKON and multiple VARs, from Michigan to California to North Carolina to Wisconsin.

Let me be clear - I am NOT A SELLING EXPERT. There was a time when..

Read the rest, here

Monday, December 18, 2017

22 Suggestions To Save Your Managed Print Services Practice


Kill it.
Chop it up.
Let it dry out.
Use as fertilizer.
Deja Vu: 
a : the illusion of remembering scenes and events when experienced for the first timeb : a feeling that one has seen or heard something before 
You're not fooled, are you? You've heard the talking heads. Like those who claimed Trump "would never, ever occupy the White House" - the copier industry has similar know-it-alls.

The establishment talking points are pretty clear:
  • "Talk about the decrease in images only when necessary and in most cases quote decades-old data."
  • "Say anything to make your machines relevant - fabricate rationalizations."
  • "Keep the same processes and 1970's business plan while promoting your new and different business model. "
I know, I know the above doesn't apply to YOUR dealership, does it?  You've been expanding while the rest of the industry tanks.  You're on a 'growth through acquisition' trajectory and your culture is second to nobody's.
  1. Then why do you still consider A3 and A4 different?
  2. Why don't you commission service contracts?
  3. If you're so cutting edge and ahead of the curve, why do you sell MNS or MIT instead of Managed Services?
They're just questions.  

If you're looking to resurrect your MpS, the good news is you recognize a problem - you're not ignorant.

The bad news is, you are probably too late:
  1. Treat A3 and A4 volume the same in every MPS engagement
  2. Comp reps on combined A3/A4 volume
  3. Find the best MPS vendor for your company. HP, LMI, SNi, PrintSolv, whoever.  It doesn't matter, partner with somebody who matches your definition of managed print services.
  4. Roll the MPS infrastructure into Managed IT services
  5. Rename the practice "Managed Services"
  6. Stop calling it 'Managed Print Services'; start referring to Managed Services - even when the only assets under the agreement are output devices
  7. Incorporate an Output Study in every, single network assessment
  8. Rename 'network assessment' to 'Technology Assessment'
  9. Always bill for Technology Assessments
  10. Embed your data collection agent into your network assessment tool
  11. Employe/support a separate team of technicians to service ALL output devices
  12. Separate COMPLETELY, from the existing Service Department
  13. Intake all copier/printer support calls through your IT help desk
  14. Train the Managed Services Team to sell
  15. Fully engage your vendors
  16. Establish Managed Services 'revenue gates' in your sales commission structure
  17. Pay the Managed Services team salaries which make it difficult for them to consider leaving
  18. Pay a monthly residual, for the life of the engagement 
  19. Give the MS manager P/L control and responsibility
  20. Compensate the Managed Services Practice managers based on profit(P/L)
  21. Forget about ALL the copier dealership business models
  22. Establish a direct link between the Managed Services practice and your software/document management division.  This means incorporating end-user, workflow-oriented questions inside every Technology Assessment. (MpS is BPO)
Insanity
a : a severely disordered state of the mind usually occurring as a specific disorder
b : doing the same thing, expecting different results
Twenty-two suggestions, points of light in the night sky.  

How, or even if, your organization can connect the dots, is the biggest query.

- DOTC, 2017



Wednesday, March 15, 2017

Three Reasons to Sell ITAM with MpS

IT Asset Management


As our world moves beyond toner and service, managed print services slip into the mundane, boring, and commoditization.    Once there were no providers, today, thousands of practitioners scour the landscape in search of disgruntled MpS clients and new prospects.

MpS drives business as many successful, full-service practices have evolved and thrived.  But the well will run dry, the print will reduce - nobody is copying like it's 1969.

For those who derive a living through MpS, how do we remain relevant, build relationships and keep the revenue flowing on the downside of the curve?

We jump the curve.

We add services, transform our portfolio and stay on the cutting edge of innovation, right?

In this effort, many are looking toward the IT realm. This sounds great but the journey is proving formidable - investing in a NOC or help desk is expensive and retraining existing or hiring new sales talent takes time.

Wouldn't it be nice to find an offering that builds upon your existing tools and processes, requires little sales training, and helps IT departments everywhere?  How about providing service customers naturally recognize as valuable and are willing to pay for, monthly?

I suggest we "Jump the Curve" with IT Asset Management(ITAM).

What is IT Asset Management?

“IT asset management(ITAM) provides an accurate account of technology asset lifecycle costs and risks to maximize the business value of technology strategy, architecture, funding, contractual and sourcing decisions” - Gartner

Sounds complicated, but I believe "If you can sell a copier, you can sell anything.”  I’m not suggesting you become an ITAM expert, complete with certification and 10,000 hours of learning under your belt.  I am proposing you offer services to fulfill one component of a successful ITAM program: inventory mapping.  With the right tool, the process is as simple as a print assessment.

Three reasons to sell IT asset management-

  • Relationship
  • Relevance
  • Revenue
Relationship -

  • In the ’70s, we sold the strength of our “Product”.
  • In the ’90s, we sold our “Product” bundled with “Services".
  • In the 2000s, we sold with a "Customer Centric” spin.
  • Today, coming full circle, we're in " Relationship Centric” selling cycles.
The best “relationships” are built on honesty and exceed two dimensions.  Providing toner and service on a monthly bill is the best two-dimensional and more likely one dimension to your client.

Why not open up to a more enriched affinity?  Knowing that ITAM causes heartburn for IT Directors and understanding how to relieve that pain, raises your conversation and advances your relationship beyond the toner cartridge.

When you provide a listing of IT assets alongside your print devices, your IT contact need only review one source - you - when looking to refresh assets.  Map BOTH print and IT assets when performing an assessment and deepen your relationship.

Relevance -

The current battle for the office is not about capturing more ‘clicks’, it's about remaining relevant. You're not the only party struggling for the spotlight - your customers are scrambling as well.  IT departments across the globe are looking for seats at the big table; they want to be part of the decision process helping guide the company.

The days of ‘pulling cable’ are long past.

How can an IT Director be a visionary, when his staff is out counting desktops and tablets?  Toiling over pivot tables and Crystal reports restricts the ability to innovate and evangelize the strategic benefits of IT.  When providing IT asset inventory services, we free up the most valuable resource; time.  More time to dedicate to strategic, relevant, IT issues.

Revenue -

New revenue streams.  Everybody wants some, I want some too.

Our unscientific studies show that for every output device, on average, there are five to ten IT assets. If you’re writing MpS engagements and performing assessments for accounts with 200 or more devices, you are walking past 2,000 revenue-generating assets.

Revenue with one cost component; no toner, shipping, service, or mileage costs.

One More Thing - Don't be a tool, use a tool.

Originally posted, October 26, 2016, at Atlas.

Friday, July 22, 2016

The Case Against TCO tools: They Don’t Work


Feathers, prepare to be ruffled.

In a second and more familiar scenario, I once presented what I believed to be a solid projection of another prospect TCO. I utilized a tool, found every device in question, applied the known data points, and calculated a monthly cost. When first queried, the prospect had no idea how much he was paying for toner and service, but unbeknownst to me, he rustled up some invoices before my presentation.

I know people who know people who have created some of the best Total Cost of Operation/Ownership calculators in the business. Indeed, collecting historical cost figures for such a wide variety of output devices, then applying mathematical formulas to the data, is a daunting task - it can take years to build a good TCO tool.

I've seen the biggest and the 'best' tools available; each time I've walked away thinking,

"Am I the only person who sees how complex and burdensome these things are?"

In the past six months, I have heard folks express frustration over TCO tools -"...too complex, time-consuming and unreliable..." No, I am not the only one feeling TCO tools are losing relevance.

I see three reasons for this:

  1. TCO Tools are Wrong
  2. TCO Tools are designed for Us, Not Them
  3. TCO Tools focus on cost

The Tools are Wrong -

There once was a tool designed and utilized by the largest printer manufacturer in the world. Because the company had been around forever, it had a detailed and in-depth data set of real costs. The database was huge; including figures on just about every printer or copier in the market. It was an experience scrolling through the reams of data - impressive.

The tool was an Excel workbook, which required 3 days of training to understand and prove more effective if used daily and paid for your specialist.

One day, I was putting together a TCO report for a prospective 50 devices. The fleet contained multiple printer and copier manufacturers.

The Tool was awesome.

 I was able to find every device and all related cost components - this was going to be great.

I had high hopes.

Determining TCO for single-function printers was a snap and accurate. But when I was establishing cost figures for copiers, I ran into a peculiar issue; all the costs of supporting a copier were rolled into the TCO - rollers, springs, scanning units, ADFs, paper-tray elements, toner, fuser oil, and so on. The information was detailed, correct, and to the copier user, irrelevant.

The majority of copier customers do not recognize ANY of these costs. Clients with an “all-inclusive” service agreement, never see a charge for rollers or fuser oil - these are covered under the service agreement.

This was a major flaw. If I were to present this figure to a client as their total cost of ownership for copiers, he would have laughed me out the door.

In a second and more familiar scenario, I once presented what I believed to be a solid projection of another prospect TCO. I utilized a tool, found every device in question, applied the known data points, and calculated a monthly cost. When first queried, the prospect had no idea how much he was paying for toner and service, but unbeknownst to me, he rustled up some invoices before my presentation.

My figures were grossly exaggerated when compared to his actual cost.  Has this ever happened to you?

I know, I know your TCO tool is easy to use and always accurate, so I must be referring to everyone else's TCO tool, not yours.

Designed for Us, Not Them -

As a practice manager, I've utilized TCO tools to tell me how much MY cost would be if I were to include an “off” brand device under my MpS engagement.

In this case, the TCO tool worked well.

And that’s my point, these tools are designed from the viewpoint of a provider, not the client.

When we suggest to a prospect, how much he's paying, it is us telling them.  Sure, they might agree with your methodology and even your derived cost figures.  But the days of clients believing any sales statement, unchallenged, are waning.  Fewer prospects are comfortable being told what they do not know.

Today, a business worth its salt, can easily determine how much they've spent on toner and paper and services calls - entry-level accounting systems track and report this information with the click of a mouse.

Here's the real dirt - most of the designers, creators, and providers of TCO tools have never sat across a prospect and proposed a sale.  They've never had a customer challenge the numbers and they've never depended on commissions to pay for food or diapers.

Focus on CPI-

We never leave a proposal at the front desk.
We never discuss cost, except in round numbers, over the phone.
We never make price the only factor.

Sales 101, right?

Then why, oh why, do we boil a sale down to cost per image/machine/unit lead with a TCO?

You see that, right?

When you install the DCA,  run the TCO calculating cost per image, and propose a solution that reduces your client' TCO you've accelerated the commoditization of our industry.

Congratulations.

One more thing - It is Too Late

Not only are the tools inaccurate, anti-client, and sales-stunting - everybody is or has a TCO tool in their sales bag.  This has been going on for decades, we say and believe one thing at the beginning of the month and by the 15th, we're all back to selling as many boxes, images, seats, users, and licenses as possible, at a "competitive" price.

It is the way of things.

The train is off the tracks, gravity has taken hold, the bottom is rushing up - margins tumble, OEMs disintegrate, clicks vanish.

Change the way you sell? It just doesn't matter.

What to do -

I've been there, I've watched this shift occur over the years, not just in printing/copying but in technology, entertainment, and the auto industry.  Things change.  Everything dies, baby, that's a fact.

Accept and move forward:

  1. Solidify your existing business - use new, simple tools applicable to other niches
  2. Pivot into new areas - you know this
  3. Get rid of your OEM - don't be afraid, let them wear the albatross, not you

Just because something didn't last forever, doesn't mean it wasn't perfect.

Tuesday, April 26, 2016

Is Managed Print Services Making a Comeback?


April 2016

Back in the day, about four years ago, every OEM, large dealership, consultant, and training house had a managed print services program. Indeed, the big concerns tossed millions of marketing dollars at prospective MPS practices — remember the great Oki motorcycle giveaways and those Ricoh MPS roadshows? How about the Photizo conferences?

Times changed. More importantly, misaligned expectations, shortsighted hiring practices, and lack of ownership commitment killed many practices. The final blow came as OEM after OEM applied shell-game tactics, pitching themselves as services-led, but hamstringing dealers in the form of equipment quotas. How can ANY manufacturer promote a philosophy which endeavors to reduce the number of machines in the field?

So they didn’t. Instead, MPS corporate programs grew like weeds, defining optimized fleets as “machines carrying the same logo” and promising 30 percent savings

Relegated to “supplies and service” management, MPS slid to the background. Especially when the new “shiny object,” Managed Services, took center stage. But a funny thing happened on the way to the NOC — turns out, managing PCs and end-users and selling to IT folks isn’t as easy as it was expected to be. Indeed, quoting, presenting, and closing IT deals is downright difficult — more so than MPS. The selling is different, prospects act differently, and the infrastructure to support service agreements can be daunting. Once again, a great idea gets bogged down in the real world.

So we tried managed services, didn’t like the results, and now are looking at MPS from a different perspective.

“Maybe MPS isn’t so difficult, after all.”

Read the rest, here.

Wednesday, March 9, 2016

Three Alternatives to ‘Clicks’


 It’s been almost a year since I’ve written about copiers here at The Imaging Channel. During that time I’ve been in the field, in the IT realm, watching office print disintegrate from the end user side of things. It isn’t 1999 out there; companies are not buying big, 11x17 copiers as they once did and end users are not printing emails or recipes by the thousands anymore. On the good side, end users don’t hate printers or copiers as much. Unfortunately, that’s because end users hardly, if ever, think about print. To them, toner on paper is approaching irrelevancy.

Can anyone deny that this niche is in the midst of historically turbulent times? We’re witness to the transformation of an industry embedded in the fabric of modern living. Every person in the business world recognizes the copier and printer as foundational tools of the trade. Our industry is all over the world, but that world is changing, transforming daily away from the mundane, away from slow processes and away from paper.

We see the results of this movement in the way our OEMs are fracturing: Xerox is splitting, HP has split, and Lexmark is disintegrating. The Big Three of American office automation are shattering into stars.

This turbulence affects the independent channel as well. Merges, acquisitions and the entry of investment groups tell the tale of a smaller, less-populated landscape. Indeed, as the manufacturers fight for their lives, how can the independent reseller manage? Should you jump into the fray, slapping a “For Sale” sign on the front door? Should you shutter the place and simply get out?

I’ve noticed a peculiar thing:

Read the rest, here.




Click to email me.

Wednesday, December 23, 2015

Greg's " Deep Impacts" of 2015: HP Inc., Epson & Sunset of an Industry



"Greg, what were the biggest events or issues from last year?'
...a seasonal tradition.
This year, like last year, my initial reaction is, "Not much."  Which is soon followed by a wave of angst.

Most of the industry is insane.

OEMs keep releasing new models...which aren't all that new...like it's 1999.  Mobile print, document management, managed print services, automatic toner replenishment, managed services, and that fictitious managed network services are all the 'rage'.  Same as last year.

The consolidation continues as dealer after dealer is gobbled up by yesterday's rival or taken over by a capital investment firm.  Same as last year.

Clients aren't making copies and office print is on the decline.  Same as last year.

But there are golden nuggets in 2015; it wasn't simply the "Year of Tears".


1.  HP Split - Jettisoning print

This was no surprise.

I believe the world of print is heading into HP's wheelhouse - smaller devices, low operating costs, and direct supplies management.

Managed print services is not complicated.  When considering the influences, especially MPS automation, there's no need for a dealer. With today's technological advances in M2M, a national company can provide toner and service more efficiently than a 'local' reseller.

Someday, HP will deliver MpS anywhere in the country - without a local service network.  No need for a middleman.

The split is good for HP, not sure if it's good for the channel.

2.  The Sunset of An Industry

Xerox is in decline and Icahn, the Master of Disaster, buys more and more.  He's going to oust Ursula then slice and dice the Big X - another Kodak moment.

Meanwhile,  Lexmark the wallflower, hikes up her skirt, beguiling suitors with promises of MpS, revenue streams.  Multiples are good, but who's going to ask Lexi to dance?

HP's vision, as mentioned above,  is one of continuous transformation.  As business evolves, and technology removes the mundane components, like print, loud, hot, expensive machines designed to make marks on paper,  lose relevancy.

Consultants still place the OEMs in the upper right and tag big spenders as 'visionary' - whoever has the largest marketing budget or the nicest rooms in town, gets the best reviews and accolades.

Elsewhere, offshore concerns are marching to the 'print/copy is relevant' drum, churning out devices like crazy.

All points Terminus.  Like Childhood's End, one day, the memory of a once great paper-making machine will be remembered in song, not substance.

3. Epson: Shining Star, for you to See

Yes, I mocked the hell out of the 'bags of ink'.  But I poke fun at those who attract. You should consider Epson for the following reasons:

  1. De-emphasize print - I know it hurts, but the print is not all that important, and the walk-up copy is dead(except for SLED) in the end, print is simple because fewer people print.  Why fight the trend?  You cannot win. Epson takes the complexity out of printing with this device  Just sell it.
  2. "Close and forget" mentality - Imagine a device that requires one or two touches a year and one toner delivery every three years.  Quick, do the math.  Get a good chunk of margin up front, put the device on MpS, and forget about it.
  3. No technicians, no toner delivery, just monthly billing - That's all.
About this time last year, my advice to independents was to jump on the reduce-print-servers bandwagon.  I told a bunch of dealers to get with a company called PrinterLogic - they didn't.  Today, Printerlogic is banging big deals all over the world.

You could have been part of that movement.  You could have been telling your clients how to reduce the cost of print by decreasing the number of print servers.  You could have elevated the MpS discussion above and beyond toner and service calls. You could have sold a bunch of stuff, too.

But you didn't and now you've lost a bunch of accounts.

Boo, f'n, who.  If you're not retiring or selling out, get on the ink-bag train. Call Epson, now, but it might be too late.

10 Years Out - 

What is the future of print, in the year 2025?  No business print.  Little in education, more in government, and healthcare will be paperless.

The Internet of things will be the Internet of everything - plants will talk with light bulbs which will communicate with coffee tables, the paint on your walls, and your inhaled nano's.  Everything, everyone will be connected, all the time.

Information will finally move at the speed of thought.

How about in the year 2020?  Just like the computer dealers of the 1980s, copier dealers will fade into history. Few copier dealers will remain.


Eric Church - Mr. Misunderstood








Click to email me.

Saturday, December 5, 2015

Why I Think Franklin Planners Will 'Save Print'



Yup, that's right.

Back in the day, every single salesperson worth his or her quota carried a Franklin planner. Heck, I think HP, IBM, and Canon gave every rep a planner and the "Seven Habits..." in lieu of a PC and printer.

Instead of checking smartphones and pecking the qwerty, we'd unzip and unfold our cool, custom binders, jot down notes, check off tasks, and review calendars.  And by 'jot' I mean, write down...with a pen or pencil...on paper even.
"...sometimes, reps would copy entire months, off the glass, and submit these "reports" to management..."
Scheduling the next appointment was in real-time, face to face, and "...if it didn't make it in my Franklin, it didn't exist..."

Business cards were stuffed in plastic sleeves for easy access and we wrote down phone numbers.

No.  Really...we did.

At the end of the day or week, one might review the past and plan future action items or follow-up tasks.  Again, we wrote on paper.  More advanced users would apply sticky notes, and custom forms. (show-offs)

Leadership loved these things.

Old-school sales managers would surprise audit your Franklin, checking for scheduled meetings over the next couple of weeks - funnel review included handing your planner over to your manager.

Sometimes...and get this...sometimes, reps would copy entire months, off the glass, and submit these "reports" to management.  Penny a click, penny a click...

So here's my plan.

If every single HP, Lexmark, Xerox, Canon, Ricoh, Epson, Samsung, Muratec, or Memjet, sales rep indeed, if every sales, branch, or district manager, each VP, AVP, and C-Suite employee in every manufacturer and dealer ordered a Franklin planner today, the industry would lead by example.  The industry would save itself.

For this to work,  The 'Planner' must be the required tool for funnel reviews and account planning. Follow me here...if the industry is serious about saving itself by repeating the same mistakes over and over, it should drink its own champagne and regress back to paper.

Move off Outlook, turn off the carphones.  Get back to alphanumeric pagers, pink phone message pads, and overhead transparencies.

Fewer screens, more carbon paper.


Worried about productivity? Hear meetings without beeps, whistles, and tweeting sounds.  No more heads buried in a keyboard checking Facebook during your copier technology roadmap presentation.

Nirvana...truly.

Go full tilt.  Stop "selling the cloud" and referring to yourself as a technology company - everybody knows you're just trying to make your MFDs relevant.

Do you want relevance?  Move your entire ordering process back to paper.

CRM? Yeah, it's a 1-30 tickler file.  Slide deck?  Sure, it is a deck of real slides.

If the industry wants to return to the hey-days of 1986, I say, put your value prop where your toner bottle is and get rid of your digital technology.

I dare you.  I double-dog, dare you.  I can't wait to see the direct reps sporting pleather binders and a return of the receptionist!

Require your professional salespeople to scan their Franklin at 7:00 AM and again at 5:30PM.  Penny a click, penny a click...

While you are at it, bring back the original QWERTY and put the receptionist to work, typing up proposals.  And yes, make 20 copies for every meeting.  Penny a click, penny a click...

"Receptionist Wanted:  Must type 120 words per minute and be versed in grammar."

Gosh, the possibilities are endless...

Satire -

We all know nobody in the imaging industry is going to lead into the past by giving up all their paper-reducing technology.

I guess the big question is, how can they expect their clients to do so?



Monday, November 2, 2015

Shades of Greg: 2015 "Top100 Summit" & The Death of Managed print Services



"Live a life less ordinary
Live a life extraordinary with me
Live a life less sedentary
Live a life evolutionary with me..."

These thoughts are my personal critique of an industry, not an individual.

Weeks ago, over one hundred leading MpS providers congealed in Park City, Utah to discuss the future of MpS.  It was a great educational and entertaining event - recommended.

This event was one of the best I've attended in years - only the MWAi show from last year, stands above.  West put together a great agenda and was able to recruit a diverse set of industry luminaries.

Here's a quick list of observations from The Top 100 - "MpS is Changing" conference:
  • The venue: Superb.
  • Event organization: Stellar.
  • Promotion: Unparalleled.
  • Presenters: Both gargantuan and irrelevant.
  • Content: Both significant and forgettable.
  • Off-line conversations: The best in over a decade.
For a detailed tracking of the event, talks, and feedback, see Ken's, Art's, West's, and Andy's most accurate reports.

The video, recorded, edited, and presented on-site, nearly live, is one of the best promotional pieces in the niche.  It was organic and fun. See it here.

Enough of us patting each other on the back, like we’re all buds. Here's a two word summary of the show:

"Points Missed."  

It has been said our niche moves at the speed of an HP Series II - I don't agree with that 100% of the time, but after this conference, I'm having second thoughts.

I've stewed on this for what seems years - why do so many still believe in the old models?  Why don't they see what others see?

In a juxtaposition with the best content I've witnessed,  the audience comments were befuddling.  I sat there, shaking my head, not at the presenters(mostly) but frustrated over the 1970 mentality of the audience. Still!

Here it is.  A list of call-outs from my perspective:

"Automatic Toner Fulfillment": 2007 called...


"If you sell hammers, everything looks like a nail" so, if you sell re-man toner, all the world is an empty printer, right?

ARRRG.

Getting toner to the right desk at the right time is something we've cut our teeth on, back in 2007. Staples delivers more toner to more desks, on time, "automatically" than anybody else and they use people. Automation for automation's sake is not visionary.

The fact that we are looking at ATF as a new advantage, in 2015, is trite - Clients expect every MpS program can 'get toner to the user' as a mundane function.

There is no such thing as "MNS": Really. 


This irks me on a personal basis.  Nobody in real IT refers to anything as managed network services; it is simply managed services. Whenever we say "MNS", we look like wanna-be, IT knuckleheads. If you're IT contacts don't flinch or roll their eyes every time you say "MNS" they are being polite.

Stop it.

Epson Bags of Ink: Not disruption, turbulence.


This is the BIG miss of the show.

When the Epson dude referred to his ink bags as "disruptive", I think most in the room assumed it was we doing the disrupting.

Immediately, calls of, "how can I make money the old fashion way, when I sell the machine and lifetime ink all upfront?"

The answer is, "you can't make money the old-fashioned way..."

But here's the miss: we won't be using ink-bags to disrupt, this disrupts Managed print Services.

It's the other way around: bags-o-ink AND "Instant Ink"(DOTC, 2011) will move the channel closer to irrelevancy.  Not because wet-toner is better than dry-toner - the iceberg here is "Lifetime Supply".  Buy a printer and never purchase toner or ink again.  All the costs, revenue, and profit are upfront.  An offering, so simple a monkey could sell it.

The 'lifetime' model will remove MpS from the lexicon because there is no need for a relationship.

Those MPS consultants and OEM programs that stress toner as "the most important component" of MpS have led us down the primrose path.

This one issue, redefined as "MpS" is slipping from the dealer channel into the hands of surviving mother-ships.

"Toner" is not a relationship and the biggest reason OEMs say they need an independent dealer channel is to maintain the relationship.  Well. The relationship is getting thinner every month.

Think about it, the 'lifetime ink' business model eliminates:

  • Meter reads  - no billing
  • Monthly billings - see above
  • Deliveries - UPS
  • Phone orders - machines phone home
  • Service calls - these things don't break
  • Quarterly reviews - why?
  • Contracts
  • Independent Dealers
  • Etc.
If I were getting into managed print services today, I would become an Epson reseller and push those guys to start releasing model after model, ASAP, before HP kicks their super-duper, closed loop MpS machine into gear.

I mentioned this during the Q&A, and nobody understood what I was saying.

...chunks...blown...

points...missed...

Watch Epson.  Watch HP MPS.

In The End: It's Not Me, It's You

I've seen great things in our niche.  I've seen companies make the leap, shun the old ways, and thrive.

I've also seen organizations espouse the future, make cosmetic changes and fail - the road back to 1991 is littered with used-up MPS Directors.  Settling into the old ways of selling copiers, hiring sales managers from yesterday's enterprise, 'trapping customers', paying salespeople a pittance yet expecting them to be professionals, and forcing equipment quotas on their customers - is the easy thing to do.

These types fade away or get swallowed by a bigger dealer.

I've been ringing the bell for years - "MPS is the gateway to something bigger than toner and copiers...".  I evangelized the new ways only to see big equipment manufacturers hijack and kill innovation, searching for more shelf space and stickier schemes.

It is the way of things.

But it doesn't need to be your way.  Many have made the shift, pivoting off the copier and into fertile markets.  It isn't easy to break free the ordinary ways, but it's got to be done.

Conferences that break the mold, separate the future from the past are few and far between - this Top 100 is one of the less ordinary get-togethers.  If you were there, you are one of the less ordinary people and nowadays, the Life Less Ordinary is the life evolutionary...

Let's go.









Click to email me.

Thursday, October 8, 2015

The End Of Managed Print Services

"Chew, if only you could see what I've seen with your eyes!..."

From coast to coast,  I've seen the promise of MpS scattered to the four winds as companies reject the outsource model, bring MpS in house only to realize they don't want anything to do with supporting print. Ironic, but what do they do?

Go back to doing nothing.

The days before MpS...

It was different back then - copiers sold for $15,000.00.  Color images were as much as 18 cents each and users generated 2,500 copies a week. (or was it 5,000?)

Copiers inhabited every floor and printers popped up everywhere overnight.

"Purchasing" or "Facilities" generated RFPs, negotiated for the cheapest CPI, signed leases, and dropped the entire project over to IT and the receiving department.

IT would complain to themselves, struggle with a copier technician connecting this huge, unknown machine - possibly integrating LDAP or creating user folders on a shared server or the unit's hard drive - all the while lamenting the difference between these clunkers and all the printers and scanner that easily hung off the network.

This entire process was unmanaged and costly - very costly.

Today, as old-fashioned copiers die off, relegated to government or educational accounts, A4 prices fall while generating fewer images, the real cost of print is approaching, but never reaching, zero. (See Limits)

Soon, instead of running internal assessments, generating an RFI, then an RFP, evaluating suitors, negotiating price, running lease and contracts through legal, signing a five-year lease/service agreement, scheduling delivery/removal, connecting to the network, installing ATF software, conducting end-user training and experiencing a 90-day spike in copier related help desk traffic, customers simply order a printer online, for under $2,500.00 including lifetime ink supply.

Done.
  • No copier demonstration.  
  • No comparing OEM to drill and fill toner.  
  • No back-end points on a 60-month lease.  
  • No stair climbers.
The days of $25,000.00 Edgelines and 5250i's are gone. Gone like a freight train and terminus is right back where we started - a sku, a price, and a delivery date.

Now, more than ever, fewer employees require a printer and if they do, devices are so cheap, there's no need to invest time into developing an RFP.  The decision process takes no more effort than a few mouse clicks.  As the cost of print shrinks and blends into operational overhead, the primary reason for MpS, cost reduction, vanishes.

So what do we do?

Continue and keep going.  Leave MpS, copiers, and ATF in the rearview mirror - someone will always want a copier or a printer.  Consider plumbing as a service, HVAC as a service, heck, think about interior design as a service - the Universe is calling.

Like the copier before it, MpS revenue will approach but never reach, zero...Remember, right this very second, somebody on the planet is making and selling buggy whips.




Click to email me.

Wednesday, May 27, 2015

The Missed Opportunities in Managed Print Services


Managed Print Services (MPS), or the act of supplying and servicing printing devices, originated before 2007. MPS engagements promise supplies and/or service delivery, billed by usage.

For example, for every page printed, a provider will charge as little as 0.0120 for each. Invoicing is periodic and covers supplies along with any service calls required to maintain the devices under contract. At the base level, when an end user requires toner or a service call, the provider sends supplies or dispatches a technician with the goal of meeting defined Service Level Agreements (SLAs).

The promise of MPS was the continuous management of an unmanaged resource – which would ultimately reduce costs. Some programs promised as much as a 30% reduction in printing costs, but for many MPS clients, these costs were never realized.

From banking to healthcare, every industry has explored the many facets of managed print services and experienced false promises.

There are three basic missed MPS opportunities:
  1. Device reduction and fleet optimization, resulting in lower costs
  2. Support for paper-to-digital workflow transformation
  3. Enhanced customer relationships
Device reduction and fleet optimization

For decades, printers have been purchased and installed ad-hoc. It was assumed that every new employee required a PC and printer to fulfill their assigned duties, so the number of printing devices grew exponentially. The transmission of information shifted from paper to screen, but the production of printers and copiers did not slow.

Overcapacity in print environments was institutional. For example, consider all the copiers capable of reproducing tabloid-sized (11” x 17”) documents. These machines must be physically large enough to support the paper size; rollers, fusers, glass, output trays, and the like. Yet, when analyzed, less than 3% of ALL business output is in the tabloid format, but nearly 90% of copiers were built to support the larger media size.

Today, companies have more print devices than they need, which has generated a pool of underutilized assets and avoidable costs. Though net new device installations are decreasing, a significant increase in operational productivity around the print is still nebulous.

Support for paper-to-digital workflow transformation

As the idea of MPS grew and more assessments were performed, companies started examining the reasons employees print in the first place. (The least expensive image is the one that is never printed.) Additionally, as tablets and smartphones invaded the corporate space, information began to flow from screen to screen more often and businesses naturally started printing less.

For MPS providers, this presents quite a quandary: promoting a reduction in print (one of the marketing pillars of MPS) means shrinking revenues. Presented with the choice of either moving into digital workflow solutions or continuing the old ways of contractual service and supplies management, most providers chose the latter. Regardless, organizations are organically discovering ways to move and present the information faster than the speed of paper: without (and some might say in spite of) printer and copier manufacturers’ MPS programs.

Enhanced customer relationships

Many organizations feel they can better manage cost reduction in-house, without an outside vendor. Aligning internally-managed MPS goals with an overarching organizational vision is easier accomplished without conflicting intent. A provider usually is serving an equipment quota whereas IT departments serve end users.

The missed opportunity for most MPS providers is the chance to become a technology partner. Because printers and the management of output assets fall within the IT realm (an area unfamiliar to most MPS providers) the chance to build credibility with IT in addition to procurement was inherent to the assessment process. Unfortunately, managing to status quo became the norm as breakout opportunities for deeper relationships slipped away.

Today, organizations might be implementing their third or fourth MPS engagement. But what have we learned?

  • Who’s responsible for measuring cost reductions?
  • How are results measured?
  • How do you manage a new MPS program?
  • Do you mix copiers and printers into the SLA?
  • What are the results? Have costs been decreased and goals met?

Here are some basic recommendations:

  • Treat output devices as endpoints.
  • Define and implement clear assessment protocols
  • Initiate asset tags and an asset management program
  • Design refresh strategies similar to PC/laptop
  • Define output goals (for example, paper reduction, enhanced patient experience, etc.) that are supported by executive management

There are around 30 relevant points to consider when looking to reduce the costs associated with moving information within and outside your organization – and the cost of toner is just one. The five recommendations above represent the beginning of a Print Policy.

Stay tuned for my next post, where I’ll share more on how to design a realistic and sustainable Print Policy.





Click to email me.

Wednesday, May 13, 2015

HIMSS 2015 and Print(?)


HIMSS is a national, yearly show promoting technology in healthcare put on by the Healthcare Information and Management Systems Society. One can find providers for everything from hospital beds to billing software; from business intelligence to prescription printing.

When I first heard that my new company was attending the HIMSS conference in Chicago, even though I wasn’t even officially yet a member of the team, I elbowed my way into the fold. It was to be the company’s first appearance, which is both odd and timely. You see, we specialize in healthcare and have built solid book of business and stellar reputation in the niche, so it seemed a natural occurrence.

This year, the show hosted thousands of exhibitors and many thousands of attendees – at times it seemed every bus, taxi and hotel in Chicago was inhabited with HIMSS people. The locals were at a loss to explain the sudden spike in population. It gave me great pleasure to explain the show over deep-dish and beer — how every healthcare technology provider in the realm, from software to beds and nursing stations was planting a stake in the ground.

I expected HIMSS to deliver more than any of the shows I typically attend — which it did. If I combine the shows I’ve attended over the past 36 months, HIMSS blows them all away. In scope, in depth and scale of solutions, the event is a tidal wave of technology goodness.

The biggest draws were the software providers, yet a small contingent of managed print services providers managed to land a spot or two.

I knew PrinterLogic was attending and figured the OEMs would be there plying their solutions, but didn’t expect to see any more of the usual suspects. This expectation was proven correct with one surprising exception: FlexPrint.

Who was at HIMSS:

Xerox, Ricoh, Konica Minolta, Lexmark, Canon, Samsung and HP were displaying workflow, scanning, and mobile print. Only Lexmark placed “MPS” on their marquee, but even they had to track down the MPS person.

Konica Minolta has a nifty, Troy-like prescription print solution. Samsung had copiers, scanning, and with the help of Ringdale, follow-me print.

Biggest impressions:

IBM

It’s no wonder Big Blue commands attention. The booth was always filled and comprised of multiple solutions — not a printer in sight. The future is all about intelligence and healthcare presents an almost insurmountable amount of raw data. Churning through streams of live metrics and discerning a plan of action is front and center of IBM’s strategy.

Imaging OEMs

Lexmark, Xerox, HP, and Ricoh have sizable portfolios of healthcare solutions. Primarily supported by their direct teams, each is betting heavily on healthcare as a growth area.

FlexPrint

I was surprised to hear that FlexPrint was exhibiting – a familiar entity in a sea of strangeness. The ladies of the booth were amicable, posing for pictures and everything, although they saw me as a competitor.

They were there representing the copier niche as a national provider of managed print services. Commendable.

PrinterLogic

Over the past 12 months, I have shared all I know about this company. I’ve banged the drum and tried to explain to copier dealers the overwhelming significance of this specific offering within an advanced MpS practice. No takers. It is my contention that this sophisticated and elegant solution neutralizes one of the most frustrating managerial issues IT departments face. My opinion isn’t based on a training session or marketing material – paying clients, more than one, have expressed this to me. Enough said. If you’re interested, googlitize PrinterLogic.

What can we learn - three things:

1. In healthcare, print isn’t the most crucial issue, but it is important. For most, finding ways to eliminate inefficient paper-based processes is primary.

2. Our OEMs are small players in this ecosystem.

3. There is little room for an indirect channel. The expertise required is deeper than equipment surveys and toner delivery. Basic MPS engagements in healthcare are living on borrowed time.

Personal Observations:

When I think about MPS practices and copier dealers selling into the healthcare niche, I am concerned. For all the training and customized solutions the OEMs bring to the channel, they seem to barely simply scratch the surface – the print environment is more that simply print servers and cues. There is a world of CITRIX print

Print is a topic of discussion - it was odd, most of our OEMs were talking about digital workflow while the rest of the vendors were talking follow-me print. I spoke with more than a few attendees about follow-me/PIN/cloud/mobile print solutions. Other than access to the network, the biggest concern I heard was errant print jobs remaining, unclaimed, in the output tray. They were shocked to hear this solution has been around since the early 2000s.

Without ringing the doom and gloom bell, again, I’ve seen a slice of the healthcare universe the indirect channel doesn’t know about. I was completely overwhelmed by the relatively insignificant position our OEMs hold – they aren’t the “big boys” in this field.

The opportunity is huge, but the commitment is bigger – three days of technical training and a day of sales classes will not prepare you for the multi-faceted, extremely dynamic nature in healthcare.

My recommendation is to secure as many contracts as possible with clinics, hospitals and networks providing toner and service only. Don’t try to play in the software arena – the existing providers are seasoned, clients savvy and you’ll find yourself competing with your OEM. Get in there and grab the clicks for as long as you can.

Original post, here.



Sunday, March 22, 2015

Building an Managed print Services Practice: LA to Oconomowoc #MPS #copiers


By David Cameron; CEO, Cameron Consulting Group, March 27th, 2012

Greg Walters is a well-known blogger, rebel, truth-seeker, and now a consultant in the managed services field for print and IT.

This article focuses on his leadership and—at times—exasperating experiences in building an MPS practice inside a large West Coast VAR. Adding managed print services (MPS) was an uneasy fit that didn’t demonstrate its value until after Walters took over. As the MPS practice grew more than $1 million, the plan shifted and the practice was folded into the much larger managed services group to leverage common processes and resources. It is an open question whether the MPS practice will retain its edgy personality and strong growth rate as it goes mainstream as part of the VAR services portfolio.

Greg Walters took over the immature managed print services practice

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193