Edited, 9/2018
For all the managed print services sales classes, books, seminars, webinars, and white papers I've seen, nobody talks about the "Golden Minutes".
Wouldn't it be interesting to hang around after a customer presentation and hear what your prospect says about you, your presentation, and your offer?
Think about it, you've planned, written, or created the perfect proposal and slide deck. After 45 minutes of flawless, formulaic presentation you've trialed for a signature, clarified, isolated, and answered objections, moving the opportunity down the sales funnel - you can practically smell the 'share of wallet'.
"I am telling you, from coast to coast to coast, you, the sales professional, and your prospects ARE NOT ALIGNED."