Twitter, Instagram, LinkedIn, Facebook — so many platforms, so little time. You’ve probably got an account on each of these social networks and more, and they can be great for connecting with family and sharing everyday life. But if you listen to the latest batch of “social selling experts,” the online world is the end of cold calls, face-to-face meetings and selling expertise.
To this, I say “horsepucky.” Google is just like the Yellow Pages, Twitter is the latest party line and LinkedIn is a fancy networking program. It isn’t that these environments aren’t germane — they’re just not the end of everything else. You may not like the online realm and I am not saying you’ve got to get out there — but you do. Online presence is mandatory.
Today, I’m going to focus on LinkedIn from the perspective of the new copier salesperson.
Building your brand
I’ve spent more than 10,000 hours online, read the rest here.
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