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Tuesday, February 15, 2022

Journalism is Dead


This morning's Rabbit Hole...some of the leading 'news' papers landing pages...what is the difference between reflection and projection?

It's just interesting...no mention of the Durham probe, which I find more interesting. And look at the MSNBC landing page...should journalism use adverbs, qualifiers, or sarcasm in headlines? "right-wing blockade...", "Why Republicans want Hillary Clinton investigated - Again.", of course, MSNBC is opinion-based so they get a pass.
I don't care particularly about content, it is remarkable seeing a pattern of coverage.

It's just looking at all the headlines, the nugatory subjects permeate all the industrial news media you gotta wonder if each editorial staff meets in the same room.

I'll let you decide.

Here are the landing pages for today, February 15, 2022:

Sunday, February 13, 2022

Three Reasons Managed Print Services is Not Dead

Managed Print Services is alive and well.

When one defines Managed print Services as "toner and service for printers on a single invoice..." MpS is dead.

But if you believe that managing devices and the business process associated with output is MpS, especially as organizations are reducing hardcopy, then MpS never went away.

IT folks hate printers and copiers for many reasons. They're big and hot and dirty, connect to their sacred network, pose a security risk, and that's not all. The biggest gripe is out of all the software and hardware an IT department supports, output devices are closest to the End User. And end-user support is the worst - face-to-face conversations are challenging because they usually start off with the word, "Why doesn't...?" IT techs don't like to be challenged or questioned.

This is a vacuum and your MpS prowess helps you fill that void for your clients.

Anti-MPSr's fail to recognize, managed print services was always our way into the IT realm. Real MpS includes optimizing workflows, working with IT resources, removing challenges associated with moving information not delivering toner, and dispatching service technicians.

Three reasons for Real MpS is not dead:

Friday, February 11, 2022

Hybrid Office is a Trap



I recently commented on all the companies requiring employees to sign an insulting, 'work from home' agreement.

Mistrust, insecurity, and control.

The work-from-home environment is a direct threat to the management and corporate status quo and will be fought, tooth and nail by politicians, mayors, old-school corporate leaders, and middle management.
  • Why do we need managers, when there are no employees in the office?  
  • How is it that for two years, employees worked at home and their productivity went up?  
  • How can employees be efficient and productive without a manager looking over a shoulder or an executive giving a lunchroom speech?
Trap!

In boardrooms across the country, virtual boardrooms, executives are devising ways to entice and force employees back to the fields.  But nothing will work, the die is cast.

They will use Hybrid as a 'compromise' knowing the movement will fail, leading wayward toilers back to the secure, comfortable, office environment.

Then, crank up the 'velvet handcuffs' - couches in the office, windows for everyone, no cubes, etc., etc., etc., and invite everyone back.

Always feed the media narrative pushing in the opposite direction to pull people into the fold.  

Devious.







Thursday, February 10, 2022

Three Reasons Hybrid Office Will Fail and Why

Hybrid work models are the best of both worlds. Hybrid work refers to employees returning to the office throughout the week. They may come in every Tuesday and Thursday, choosing to work Monday Wednesday Friday, and work from home Thursday and Friday. This is flexible and great. 

Like always, there is more to the story. For management, hybrid means they keep control because they see their workers face to face. For employees, the ability to work from home, at least, facilitates more freedom, happiness, and greater productivity. 

But there are problems arising from hybrid work environments. 

With 24 months of #WFH and #Hybrid work behind us, data is starting to trickle in revealing some interesting challenges with the practice. More than 80% of workers polled say that hybrid is ‘exhausting’ for employees, according to a TinyPulse survey report. 

Friday, February 4, 2022

Is It Workflow? Or Is It Just a Tool?

DOTC, 2013

Tool: 

“something (as an instrument or apparatus) used in performing an operation or necessary in the practice of a vocation or profession.” – Merriam-Webster. 

Back in the good ol’ days, before MpS, a few smart folks started referring to scanning as the on-ramp to document management. Not a bad way to look at it, and not a bad way to turn an ancillary tool into more than what it is – that's called marketing. It’s akin to selling copiers as “document management engines,” when all they really do is put marks on paper. It’s selling an idea, not the machine. 

Today the new dimension in managed print services – workflow – is undergoing the same marketing treatment. As the rush toward this niche intensifies, intrepid voyagers be aware: 

There is a difference between workflow tools and workflow. I'm not belittling the attempt to get involved in this business or suggesting some sort of “workflow” purity. I bring this up because, unlike managed print services, your prospects and clients have an understanding of workflow and what to expect. They may not formally label it as workflow, but they will recognize the benefits of making a change in the way things have always been done.

If you present scanning software as a workflow solution, you'll end up disappointing everybody, and two years from now, we'll be reading articles about the “false promises of workflow.” It is important to know the difference between a tool and a philosophy, between a pitch and an idea. 

To illustrate further, let’s take a look at some examples: 

Wednesday, February 2, 2022

New to Copier Sales – Use Local Events to Share Your Expertise



We used to call them “networking groups.” Local Chambers of Commerce and small business groups would put together an after-hours event, inviting local businesses to connect with each other and prospects. They met once a month and ended up being full of real estate agents and insurance salespeople handing out business cards and trading stories over drinks. It seems almost old school, but I think these types of get-togethers are more important now than pre-COVID. 

But there is a difference and I’m suggesting you take advantage of the subtle shift in connecting with prospects. Hosting a small group in a casual, off-site meeting over coffee or adult beverages is a great venue for high-quality meetings.

This is not a huge production, so there’s no need for big planning meetings or marketing pieces. You’re just Jane/John getting together for an informal chat with peers.

You can host these small gatherings.  It’s easy when you consider the following:

Friday, January 28, 2022

Managed Print Services is an Opportunity. Always has been...




Ray is okay.  

But he beats up on anyone who is not one of his sponsors.  He criticizes everyone from HP to the MPSA.  HP is an easy target but the MPSA is a non-profit all-volunteer organization.  He specializes in targeting people who do not pay to be part of his cabal. Indeed, one of his current companions fell victim to his vitriol until they paid and joined his clan.

He is opinionated and not afraid to say what is on his mind a quality I typically admire.

This time Ray is pouncing on a person promoting managed print services as an opportunity.  I don't know why Ray hates managed print services, but he does.  Defining managed print services as only toner and services is short-sighted - that's how Ray sees MpS.

I won't link to the original, you can find it on your own.

Below is my response, for whatever it's worth.

###


Okay, Ray 

- people think of you as a troll, because you act like one. 

Take it from a guy who owns "The Death of The Copier" inside the copier industry. In the early days of DOTC, I was vilified for even mentioning MpS because it "took away" volumes by reducing the number of images generated. This is true, but I was not referred to as a troll - "pain in the ass", yes.  Bully, no.

Unfortunately for you, your tone and word choice come across, at times, as boorish. Like a bully, or curmudgeon. This garbles your overall message which at times is relevant - but this is not one of those times.

Your argument against MpS representing opportunity is incorrect - but so too is the viewpoint you demean.

There is an opportunity with MpS when defined as more than toner and supplies. MpS is BPO, it is IT, it is ITAM, it is IoT and it is and always was a bridge into the MS realm.
“Managed print services is the active management and
optimization of business processes related to documents and
information including input and output devices.” - MPSA
Unattainable panacea? It would appear so, but MpS is not dead(to my surprise), just ask our friends at Lexmark and Sharp.

Thursday, January 27, 2022

New to Copier Sales – Use Local Events to Share Your Expertise


The COVID impact is creating turbulence and waves of change moving through all facets of life. One of these waves is flowing through the ocean of business meetings and face to face appointments. You, as a new copier rep, can catch a wave to more success. We used to call them “networking groups.” 

Local Chambers of Commerce and small business groups would put together an after-hours event, inviting local businesses to connect with each other and prospects. They met once a month and ended up being full of real estate agents and insurance salespeople handing out business cards and trading stories over drinks. 

It seems almost old school, but I think these types of get-togethers are more important now than pre-COVID. But there is a difference and I’m suggesting you take...

Read the rest, here.

Thursday, January 6, 2022

Sunday, January 2, 2022

New to Copier Sales: How to Write a Blog or Article


You’ve heard it before: “You’ve got to create content.”  Your LinkedIn feed is probably littered with all sorts of influencers pitching their personal branding and content generation classes.

Distinguishing yourself through content is undeniably effective, but how? Adding one more task to your selling process is daunting.  But writing about how you’ve helped others is a great way to project expertise and build credibility. Above all, writing can be a catharsis.

That’s the trick to good content — write for yourself, to yourself.  There are two basic audiences: those in the industry — coworkers, vendors, and the like, and those on the other side of the table — prospects, and customers.  Talking with either audience requires relevant ideas, subject matter, and empathy. Put yourself in their shoes. For example, if you recently had a great prospecting or cold-calling experience, tell the story. The odds are good that not only will your peers find it interesting, your prospects will as well.  

Remember, they sell things too.

Read the rest here.

Monday, December 6, 2021

What is a good bourbon for beginners



I get this question all the time and my response is typical, "What are you drinking right now?  What is your choice when you go into a bar for whiskey?"

this doesn't mean you shouldn't seek out folks who have been on the path before you; Those who have developed a palate like you're attempting to do.

It doesn't matter if the response is Jack or Jim or scotch, an Irish whiskey, or even nothing.

I ask this to get them to establish a base of their current taste profile. The question is for them, not me.

Back the Beginning -

For a lot of us, Jack and Coke was our first. 

I went with it as a kid, starting with Jack Daniels on the rocks as an 18-year-old.  On my 21st birthday, I received five, 5ths of JD - I established myself as a Jack Daniels dude early on.

I went through the usual whiskey adventures; Jack and Coke, or rocks, or Yukon Jack.  I settled on what I called a "Mountain Jack", Moutain Dew, and Jack Daniels.  It would be another 40 years or so until I discovered the real connection between Mountain Dew and whiskey.  

Irony.

Back to the Future -

Friday, December 3, 2021

The Great Divide in Copier Sales



The other day I was speaking with a few dealers and salespeople about the current state of sales and selling. We talked about regional differences, slow change, and what it takes to be successful today in copier sales. 

It was déjà vu all over again. 

I’ve been preaching about change for over a decade, telling dealers and OEMs alike how the future is not about marks on a page or even software. 

The future of selling is in the statements of the past: 

“I want to be your trusted advisor.” 
“We must sell solutions.” 
“We need to listen to the prospect.” 

 We’ve all been there.  As soon as we walk through...read the rest here.

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193