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Saturday, June 18, 2022

#Xerox Steps Into It Big Time - The Letter Read Around the World

It hasn't happened often especially starting on a Friday and going through a weekend - and a holiday weekend. I posted an image on LinkedIn Friday afternoon with these simple words, "...going to leave this right here...".

By early evening, the post had acquired over a thousand views. By the end of the holiday weekend, over six thousand folks had perused the leaked letter from Xerox.

As of today, the simple post has been shared 13 times, generated 23 comments, and 134 reactions, and been viewed over 21,000 times; up from last night's 18,293. 

Furthermore, our team of crack statisticians has digested numbers provided by LinkedIn to come up with these dynamic analytics:

  1. Roughly 21% of the viewers are from Xerox with 47% coming from a combined collection of Xerox competitors.

  2. 69% of readers are either salespeople or at the executive director level

A big slice of onlookers checked in from the eastern United States; from New York City to Atlanta - there was a healthy contingent from the Greater Sydney area - I love it down under.

The sad part is, you know this conversation has been had in boardrooms all over the globe in every industry. Xerox was just unlucky the word escaped into the 'Verse.

...They can never stop the signal.

Friday, June 17, 2022

Prospecting on LinkedIn: Does it Pay?

When I first joined LinkedIn, back in the stone age circa 2008, I appreciated the nascent application at the same level as My Space, America Online and Twitter. Back then, LinkedIn was an environment for recruiters and the unemployed. Salespeople rarely engaged with prospects or customers online.  I joined because it seemed interesting.

Today, things are very different.  Indeed, since COVID-19 and Microsoft’s purchase, the still strong recruitment application has become a singular business-to-business platform.

According to some LinkedIn business statistics:
  • There are 57M+ companies listed on LinkedIn.
  • 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn.
  • There are more than 10,000 B2B software product pages on LinkedIn.
  • There was an increase of 110% in confirmed hires year-over-year in...
Read the rest, here.

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Greg Walters, Incorporated