Search This Blog
Monday, July 20, 2020
The Channel Revolution Nobody is Talking About
Saturday, July 18, 2020
Are You Considering Managed Services ? - What You Should Know and What your Service Provider Should Know
Wednesday, July 15, 2020
New to Copier Sales: Four Tips on Selling During COVID-19
2020 has been a rough one, but if you’re reading this you’re still in the business – in the fight.
Schools, bars, buses, trains, planes, manufacturers, retail shops, and even copier businesses are frozen in time. The fear created by COVID-19 has paralyzed everyone. We’ve all gone from thinking five years in advance to crossing our fingers and looking 60 days ahead.
The landscape has completely changed. Your newly learned skills: phone work, value proposition, bond and rapport, open-ended questioning, presentation, and demonstration talent are not nearly as important as your resolve.
And forget product knowledge. Speeds and feed, for now, are irrelevant.
Monday, July 6, 2020
Fourth of July, 2020 in Wisconsin
Kids in a pickup with water pistols...so many laws broken. |
- Attended an unsanctioned, non-corporate sponsored, 'illegal' 4th of July parade - kids on bicycles. The most patriotic 4th of July, ever.
- Witnessed fireworks across the landscape - both illegal and certified. DID NOT SEE MORE THAN 5 MASKS.
- Had a 'passionate' discussion regarding Columbus and statues with a collegiate sophomore. Yes. I went exactly as you think it did.
Wednesday, June 24, 2020
Why Are Copier Dealers Demanding Staff Return to the Office?
Instructing us to change is nostalgic.
Today, in the turbulence that is Covid19 are the ways of 2019 still viable? Your customers have changed. They now wish for fewer face to face meetings, prefer working with an existing relationship, and no longer consider “remote” a dirty word. Many companies are moving to a remote working relationship with employees.
Thursday, June 18, 2020
#ArcDrive Easily Work From Anywhere
- Do you still have piles of paper everywhere?
- Did Covid19 reveal challenges in your current workflow processes?
- Wondering why document management solutions are so expensive?
Wednesday, June 17, 2020
The Covid19 Illusion: IV Manifest NightMare
Tuesday, June 9, 2020
The Covid19 Illusion: III
Thursday, June 4, 2020
The Covid19 Illusion: II
Tuesday, June 2, 2020
The Covid19 Illusion
Tuesday, May 12, 2020
Monday, May 4, 2020
New to Copier Sales: How to Write a Blog or Article
You’ve heard it before: “You’ve got to create content.” Your LinkedIn feed is probably littered with all sorts of influencers pitching their personal branding and content generation classes.
Distinguishing yourself through content is undeniably effective, but how? Adding one more task to your selling process is daunting. But writing about how you’ve helped others is a great way to project expertise and build credibility. Above all, writing can be a catharsis.
That’s the trick to good content — write for yourself, to yourself. There are two basic audiences: those in the industry — coworkers, vendors, and the like, and those on the other side of the table — prospects, and customers. Talking with either audience requires relevant ideas, subject matter and empathy. Put yourself in their shoes. For example, if you recently had a great prospecting or cold-calling experience, tell the story. The odds are good that not only will your peers find it interesting, your prospects will as well. Remember, they sell things too.
So what is the process? How can you create content easily and quickly? Authors each have their own manner of writing and without getting too detailed, I’ve put together a suggested list of activities and steps:
Subject: Determine what interests you. It is much easier to write about something you enjoy and weaving in relevant lessons as a metaphor.
Outline: A simple list...
Read the Rest, Here.