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Monday, May 30, 2022

Week 5, May 13- #WFH, #AI, #MPS

This week, we've reached the saturation point when it comes to "work from home is here to stay" content. As more folks are getting back to an office of some sort, the meeting room is being redefined, and businesses that evolve with an adaptive workforce own the future.

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Thursday, May 26, 2022

Greg Walters, Inc. Releases the DOTC Office Technology Partnership Ecosystem.

12 Influences and Influencers Outlined and Measured in the DOTC Office Technology Partnership Ecosystem Model
Oconomowoc, Wi. – Greg Walters, Inc. announces the release of the DOTC Office Technology Partnership Ecosystem 
(DOTPE) blueprint. The DOTPE identifies 12 Influences that shape the customer experience. Examples of Influences include OEMs, Training firms, Infrastructure, Software Applications, Finance, Toner Suppliers, etc. Within each influence, one or multiple Influencers vie for relevancy and participation in the sales journey. 

This change in perspective is mandated by the current business environment, in which t
he customer journey is no longer transactional, but never-ending. A strong team of niche providers working toward a common goal, with clear and transparent roles, will collaborate and provide a collective and increased value to customers.

“For over a decade, we’ve defined the network of vendors and resellers as the 'Office Technology Landscape.' This view needs an update," said Walters. "In today’s dynamic and turbulent business environment, it is beneficial to establish relationships beyond vendor and reseller.  Companies that utilize partnership ecosystems drive innovation, maximize efficiencies, and bring greater value to their clients."
The group is currently interviewing and evaluating Influencers against 20 data points. The model will highlight and rank relevant firms within each Influence, measuring everything from financial viability to their social footprint.
Through the model, resellers will see how existing relationships stack up and make educated decisions when building or revamping partnerships. The ultimate consumer will compare their existing or future providers against established standards and KPIs.
Technology resellers, and managed IT firms will benefit from the DOTPE by knowing who to review when forming their specific ecosystem.  Prospective clients will gain insight into the quality and effectiveness of their provider when compared to other industry resellers.
The DOTC Office Technology Partnership Ecosystem model is available now at and the evaluation results will be presented throughout the summer.
For more information or to be considered as an Influencer contact 


Three Ways to Cut Through the Clutter with Content Marketing

Great article over at The Imaging Channel:

I have not always been a digital marketing native. I started in marketing and advertising in the early 2000s and eventually became in charge of creating print advertisements, printable brochures and flyers as well as printed newsletters. But I did have one big advantage over my print-friendly colleagues – for the purpose of maintaining her privacy, I will call her Elyse.

Elyse was our company’s webmaster, and my good friend. We shared a passion for content creation and marketing and would sometimes sit for hours, not only brainstorming effective print content, but also web content. It is from Elyse that I first heard about Google Analytics and metadata as well as the importance of SEO.

Through those talks, and later through its implementation, I quickly came to realize that digital media had a distinct advantage over print. If there was a need for a change to the content, you didn’t have to make a frantic run to the print shop, it was easy enough to make the change on the fly and simply re-upload it. Digital media had another excellent advantage – big data. Using big data allowed...

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Greg Walters, Incorporated