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Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Wednesday, January 18, 2023

Exploring the Potential of GPT: How it Can Improve Efficiency and Productivity in the Workplace



GPT, or Generative Pre-training Transformer, is a powerful language model that can understand and respond to natural language inputs. This technology has the ability to access vast databases and provide answers to questions based on millions of previous iterations and inquiries. However, one of the big concerns surrounding GPT is its potential to take away jobs and automate certain tasks.

In this article, we will explore the potential implications of GPT on the job market and how it can be utilized in a business setting. We will also take a look at how GPT can be used to generate an 800-word blog post in the style of Stephen King, create an SEO title and tweet, introduce a LinkedIn post, provide a five-point summary paragraph, and develop a two-day course outline.

Tuesday, January 17, 2023

ChatGTP Rewrites a Original Post in the Voice of S King - Alpha or Omega? Yes.


The march toward oblivion continues AI and writing.  

Is it the Alpha or Omega? Yes.


The debate is just starting the result is inevitable.  Like the Luddites, haters of Gutenberg, chalk and slate tablets, calculators, spellcheck, wordprocessing templates, mail merge, answering machines, and 'talkies', to quote a great movie, "It just doesn't matter."

From Picese to Aquarius - Inevitable.

I took a very nice post on LinkedIn about a blue-ish typewriter and sent it through that Great Machine asking for a rewrite in the voice of Stephen King.

Friday, December 23, 2022

#ChatGPT and the Albatross



So...this happened. 

I decided to test the #ChatAI thing-a-bob.

I said, "Tell me about the #albatross signifying doom and gloom."

Friday, September 26, 2014

As it Turns Out RELEVANT Content is King.


Relevance - 

Peggy Winton, CMO over @AIIM, reposted an article on LinkedIN about the benefits and pitfalls of content. Read the article, here. The essence of the piece is good content is better than bad content and bad content may hurt your reputation.

Earth shattering, isn't it?

It doesn't take a Marketing Degree agree or disagree with the author who presents good insight

From the article, "Being barraged with irrelevant content, misleading titles and promotion actually damages the brand." this is, and ALWAYS has been true, from late-night infomercials to toilet paper adverts.

Another great quote applicable in the copier/imaging industry, "A strategy based primarily on vendor generated content negatively impacts conversion because buyers consider that information biased and untrustworthy."

This includes content(sponsored) in free magazines, white papers and especially from the analyst community - it is all bought and paid for.
We've been saying this for years, the top-down, 'build it and they will buy' mentality propagated by OEMs and supported through hardware quota's was once old-fashioned.   
Today, its dangerous to the channel.
The phrase "Content is King" assumes 'relevant' or 'pure' is in there somewhere, as in "Pure Content is King". Which leads to the next level, "How pure can your content be, if you outsource its generation?"

In the turbulent world of content marketing and marketing content, Purity is difficult to muster.  The foundational question is,  "How can your content be relevant if you and what your offering is irrelevant?" Like it or not, the act of printing and copying is not that important and if you've built your business on the reliability and relevancy of office printing and copying, you could be in dire straits.

But I don't believe you are irrelevant, yet.  I believe you have happy customers with great stories.  I believe you ARE transforming into a leaner and more intelligent organization.

You just need to get your clients' stories out into the open.

Click to email me. 

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193