It's just looking at all the headlines, the nugatory subjects permeate all the industrial news media you gotta wonder if each editorial staff meets in the same room.
I'll let you decide.
Here are the landing pages for today, February 15, 2022:
“Managed print services is the active management andoptimization of business processes related to documents andinformation including input and output devices.” - MPSA
You’ve heard it before: “You’ve got to create content.” Your LinkedIn feed is probably littered with all sorts of influencers pitching their personal branding and content generation classes.
Distinguishing yourself through content is undeniably effective, but how? Adding one more task to your selling process is daunting. But writing about how you’ve helped others is a great way to project expertise and build credibility. Above all, writing can be a catharsis.
That’s the trick to good content — write for yourself, to yourself. There are two basic audiences: those in the industry — coworkers, vendors, and the like, and those on the other side of the table — prospects, and customers. Talking with either audience requires relevant ideas, subject matter, and empathy. Put yourself in their shoes. For example, if you recently had a great prospecting or cold-calling experience, tell the story. The odds are good that not only will your peers find it interesting, your prospects will as well.
Remember, they sell things too.
Read the rest here.
this doesn't mean you shouldn't seek out folks who have been on the path before you; Those who have developed a palate like you're attempting to do.