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Tuesday, March 19, 2024

How Many Product Lines Are Too Many?

Scott Cullen put a nice piece together about multi-line dealerships.

A quick summary:
  1. Diversification necessitates carrying multiple product lines to meet varied customer needs, especially in a rapidly evolving tech landscape.
  2. Some leaders argue for a "less is more" approach, emphasizing focus and expertise in a narrower range of products for better sales effectiveness.
  3. The challenge of managing multiple product lines includes training for sales reps and technicians, as well as inventory complexities.
Navigating the world of office tech is like hopping through the vibrant streets of a bustling city, tasting every culinary delight in sight. 

The Cannata Report digs into this smorgasbord, querying the sweet spot between a feast of product lines and a carefully curated menu. 

It's a debate of breadth versus depth, a reflection on whether to wow customers with an expansive array or to master the flavors of a few. Industry vets weigh in like seasoned chefs, pondering if a packed menu dilutes the essence of their craft. 

For them, it's about not losing the soul in the pursuit of more, ensuring every offering is a signature dish that promises satisfaction. 

To dive deeper into their insights, take a look at the full piece here.

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