"It is a term that describes – relatively accurately – a state in which partnered businesses interact with each other on an equal footing. Although this describes partnerships in the past, the identification and quantification of this situation are significant. It represents a shift in how partnerships are seen by analysts." - AllTopStartups
Jay McBain has been evangelizing this structure for years. If you don't know about Jay, Googlitize his name and check it out.
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The DOTC Partnership Ecosystem consists of 12 primary categories, plus one for Clients settling on 13 total Influences.
Within each Influence, there is at least one Influencer. An array of Influences work with a customer-facing entity, typically, the Dealer. All Influencers have sway on the customer experience. When the system is aligned, powerful solutions are successfully brought to market, solving real-world business problems.
This model represents a closely connected network of resources and providers similar to the structure of Market Places.
OK let's quickly explore the Influences within a DOTC Managed Print Services partnership ecosystem: