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"... in this modern age, attention is worship." |
It is common knowledge, most industry awards are given to corporate sponsors with the largest marketing budget or a member of the 'boys club'. Consulting studies and surveys cost money to perform and panning a client is a risky business. So you'll find quadrants and favorable reviews align with client lists and sponsorships - it's a great big echo chamber; circle jerk.
Our industry has been death-spiraling since 2009 and had its share of snake oil salesmen, grifters, and film flam men. There are fewer today, but the remaining are experts in falsehoods, chicanery, and hyperbole. And lying.