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Saturday, May 10, 2008

Opinions, Everybody's Got One

"...Xerox has shifted from selling copiers..."

I ran across this little Opinion from the L.A. Times - Here is an excerpt:

Conservation leads to innovation

By Gary Gardner, May 9, 2008

"A green industrial revolution?

...Does it matter if some staples..."(as in bread, milk, etc. not staples that hold pages together) "...run out...will the same ingenuity that produced oil refining in the late 19th century and the "green revolution" in the late 20th century save us again in the future?...

...Consider the idea of businesses offering services instead of goods in today's economy. Xerox has shifted from selling copiers (goods) to leasing them (a service), which gives the company, as perpetual owner of the leased machines, a strong incentive to manufacture them to be refurbishable. This greatly extends the life of materials and reduces waste..."

Well, if you read the above statement, what do you think?

When did Xerox stop manufacturing copiers?

When did leasing equipment (ANY equipment) become an act of “conservation”?

And didn’t Xerox sell off its leasing interest years ago? Xerox is not a “…perpetual owner of the leased machines…”. The leasing company owns the machines. This is the most basic, simplistic concept of leasing.

Also, these plastic, over-heated machines, which are designed with built-in serviceability, have an expected life of around 36 months with new machines hitting the market almost every 3-6 months.

The author's belief that copier companies have a "strong incentive to manufacture them to be refurbishable..." is naive and misguided. And unfortunately, naivety is a characteristic of the Greenie ilk.

Xerox/Ricoh/Canon/Toshiba/Konica/Sharp or NOT interested in being a "...perpetual owner of the leased machines..." they are interested in creating perpetual customers of new machines not used or referbed machines. And why would anyone be interested in “perpetual customers” ? The answer, of course, is to make more money and to increase profits – not save the world.

- Reducing costs can increase profit – again, a simple and basic micro-economic concept.

1. Managed Print Service programs reduce costs.

2. Lower energy consumption or machines that consume more intelligently reduce costs.

3. Printing on both sides of the paper reduces costs.

4. Reducing the redundancy of equipment (i.e. fax machine next to a laser printer, next to a connected copier) reduces costs.

These four issues reduce costs and impact the environment in a positive way. These four issues are customer driven and implemented to increase revenues, reduce costs and increase profits - CAPITALISM.

The Green movement is losing it's issue to it's arch nemesis - Capitalism.

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Friday, May 9, 2008

End Users, Clients - Technology Challenges

The weakest links in any system are the people. It's Friday, I saw this, and couldn't resist -

The best is the gentleman who gets toner blown all over him and then takes the monitor over to the copier to make a copy of his screen!


Enjoy - Click


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Tuesday, May 6, 2008

Edgeline...and the BreadCrumbs...

A seemly trivial function "wows" the end users. AutoNav.

How many times have we walked past a copier that has been "tagged", a sheet of paper taped to it with the "Broken AGAIN!" message written on it?

Or, how often have we gone to the connected copier "de jour" to pick up a print job, and find not a stapled, 43 page Powerpoint presentation but the "blinking wrench of Death" on the control panel?(I know I shouldn't revel in the misfortunes of others but, HA!)

Or, who in the office becomes the "Chosen One" to Clear Jams"?

Or, how many support calls come into our IT Help desk from the folks in HR who can not print out next weeks company picnic agenda because the Toshiba/Canon/Xerox/Ricoh/Konica/Sharp is jammed?(first level support cost is about 20 bucks per call, additional if IT staff is dispatched to HR)

Well, HP saw this too often. So the scientist(I call them "Propeller Heads", and it is a complement) noticed that most, not all, errors at the copier or driven by mis-feeds coupled with the end users' perception that "they can not fix it" - the end user walks away!

That's right, the end user WALKS AWAY. Want to learn more? Click Here.

Enter Hansel and Gretel and the Bread Crumbs

Never mind that the Edgeline utilizes a new, 4 billion dollar in inkjet technology, or that it is built like a tank, or sets up and connects as easily as the HP LaserJet II, or that the 10 inch diagonal, color VGA control panel shows video of somebody clearing the exact jam the machine is currently experiencing - nope, users love to be lead around the machine by a series of yellowish LEDs!

It's like a mini-field trip.

Small LEDs placed all over the unit light up in sequence leading the end user directly to the source of the problem. And with Edgeline, the paper is usually in the finisher or stuck between the engine and finisher. Once the objectionable sheet is removed(or more) the system walks the user out the same way. And the the Edgeline recovers completing the original job.

As impressive as this is during the product demonstration(as is everything covered during the demo) the lasting and most significant features are the ones remembered and experienced 30, 60 days or 36 months after install.

Salute the Propeller Heads...and Gretel...

PS - this must work, the feature is on the newest color systems, the CM6030/40 - by the way, if you see the "M" in the model number, it denotes the common user interface for the control panel - CM4730, CM8060, CM6040.



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Greg Walters, Incorporated
greg@grwalters.com
262.370.4193