Tuesday, August 7, 2012

HP Into A Perfect Storm? No. More Like Galactic Meatgrinder

I guess when others say it, it must be true.  I mean, if some guy with a blog and a leopard headband spouts off about "ignore this" and "Hawk" that, he's just a lone voice in the darkness, right?


In a recent All Things D articleArik Hesseldahl reflects upon analyst Chris Whitmore of Deutsche Bank Securities review of sales trends over the last 10 quarters at printer companies including Canon, Epson, Lexmark, Xerox and Hewlett-Packard.

Deutsche Bank calls the combined sales for equipment and supplies down 6 percent year on year.


Let me outline a few of the high-points from Arik's retelling of the Deutsche Bank report:

Credit: Deutsche Bank

Supplies and equipment sales are down 6%, year to year

Six percent is significant

Sales of printer paper, A3/A4, fell 6% in the
2nd quarter to levels that are 20 percent below the 2006 peak

Interesting how paper sales peaked a year before the copier/MFP revenue peak of 2007(Lyra).

Read the rest ...