Monday, December 9, 2013

Time to Put the Cost Per Copy Model Down.


Oh yeah, we're going there.

It started long ago.  In the beginning, making copies of business documents - memo's, invoices, reports - was slow and tedious.

So we built devices to perform these duties.

Thousands of moving parts, heat, static electricity and heavy handed employees contributed to a dynamic and precarious environment - they required a good amount of attention.

To put it bluntly, our machines broke down so often we needed a way to pay for technicians.

To support the machines in field the 'industry' hatched a plan:

"Why don't we sell service with the machines?  We'll make it impossible for anyone else to supply our devices, so we'll combine service and supplies into a billable line item, determined by how many pages come out of our devices...and will call these 'clicks' after the noise a meter makes with every copy and call the billing model Cost Per Copy..."

Genius, really.

Oh sure, there were other schemes - blending ...

Read the rest, here.
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