They were celebrating something...it was unclear and it was late.
Young Turks are all full of passion, possibilities, and a zest for "the new way of everything". Kids of the internet, comfortable in that soft pool of warm ignorance - seven or eight, twenty-somethings out drinking; nowhere to go but up.
You remember those times, don't you? Think "The Breakfast Club" grows into "St. Elmo's Fire" on the way to "The Big Chill". I was smack-dab in the middle of Elmo's Fire expecting Rob to start blaring away on the Sax.
In some capacity, a few of these folks are builders of websites and experts in the way of SEO. They know all there is to know about, well, everything online - branding, selling, travel, food, publishing, online life, whiskey, tinder, and the ways of the world.
As I travel the back roads of internet marketing, recording experiences shared by copier dealers, MPS providers and the like, many things become clear:
What are "SEO Experts" -
Content is the art, SEO is relevant until the algorithm is changed. The mystery of getting to the top of google results is just that - a mystery. Sure, everybody has a plan and can show you how to get to the top, but is there an ROI?
There are more flim-flam artists in internet marketing than there are toner-pirates in our realm -
Business owners don't know the first thing about web-marketing because we spend our time working OEM rebate, warranty programs and employee issues. Sometimes you sell.
Either way, getting to know what you need to know about your web-presence is a full time job and trusting those who have the answers is daunting.
All of our websites suck -
Visually, most of the websites LOOK fine - indeed, some are downright attractive. But beyond the pretty wrappers, a lot of websites are glorified product brochures with hollow content.
Your web-presence should not be a glorified yellow pages advertisement or deep dive, company resume.
Those are pretty broad observations, so let me boil it down to the latest affront.
I found this in my twit-stream, "Managed Print Services" - see the two screen-caps - the SM expert floods the stream with pictures of ...well.. alluring women. I know a thing or two about utilizing this imagery, beyond that, the link reveals a most egregious example of click-bait and revolting content.
I don't claim to be a perfect writer, speller or grammar-ist, I know I've forgotten a comma or two and misspelled plenty, but never have I written such drivel - nor have I read a narrative so void.
Submitted for your review, the tip of the iceberg - incoherent content:
"Many organizations are coming up today.
Many of them are facing problems when it comes to production of many paper copies. The machines are quite expensive, it is also expensive to have a technical team for the services. Many managers are hence opting to outsource the MPS services. You would save a lot of money if engaged with the right services providers. If you would like a professional team, you need to have the contacts of name redacted to protect the innocent. There are things that you need to consider getting the right service providers since many people have joined the industry, and most of them are providing poor overhaul..."
"Poor Overhaul"? What in God's, green, Earth is THAT?
This type of content is more prevalent than you think - don't let your social media/website/marketing company do this to you.
Better yet, call us - I've put together a group of experts, Bright Stars, of internet marketing/sales and transformation and we provide a total solution portfolio of services:
WebCasts
Reputation Management
Website Monitoring and Security
PodCasts
Video
Salesforce and engagement management
...and much, much more...
The sad thing is, somebody, somewhere is paying for this content.
