Maybe We Shouldn't Get Into Managed IT Services

Are we marketing the edge of forever or yesterday's Enterprise?

I'm beginning to think the road to #digitalTransformation, for #TheImagingChannel, doesn't require stepping into the managed (IT) services niche. 

Maybe we've been looking at and been told the wrong thing by well-meaning yet misguided know-it-alls. (me included).  

I.T. isn't all that sexy. 

I know, I know, compared to #copiers, firewalls and anti-virus are #seductive.  

Wouldn't it be easier to deliver, and install coffee machines connected to the IoT? Or design and implement an IoT Connectivity Policy? Or how about looking to the fringe of technology beyond the curve? 

“Fewer clients. Less money. More attention. Caring for them.”

Speaking to the next generation of copier dealers - those who have survived, inherited, or still fly under their original colors - If every copier, printer, and paper document disappeared tomorrow, what would you do? 

What would you sell? 

Why MPS Now?

Managed print services prevented customers from paying too much for devices, service, and supplies and reduced the number of machines in the field. After decades of over-purchasing copiers, companies were paying much more than they should. Paramount to the MPS process was the assessment and every assessment, if performed honestly, found devices well under recommended usage.

The MPS movement was perceived by some as anti-copier, anti-output volume, and thereby, anti-industry. As a practitioner and a champion of “30% cost reduction,” I was a pariah to “peers” and a contrarian to prospects. It was a great time.

As part of a minority movement, we had little control over the definition of managed print. Indeed, prospects, dealers, software houses, and OEMs created MPS in their likeness – which is fine – but each version was supported by an agenda and narrative: “sell more devices, toner, and software packages.” Instead of fighting the system, I pronounced the death of managed print services with hopes of a resurrection in the future.

Read the rest, here.