Search This Blog
Monday, March 7, 2022
How to Sell
Friday, March 4, 2022
How Will Work From Anywhere Affect Copier Sales?
So when the fear of Covid sent everybody home to work, my environment didn't skip a beat. Remote selling, online marketing, virtual meetings, and Zoom sessions became second nature to the rest of the world.
Welcome to my world.
As #WFH becomes standard, the powers that be will attempt to define, moderate, and ultimately fashion the model into their likeness. That will not work.
This concept is bigger than this small tome. Today, we'll talk about selling copiers(or anything else) in this new land of "work from anywhere". - GW
###
Friday, February 25, 2022
Mayors Want You Back - "You can't stay home in your pajamas all day."
Are post-Covid cube farms the new plantation? |
'You can't stay home in your pajamas all day!': NYC Mayor Eric Adams says workers must get back to the office because work-from-home policies aren't economically sustainable for the Big Apple and New Yorkers need to 'cross-pollinate ideas and interact'.
Monday, February 21, 2022
Sunday, February 20, 2022
How Long Until We See "Work from the office" mandates?
- The powers believe in mandates.
- The powers know how to spin anything into a National Security issue.
- Getting the economy going again is "a national security issue".
- The powers are influential.
- The powers know the populace is numb to being directed.
Consider Canada.
Consider Australia.
Consider New York City "Shattered".
Thursday, February 17, 2022
Eight Ways to Sell to Corporate Culture in 2022
Much is being said about how the work-from-home movement will negatively impact the corporate culture.
What is Corporate Culture:
"Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires." - Investopedia
Long established and organically grown, corporate culture resists outside influences - you, as a salesperson are an outside influence, especially in the post-Covid age.
Today, implemented managed print services still presents a shock to the system and a threat to the 'how we've always done it' position.Visualize an MpS implementation as an enhancement to your customer's existing workflow.
One of the first articles I wrote was about implementing a managed print services program and the risks of ignoring corporate culture in the process.
Back then, we were concerned about the impact of reducing devices on the way people felt about their jobs. MpS engagements were new; they changed the way toner was ordered and revealed how the number and location of devices could be a shock to the system.
Today, implementing new services is a shock to the system because it threatens the 'how we've always done it' position.
Visualize an MpS implementation as an enhancement to your customer's existing workflow and be 'like water.'
Workflow is about optimizing the processes of everyday business tasks. In other words, it’s how work gets done. Change is guaranteed, and the corporate culture at the organizational, departmental, or personal level can’t help but be influenced.
I once heard a really smart guy say, “Culture kills process every day.” It’s something we should all keep in mind.
Tuesday, February 15, 2022
Journalism is Dead
It's just looking at all the headlines, the nugatory subjects permeate all the industrial news media you gotta wonder if each editorial staff meets in the same room.
I'll let you decide.
Here are the landing pages for today, February 15, 2022:
Sunday, February 13, 2022
Three Reasons Managed Print Services is Not Dead
Friday, February 11, 2022
Hybrid Office is a Trap
- Why do we need managers, when there are no employees in the office?
- How is it that for two years, employees worked at home and their productivity went up?
- How can employees be efficient and productive without a manager looking over a shoulder or an executive giving a lunchroom speech?