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Friday, July 31, 2015

Why You Need a Print Policy

...with Print Policy design and execution...
There's a movement, on the provider, not the customer side, pushing the relevancy of print metrics to your business analytics.  For instance, some are twisting print volumes and the number of devices into relevant, actionable information.  As if knowing how many color prints were duplexed between Monday and Thursday, in July of 2013, has any impact on EBITDA.

In an even more ludicrous folly, experts in the industry are aligning usage figures with business intelligence (BI).  

Wait, what?

For providers of managed print services, knowing the turbulent usage patterns will help manage the decrease in print.

But end-users don't care all that much and CIOs care even less. 

I put forth this idea: before entertaining the idea of 'business intelligence' based on print history, consider a Print Policy.

Every organization looking to optimize or manage the costs associated with creating, moving, and presenting information in the form of a document, should first invest in developing a strategic Print Policy.

The Policy should:
  1. Document all internal processes associated with the support of information in the form of documents
  2. Put in place  practices that support the organization's mission
  3. Carry the approval of Executive/C-Level leadership
  4. Be a 'living document'
Developing an internal Print Policy is daunting requiring input and support from multiple layers and departments.  Seeking assistance from outside the organization is a good idea. Yet trusting a firm that sells devices intent on printing, seems counter-intuitive.

I recommend working with your IT firm.  If your IT partner is a big-box, commodity-based entity or lacks basic expertise in the print and copy niche, feel free to reach out to me and I will try to connect you with a good match.

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Greg Walters, Incorporated