Walt's Spin
No. Recovering print volume is not just like riding a horse.
But is hardware making a comeback?
Last week HP announced 23 versions of A3; color and contoured skins, 'speed subscriptions', and - hang on to your hat for this - excitement.
That's right, honest to goodness get up and take a look excitement. Put aside what you've been told about HP 'stealing your data' - nothing new there.
Ignore the delayed stress.(Mopier, Hawk, Edgeline, Samsung...)
And for heaven's sake, bury those 'Deja Vu' feelings, "Didn't Panasonic try this, just before they exited the copier niche?"
Xerox, Ricoh, and HP are hitting the hardware trail with new devices - great. No surprise there. Xerox or HP state goals of getting to 80% of pre-Covid print volumes.