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Tuesday, October 13, 2020

Carpet Baggers, #Grifters, and Mr. World - #TheDeathOfTheCopier Industry

"... in this modern age, attention is worship."

It's finally come. #Influencers are nothing but shills. Shills for their masters and useful idiots for LinkedIN. 

It is common knowledge, that most industry awards are given to corporate sponsors with the largest marketing budget or a member of the 'boys club'.  Consulting studies and surveys cost money to perform and panning a client is a risky business.  So you'll find quadrants and favorable reviews align with client lists and sponsorships - it's a great big echo chamber; a circle jerk.
Our industry has been death-spiraling since 2009 and had its share of snake oil salesmen, grifters, and film flam men. There is fewer today, but the remaining are experts in falsehoods, chicanery, and hyperbole. And lying. 

New to Copier Sales: The No. 1 Characteristic You Must Own to Thrive Post COVID-19

For decades, salespeople have been told to sell strategically, become a consultant and trusted advisors, and stand with the prospect, establishing a bond and building rapport. 

We were told to ask open-ended questions and probe to find the pain — and once the pain is agreed upon, monetize and magnify that pain. We’re guiding the prospect through the sales cycle, we were told – if by “guiding,” you mean prodding, cajoling, removing obstacles, and ultimately getting money to move from your prospect’s pocket into yours. 

Those were the days. Back in 2019, prospects began to walk the sales journey solo, at their pace. Some studies show prospects completing 80% of the decision-making process without a “salesperson/trusted advisor/consultant/solutionist.” Salespeople are no longer the keepers of information. Indeed, product knowledge is blasé. 

Today, in the era of COVID-19, it is easier than ever to purchase solutions without a selling professional’s assistance – we do not hold dominion over information. We can no longer be a walking, talking spec sheet. 

So how do we proceed? 

Face-to-face meetings are a rarity, fear, uncertainty, and doubt are the norm and the internet...

Read the rest, here.

Thursday, October 1, 2020

I Have Seen The Future of the Copier Industry and It's Name is New York City

You know I've been saying it since 2008.

You may also know that I've been called everything from a 'traitor'  to 'firebrand' - nobody was predicting the ultimate demise of the copier back in 2009. Few were writing about copiers, printers, toner, sales, document management, the copier industry, or its culture.

Indeed, the industry survived the early shift from paper to digital and a global financial crisis - how could it not survive for another 20 years.

It doesn't take a genius to figure out that the office of 2019 WILL NEVER COME BACK.

Look to New York City.  

"...walk anywhere and you see local's almost impossible to survive..." 

- IAC's Barry Diller.

Barry Diller runs Vimeo, Expedia, Angie, HomeAdvisor & Match, so he knows a bit about technology.

His observations so far are sound, then he says this - 

"...long term from home is not have to be in an environment with other people to be productive...that is not going to change..."

He added, "...the concept of work from home does not work..."

Okay, then.  

What else would you expect to hear from someone investing $250 million in developing an off-shore park on the Hudson River?  He was scheduled to open it in 2021.  It's going to be difficult to recoup a $250 million investment when nobody works in the city.  

So he's encouraging everybody to the cubes.

Those workers are not coming back.  Companies are not going to pay for office space they do not need.  The age of the office is fading as employees stream to the countryside.

New York City wants to get Broadway back up and running.  But Broadway may follow the masses to the suburbs. Why? Because that's where the audience lives and works.

Museums?  To the countryside.  Great restaurants downtown?  Nope, not anymore. Moving to the 'Burbs.

How do I know this?  I am watching it happen right here in little old Wisconsin. It's in Boston, Philly, LA, and Detroit.

The Millennials, their predecessors, and contemporaries are moving away from their corner offices, cube farms, mid-morning Starbucks runs, thirty-minute smoke breaks, and smart-looking digs.
Remember Detroit?  Back in the '80s, the D was a "9 to 5" town; the Yuppies commuted (a forty-five-minute drive) to work each day.  They ate lunch at fancy restaurants and grabbed a coffee from the corner fu-fu place.

At 5:30, the mad rush out of the city was on - gotta leave before dark.  Sure, people went to nice restaurants downtown for special events, but their car was always at risk of being stolen. 
That was in the '80s - have you seen the crime rate in NYC, Boston, or Portland today?  

It is worse.

Add to this, health. Establishing good safety protocols may take years to form and implement.  When given a choice, few will want to work with a mask on, take the elevator with only 4 people on board, be scanned every day, and run the risk of getting sick. 

Cleaning up the crime is going to take a decade - Batman does not exist(yet).  

By the time these troubles are cleared up, nobody will want to go back and nobody will demand that we sit in the same room.

No more. 

And don't count on those gloves, thermometers, floor stickers, facemasks, and facemask detector sales lasting beyond 2021.  

Oh, and managed services? The shelf-life of the helpdesk and Anti-virus is about 5 years.

The new normal includes empty office buildings and no "pivoted" copier manufacturers.

Get out now. 

Jump to a different bell curve.

#Social Media Algorithms: "To Serve Man"

It had been my little 'project' to 'make LinkedIN the next AoL' - basically because of all the high-brow, LI police and such. But - it appears LI is different. 

Each SMedia platform uses algorithms to determine what appears on your timeline. 

How pure do you believe your news feed to be?

In the beginning, Google utilized algorithms to help us find relevant information based on OUR INPUT into the realm - the algorithm served the user.  

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Greg Walters, Incorporated