If you remember back to the '60's - riots, Viet Nam, Presidential and political assassinations, hippies at Woodstock, the Beatles, Stones, the Peace Movement, and a vaguely remembered issue called the "The Generation Gap".
This Gap referred to the difference between younger generations and their elders. Back then, teenagers regarded their parents' established social norms as outdated and restrictive - many rebelled:
- They burned draft cards.
- They marched in the street.
- They took up new social and political issues.
- They expressed themselves through free sex, lots of drugs, and rock and roll.
- They didn't trust anyone over 40.
- And they promised to never, ever end up like their parents.
At Transform 2013, I attended Terrie Campbell's presentation, "GenY's Idiosyncrasies - Can your Business Survive Them?" She has an acute understanding of the inner workings of the different generations within the business environment.
Here is your rendering of the Baby Boomer demographic:
