MPSA Announces Nominations Open for Board of Directors, Executive Committee

CHARLOTTE, NC -

The Managed Print Services Association (MPSA) announced the opening of nominations for its 2015 elections. Nominations for executive committee positions and Board of Directors positions will be open from Jan. 22-Feb. 6.

Individual members of the MPSA may nominate themselves or another member to any of the open positions. Nominees must be current members of the MPSA. More information as well as a nomination form is available at http://www.yourmpsa.org/nominations.

The following positions will be open for nominations:

• President
• Vice President
• Secretary
• Treasurer
• Board of Directors

As nominations are received, the MPSA nomination committee will confirm the nominee’s interest in participating, review their qualifications, and present the most qualified candidates to the existing MPSA Board of Directors for approval. The final slate of candidates will be presented on a ballot for election, and voting will be open to MPSA members Feb. 16-23.

The new Executive Committee and Board members will be announced Feb. 26, and inaugurated at a Board of Directors/Executive Committee meeting during the ITEX show in Ft. Lauderdale, March 10-12.

This is an opportunity to help lead the MPSA, an association dedicated to advancing the MPS industry by connecting great ideas and great people, and to inspire leadership within the MPS community.

“I’ve enjoyed every turn, and every obstacle we’ve surmounted and have never worked with a finer group of people,” said current President Greg Walters. “The association and industry are facing yet another inflection point. Help guide this non-profit, all-volunteer organization into the future.”

If you are not currently a member of the MPSA, this is a great time to get involved and help shape the dialog. Join an international group of professionals from every aspect of the imaging industry including major OEMs, renowned service providers and leading technology companies: http://www.yourmpsa.org/join

About the Managed Print Services Association

The Managed Print Services Association (MPSA) is an independent, not-for-profit organization that serves the MPS industry. Its focus is on the development of standards, education and industry guidelines that unite the different segments of the industry that bring value to all those participating. For more information about benefits and memberships, visit www.yourmpsa.org.

MPS AND WORLD DOMINATION - Nathan Dube

In a turbulent world, those most familiar with limitless horizons - far from shore - thrive.

So it is with our niche - the waves of transformation are swelling again and visionaries, the "crazies" are seeing the world through the MPS lens - the MPS of yesterday, when sirens called and Pirates sailed the edge.

Nathan is one such person - a rogue of sorts, in the good way and he comes to us with a tome of international drama, intrigue and managed print services.

MPS is many things if not a metaphor.

The original post is here.  Enjoy...

Monday, January 12, 2015 - Adventures in Office Imaging

Nathan Dube

It has been a long time since I have had any desire or perhaps any reason to write about MPS.  For a long time, I have felt that talking about the subject is beyond the dead horse.

I have always believed there are those who do it right and those who do it wrong. That it is essentially simple. For months now I have not chimed in about this industry or the players within it and for the most part, I had no intentions of doing so.

In light of reflecting on the past year, this has changed.

"I can not ignore the fact that chaos is breaking out across political, military and social dynamics in many of the worlds super powers and smaller countries alike. Terrorist attacks and the horrors of gun related tragedy are commonly found in the headlines of both mainstream and alternative news networks daily content."

The world is burning...

So what does this all have to do with managed print services?

Control and dominance.

As MPS evolves, the enterprise level players push BPO, print volume caps, excessive monitoring and auditing and various other dynamics on end users so that the share holders and CEOs of massive corporations can squeeze every last cent out of a previously ignored element of the companies expenditures.

While this is not always the case nor is it always done with an iron fist, I can not help but to notice how some of these tactics have a very "police state" feel to them. Treating end-users like commodities that can be regulated like products tends to create a tense work environment.

I for one have quoted a few software's that allow end users weekly printing volumes to be capped or limited to monochrome only. When I quote such a product I ask the decision maker how comfortable they will be as the point of contact to the angered and frustrated end users who's jobs have been complicated by their actions. This always tends to prevent a purchase of said software because all the clients who asked for the quote quickly back pedal after this question is asked.

"Treating end-users like commodities that can be regulated like products tends to create a tense work environment."

As an MPS provider who's foundation is built upon high quality re-manufactured toner cartridges, my company's CPC rates are enough to save large accounts thousands of dollars. These elements that create a dictator out of a CEO or VP of IT tend to strike the heart of my clients and so far, none have gone so far as to place these restrictions on their end users but I wonder about the enterprise accounts of some of the OEMs...

It is clear that large corporations are largely in control of various elements of the united states government and that money above all else (including people) is the driving force for these problems. It is the same force that leads the hand of men and women in powerful positions of corporations who would become the gestapo of the printing environment in their company.

Now don't get me wrong, I understand that end users occasional printing of full color photos of their kids birthday to post in their cubicle, coupons, emails, etc. is something that should be brought under some control...

That being said, I personally think a company wide proclamation from the president via email (or other form of communication) to the employee base as a whole where an emphasis on environmental sustainability and financial effect is made known, would be more effective and less likely to cause strife.

Some may think these ideas are extreme and that it is nonsense to assume this is happening on any level of concern what so ever. This is not what I have found...

What I have learned from watching humanity from my perspective as a human being is that once a tendency for a dynamic is enacted in one part of a system, you can expect the same dynamic to appear else-ware. Now, should the motivation of that dynamic be the all mighty dollar, you will most certainly find that dynamic spreading across the system as a whole should the decision maker in charge of said system be primarily concerned with profit over all else.

The managed print industry has been a catalyst for many things, I am under the opinion that it can be used as lens to view the world.

"What I have learned from watching humanity from my perspective as a human being is that once a tendency for a dynamic is enacted in one part of a system, you can expect the same dynamic to appear else-ware." 

From where I sit I will say this, if the elite of both the world and the MPS industry take control of the majority of either...

We are all f!$&ed.

This is why I would implore customers more than ever to do business with small providers as much as possible. Choose the local companies who care more about people than pennies. Support small business even if it must be multiple small businesses to cover your fleet across states or countries. Even if it means some logistical challenges.

At the end of the day if all your saving is money, your not really saving anything. In this respect, I would suggest a revolution in dividing the MPS market across smaller providers rather than consolidating them through larger corporations.

There is enough opportunity for everyone and there needs to be change in the system otherwise it will collapse.

In closing I will repeat my sentiment.

MPS can be used as a lens, what do you see when you look through it?

Click to email me.

Three Tips on Moving From Transactional to Value Add

My niece, Ft. Meyers, FL. Greg Walters, Director.

Moving from transactional to value-add, isn't all that impressive, but it is a start.  Also, for some business models, transactional selling is perfect - think paperclips, pencils and lightbulbs.

"Value Add" is not that much more evolved than "Transactional.  In the beginning, "value-add"  referred to adding services for 'free'.  The theory at the time was that the gross profit in each equipment sale was healthy enough to support the costs involved with adding value.

It starts with you, three things:

Try to forget about price, just for a second
This is difficult, but disconnecting from the price is your first move.

Don't tell your prospect you want to be more of a value add, trusted advisor, partner.  
They've heard it all before, show through action.

Consider moving to a different level of contact
Another challenging aspect, if you've been speaking with a decision maker whose only criteria is price and delivery (the first column), shifting to a different influencer is risky - but necessary.

If you'd like to learn how to move around the spectrum, email me at greg@grwalters.com.

Reflect upon your movement along the spectrum while enjoying some old-skool, sweet jams from Blackstreet, "No Diggity".

Equipment Quota's: This Far. No Further!

"We've made too many compromises already; too many retreats.
They invade our space and we fall back. 
They assimilate entire worlds and we fall back. 
Not again. 
The line must be drawn here! This far, no further!"

Captain Picard's, "White Whale" speech refers to a relentless invading force moving forward, overtaking more and more.  Equipment quotas are like this - they never decrease, they are automatic, ubiquitous, and numerically exponential.

This was the way of the past - mass production distributed costs across a huge number of like identical products supported through mass marketing -

"you can order any color you like, as long as it's black..." Hank Ford.

The machine quota-driven, customer service experience is being recognized as an oxymoron by the very people you're trying to sell:  the prospect.

The End of Device quotas are Near

1. Product will be ordered custom 1:1- the end of commodity devices
2. Production costs will approach zero - 3D manufacturing
3. Time to market will be measured in hours
4. All equipment-based transactions will be direct - a myriad strong channel consisting of, specialized providers will service on an ad-hoc basis.

You can start now.  The biggest battle goes on between your ears and in your heart.  If you search yourself, you know real customer service has nothing to do with your 30 equipment forecast.

"When you sell hammers, everybody is a nail."

The day is coming, some owners have already crossed the Rubicon, refusing to play the OEM quota game. Some manufacturers no longer enforce equipment quotas and more will follow or get left on the wrong side of history.

Our niche will be transformed forever; your customer's world is changing too.  Do you have the eyes to see, or are you a modern-day Ahab?

Click to email me.

Five To Do's for a Successful Year

It is the first week of the year and you're going to hear a lot about business plans, forecasts, funnel management, and quotas.  Thousands of time-saving, productivity enhancing, sales coaching, articles flow through the digital rivers of the internet - nauseating in its volume.

I ask you, how are you, personally, forging ahead in the new year?   Will you be part of another's plan or will you set the agenda?

My advice is simple - nod your head to whatever your manager says, tuck the dogma away, get alone and do the following five things:

1.  Download and print the chart below

The chart was developed to illuminate intent between clients and vendors. It works on a personal basis as well.

2.  Find your personal position on the chart

Trust yourself enough to be completely honest.  There is NO WRONG position. Think about the past year; did you add value beyond delivery and price?

3.  Find your employer's position

Step back and consider your organization's sales over the past 12 months. Did you see lots of devices delivered yet a handful of software implementations?  Are your equipment quota's higher than services?  Do you lead with the latest and greatest or solve real business problems?  Do you often hear your manager say, "That price is not competitive, bury the profit in the service, bundle installation into the lease..."?

4.  Where do your best client implementations fall on the chart?

Now consider your client base.  Did you sell machines or provide answers? Were most of your deals price-driven?  Did they begin and end with a purchasing agent?

5.  Look at the gaps and imagine moving into a more desirable position in 2015.  What will it take?

Although there is no wrong position, if for example, your prospect is looking for a 'Specialized' relationship and your company only provides 'Transactional' services, your relationship is not sustainable.

By the same token, if your personal position is in 'Specialized' but your employer falls comfortably in the 'Transactional' column, you may have some issues to work out.

If your clients are all in 'Transactional' yet you want to get to the 'Specialized' area, what can you do to elevate the conversation?

This is a simple beginning to personal success - we can get deep on both the provider and client-side of the spectrum.  The devil is in how your customers perceive your offering relevant to how they think of themselves; do you two match?

I'd love to discuss with you how to best use this tool.  It's been effective for providers and end-users alike.

For now, hang your chart in your cube, office, or dashboard.  Embed it into your pre-call planning or (god forbid) your pitchbook - heck, make it your wallpaper.

But make sure to take a pic and email it to me.  The most interesting one will get a Starbucks card on me.

Cheers!

Reach out to me: greg@grwalters.com and enjoy this sweet jam:

2015: Beyond Managed Print Services

I was having a great discussion about paper, printers, sales people and the always changing business environment with my sister over the holidays. She's always goaded me about "The Death of The Copier" - like most, she believes I hate copiers, printers, and paper.  I don't.

Of course, she's been with the same paper company for 27 years, as with most conversations along these lines, she defends ink on paper like her lively hood depended on it - I guess, in a way, it does.

We talked about how reductions in her industry have led to less people yet more productivity.  The parallels between the premium paper and copier industry is logically, familiar.

My sister will be fine selling high-end paper to large printers who use billion dollar machines and an Indigo or two.  Still, we talked about the decreasing level of value her sales team provides for customers - again, familiar territory.

And so it is with our niche - as copiers became a commodity, more advanced talk tracks refrained from mentioning first copy out speeds, scan-once print-many, or manufacturers - ushering in the the death of the copier and the birth of EDM/DOC MAN.

Some say managed print services has been commoditized.  I disagree.  I believe the definition has been dumbed down to the lowest common denominator - toner delivery.

It was inevitable. EVERYBODY ELSE SELLS MPS.

This is why I say, in 2015, give up selling managed print services.  Instead, talk about giving your client more hours by squeezing the amount of paper in your their workflow.  Incorporate paper flow into your basic assessments its simple, just ask.

In 2015, think about these types of value props:

• "At ABC Company, I helped them find a better way to process payables..."
• "At XYZ Company, we helped IT complete two initiatives..."
• "I've helped my customers see more of their children's soccer matches..."

You can still make quota and move away from being thought of as pushing commodities.  When you start feeling the pressure of commoditization, think how difficult it would be to get up each morning and sell paper.

If what I'm saying makes a bit of sense, but you're not quite sure how to execute in the trenches, reach out to me and let's see get some business going.

#9 & #10 Managed Print Services Truth: Be the Ruler. "Stand or Fall"

9. Be the ruler

This is simple: Comparing yourself to others is a standard approach, but I suggest you look inside before looking to others. They’re simply guidelines; the only comparison that really matters is internal. Gartner, IDC, Canon, Ricoh, HP, Xerox, Toshiba, Konica Minolta, Sharp, OKI Data, Kyocera, Lexmark, IBM, Cisco, Apple — they all have their rules. With few exceptions, their rules are not serving us very well. Don’t ignore their musings; just be open and dubious. Make your rules, Your Rules. And then live by them.

10. Stand or fall

This is the big one. The above recommendations are simply that: suggestions. I’ve seen dealerships, OEMs and general business models over the past 24 years grow, stumble, recover and fade. I’ve watched IBM transform and Compaq assimilated. I was the first generation of VARs born in the 1980s and destroyed in the 1990s. I’ve helped dealerships grow and evolve and watched others crash, burn and be born again under a new moniker.

Change is eternal, transformation unavoidable. And like the Matrix, this has all happened before. Right now, the wolf is at our door. We are simply collateral in the big shift from slow, paper-based transfer of knowledge to instantaneous, screen-based modes of communication. While digital content is set to grow 18 times over, print is dying.

Now is the time to make a stand, to burn the ships at the shore or dust off that exit strategy you designed. If you look at the rules and don’t see a happy ending, get out. Save yourself. Give your employees the opportunity to grow beyond your little dealership. But if you do decide to stay and circle the wagons, get your rules set, and then ride with them.

Stand or Fall.

So ends our journey into 10 separate aspects and sides of the MpS ecosystem.

Managed print Services Truth #7 & #8 - Be Defiant, Be Basic "Thinking Out Loud"

Two defining qualities of any cutting edge, evangelist of change - what once was MpS - is Defiance of the status quo and the ability to cover the basics

7. Be defiant

Test everything every day. Your processes can always be better, and your costs reduced. Take a page out of Six Sigma or any one of the hundreds of business books, scale it down, and apply the lessons to your everyday business process. Make quarterly reviews mean something internally. And if you ever hear the phrase, “This is how we always do it,” refer back to that Lyra chart.

Transformation is continuous, and your improvement should be too. The number of imaging providers will decrease by half or more. Copiers are not what they used to be. Be ready for anything by challenging everything. MPS is bigger than toner and service, so you need to be ready to shift and move at the drop of a hat. What was done in the past simply does not apply today, so challenge the existing.

8. Be basic

Think about the days when you knew nothing about copiers or toner. Remember how it was to make it up as you went — how you demonstrated over-jammed originals, around faulty color and through spilled toner? Call up the days when there were no rules in toner — or copier — sales. What did you have? A phone, the Yellow Pages, Rolodex, and some ideas? A pager? What the heck is a pager? How did you survive?

I hate to say it, but get some of the grind work done; that means calls and marketing — in the trenches. Because like never before in history, we — providers and prospects — are on the same page. The field is level. It comes down to two people making something happen — a basic relationship built on solid intent.

Managed print Services Truth #5 & #6 - Be a Leader, Be Open

Titles don't make leaders.  Cutting your own trail doesn't make you a leader - but you sure won't be a follower.

5. Be a leader

If you’re employed at a dealership that promotes MPS but the guy at the top doesn’t know the difference between remote monitoring and remote machine management, quit. It’s time for executive management and ownership to climb down off the ivory tower and get dirty. The good ones will; the leaders already have.

If you are ownership, get out and explain to your team how you’re going to move the company forward, and then do it — every day. Reach out into the trenches, deliver equipment, make sales presentations and take service calls.

If you’re in sales, put together your plan for success and present it to your fellow team members on Monday morning. Don’t ask your manager if you can; tell him that you are. If you get push-back, quit.

Now is the time — if you decide to stay in this industry — to ride out the storm. Let it all hang out. It won’t be easy; there will be doubters and naysayers. Stay the course. If the system is gamed against you, get out.

Leadership comes from all levels, and vision leads to profit. It’s not the other way around.

6. Be open

Educate yourself about everything other than print. You probably know more than you need to about copying. What about telephony and tablets? What about asset management and PC support? Rack versus blades? Would you be surprised to find out that some customers who utilize managed services are happy to simply receive a phone call telling them that one of their servers is broken? A phone call.

Do you know how naive you sound when you say you’re in MNS versus managed services? What’s your level of comfort with RMM or the difference between copier service SLAs and managed services SLAs? Why are you compensating copier service differently than MPS engagements? Plug into some new LinkedIn groups or subscribe to print magazines from outside the industry. Tweet, for goodness’ sake. Be open to new ideas. Get to know whatever it is you need to know.

#3 & #4 Managed Print Services Truths: Be a Partner, Be Lean "Come With Me Now"

Continuing our journey into the 10 Truths of MPS we look now to partnerships and overhead.

3. Be a partner

The tough times are making everybody re-evaluate their position in the ecosystem, and the best way to survive is to gather together with like-minded people. Partnerships open up your services portfolio; good partnerships bring with them even more connections and synergy. Isolation leads to desperation. Partner with your clients, toner provider(s), OEMs and fellow employees. If HP can work with third-party toner suppliers, why can’t you partner with a managed services provider? Or better yet, how hard can it be to become a tablet reseller? Today, it is all about partnerships and teams. Build a team that includes players from all over — from network infrastructure experts, software application specialists, property managers, bankers and shop owners. Full press your personal network and choose those you deem worthy.

4. Be lean

Tough decisions are coming, if they haven’t already. The economy is making a rebound unlike any other time in history, and the recovery will not include a spike in manufacturing jobs or employment. Look to reduce your overhead.

Do you really require a demo floor? Really? No, really? It may look nice, but ... really? Is it a stipulation of your dealer agreement? If so, throw that Lyra chart in front of them and push back. Nobody holds inventory anymore, so why are you? How tight are you on trunk stock and warranty exchanges? How many service calls have you made over the past 12 months on your fleet of laser/cartridge-based devices compared to your traditional copiers? Do you need so many technicians? Do you need three dispatchers? How many people in accounting?

I am not recommending you fire everyone in sight. I am recommending you look at the costs that could be reduced or shifted over to some of your partners and possibly move traditional infrastructure talent into your sales team.

For example, in my practice, I did not want to stock toner, take orders or coordinate the shipment of and maintain an inventory of toner cartridges. I did not want to — nor did I believe I should have to — bear the overhead cost. I evaluated every single fulfillment program out at the time from front to back. I looked at their process and the infrastructure the value-add provided and talked with the people on the ground.

I made the shift and demanded much from my new, integral partner — from delivery and customer relations to report generation. When I found somebody I could work with, that company became a full-fledged member of my team. It worked and reduced my overhead immensely. Lean, agile, clear.

Talk Managed Services - "Lost Stars"

November 2011.

This article is over three years old but the concepts and ideas prevail.  Not simply for the new people in the industry, but for all of us.  Gearing toward the IT world seems to be a universal attempt that never ends.  We keep going through the same scenario, altering and adjusting as we go. It isn't insanity, it's evolution.

Enjoy.

GRW

Would you like to sell more MPS? Start talking “Managed Services” not “Managed Print Services.”

Thinking the magic is in the “P” deserves a deeper look. Like it or not, the service we are offering for printing—the marking of paper with toner—is simply a symptom of our client's business process, an afterthought.

The “P” is an unsustainable aspect of the ecosystem dwindling with each passing day. Managed services are growing. Think I’m wrong? Take a look at the latest news from the IT side of the world.

Look up companies like ConnectWise, LabTech, Level Platforms—companies that provide client support and remote monitoring products to VARs and managed service providers. For them, managed-print services are the buzz, that Hot New Thing, just like it was for us—four years ago.

When companies like these finally see recurring revenue can be had at a 42 percent margin, how long before they add toner delivery and on-site support to their standard service level agreements?

And what will happen when they figure out, for instance, how to craft a 36-month, 90-day deferred, FMV (Fair Market Value)/dollar out, with a buy-out leasing deal—working with more than Cisco Capital Finance and Hewlett-Packard Financial Services?

They’ve heard our racket—living in a world of run rates, volume discounts, and five-point margins; MPS looks pretty good from their vantage point.

The battle lines are drawn. MPS is out of the corporate backwaters. All the noise we’ve made over here, in our small pond, is attracting the attention of some pretty big players. Remember the phrase, “…own the network, own the account…?”

These guys invented, installed, and support the network.

True, they loathe printers and copiers, recoiling at the thought of talking with “copier people.” They underestimate us.

Our edge is—or at least it should be—in vision, flexibility, and deal crafting.

Big thing is they see us coming.

10 Timeless Managed Print Services Truths - "I Wanna Get Better"

This piece first appeared in December of 2014, on The Imaging Channel.

After five years of managed print services, one would imagine a standard set of MPS rules would rise out of the fog. (I know, you’ve been doing MPS for 25,000 years) The debate over what exactly MPS stands for — not the acronym, but the vision and real value of managed print services - rages on.

Do you remember the great device-to-technician-ratio discussion of 2008?

Copier dealers had well-established ideas developed and honed for decades, but they didn’t apply in MPS. There are a number of “rules” associated with toner yields as well, but have they made you money or did they cost the last MPS manager his job? It is easier to see guidelines take shape rather than hard rules. Benchmarks are almost the same: MPS benchmarks are difficult to establish, and best practices simply hold us accountable to somebody else's model.

Four years later, at the 2012 Lyra Imaging Symposium, vendor scorecards showed lower profits and a majority of the industry OEMs have been utilizing the same rules since 1979. Today, they find themselves 41 percent behind Q4 2007 numbers. Stunning, isn’t it? What’s it called when one plays by the same rules expecting different results?

Roll in the evolution of less print: From 1991 to 2001, printing paper shipments increased 27 percent, but from 2000 to 2009, they decreased 27 percent; it is not that difficult to see.

MPS contributes to shrinking print and copy volumes, which in turn reduces the prospects’ need to buy OEM toner, parts, and machines, resulting in fewer printed pages, fewer printers, fewer copiers, and fewer virgin cores.

This has been and remains the biggest Catch-22 with MPS — the one issue OEMs can’t seem to get their minds around quickly enough: MPS contributes to the reduction of machines in the field, yet every single OEM has an MPS program in hopes of reducing the other OEMs’ machines in the field. Suicidal? No. Madness? Indeed. Transformative? Absolutely.

MPS moves fast

Time is accelerating as well. Yesterday’s enterprise was about print, copy, 60-month leases, CPC contracts, locking customers in, flexing, selling more capabilities for the same price, auto-renewals and built-in obsolescence — and that was less than 36 months ago.

Back in 2013, World Expo presented managed print services to a hungry audience. We were re-exposed to the MPS basics of toner, service, remote monitoring, and cost-per-image billing. Back then, discussing VARs and "managed network services" was fresh and new.

MnS is nothing more than managed services.

Technology evolves faster than we comprehend. It took a decade for everyone in America to have a car, a phone, and indoor plumbing. In only 12 months, back in 2010, Apple sold 14.8 million tablets and then matched that entire year in one quarter on the way to 40 million units in 2011 — which already seems a decade ago.

Everything converges and accelerates into the future at a dizzying pace.

There is barely enough time to breathe, let alone establish a set of rules. The good news is there are natural laws that — when recognized — can help us keep our bearings as we boldly move through this unexplored space.

Consider the following a few suggested guideposts along your MPS journey and business transformation.


1. Be aware
2. Be adaptable
3. Be a partner
4. Be lean
5. Be a leader
6. Be open
7. Be defiant
8. Be basic
9. Be the ruler

10. Stand or fall


1. Be aware

The first rule is simple: Know who you are, your world, and your place in it. Self-awareness is the foundation of all change. For example, if you are strong when it comes to delivering toner, use this as a foundation to grow on.

When you look at your client base and see a vertical, use that information as an additive to your business personality and value proposition. Take a deep dive and perform an assessment of your entire business operation.

Are you flexible, open, and adaptable enough to look at how you have been running your business and then change it?

Caution is recommended here; there are just a few full-scale business assessments in our industry. “Full-scale” refers to every facet of your business: finance, sales, inventory, infrastructure, partnerships — everything. This is different than the standard “How are you selling?” and “How does your service desk work?” evaluations.

This transformation from copiers to MPS to managed services is a magnifying glass. If your current systems are flawed, adding a new process will turn cracks into crevasses.

Also, get to know your customer’s environment outside of printing. Look at the workflows, recognizing choke points and other areas for improvement from a business perspective — not a toner, services, or print perspective.

• Are they looking to move to IP phones or tablets? 
• Check to see if they are outsourcing their IT support today and how much they pay. 
• Do they feel the money is well-spent? 
• Do your customers use Twitter? 
• Do they write or read blogs? 
• Be aware of your world and the world around you. Open your eyes.

2. Be adaptable

The days of churn and burn are nearly at an end; this option is a dead end, but that doesn’t mean doom and gloom. The opportunities and directions are endless, but flexibility in all phases is necessary to survive and thrive. Compensation, for instance, has been reasonably stable over the decades.

Can you look at paying for performance differently? Are you flexible, open, and adaptable enough to look at how you have been running your business and then change it? For instance, if you are under the traditional toner supply model with notifications coming directly to you, consider and be open to a different model. If you see more documents heading toward screens instead of paper, would you consider reselling or partnering with a tablet's OEM? Adapt or die.

Join us over the coming weeks as we review the remaining "Timeless Truths".  Oh, the fun we will have.