
"If you keep staring at the sun, you won’t see
What you have become, this can't be
Everything you thought it was
Blinded by the thought of us, so
Give me a chance, I will
Fuck up again, I warned
You in advance
But you just keep on starin' at the sun”
The End of the Beginning -
There is a revolution afoot few recognize or acknowledge. This event will obliterate every business model in our channel. Most of corporate America, the Fortune 1000, have decided to keep employees working from home, they’ve canceled yearly company get-togethers and will not be sending anyone to shows or conventions.
They will save millions of dollars in real estate costs, have a happier workforce, and attract better employees and they will not print; they will not copy.
From Nationwide Insurance to Apple to PWC to higher education, organizations are :
* Skittish about employees health as they come back to the office
* Reducing business travel
* Eliminating large internal meetings and special company events
* Cancelling ‘roadshows’ and trade show participation
* Not attending conventions and shows
* Schools are wavering on face to face education
* Retail businesses closing and shifting to online
* Home sales up. Suburban housing increasing as more people don’t need to commute
What comes next is more than a recovery - we are in the midst of a destruction and rebirth cycle. It is the annihilation of brick and mortar offices, and the continued flattening of hierarchal structures - a “Reset”. I’m sure some aspect of Pre-Covid19 will return, I’m not sure which ones.
There’s more.