Too Big to Fail - A Review of Xerox ColorCube Print Advertising

With a plethora of Xerox ColorCube reviews available, Death Of The Copier tracked down a review of Xerox's print advertisement for ColorCube.

I was struck when I opened my June edition of Wired - the first page ad was for BMW, followed by Visa then Breitling and four pages in, Xerox.

I felt then, that it didn't matter if the ink melts in your car, Xerox has a consistent, appealing message.

Apparently, I am not the only one who sees this.


Images attract and invoke response which is the critical first step in the selling process.

From the article:

"... Xerox Corp., ... serves up an ad that stops readers via the strength of the primary colors dominating it. There's nothing gratuitous about the blocks of red, blue, yellow and black—which look like they belong in a child's playroom—because they are the product, which Xerox calls its ColorCube..."

Agreed - "Color Sells" and K.I.S.S

But words matters as well. In this case, 35 words, what the advertising people call "copy" -

“The new Xerox ColorCube multifunction printer uses unique cartridge-free Solid Ink technology, which is nontoxic, mess-free and reduces waste by 90%. Better yet, you can save up to 62% on color prints. The ultimate win-win.”

35 words - very simple, easy to understand, non-threatening(no FUD) - the ad is engaging and interesting and takes about as much time to digest as a Tweet.

Here is the article:

Compelling and relevant

Story posted: July 20, 2009 - 6:01 am EDT

Typewriters Still Used at NYPD - To the Tune of a New, 3 Year, $1 Million Dollar Contract

In article in CIO, it is reported by the Post, that even after a major technology overhaul at the NYPD, officers "still use typewriters to fill out property and evidence vouchers, which are printed on carbon-paper forms..."

- that's right, CARBON-PAPER FORMS.

And we worry about taking somebody's DeskJet 500 away?


The NYPD has updated and connected all of their 76 precincts by a videoconferencing system that ties into a command center and all offices have real time access to major databases.

The moral of the story is that even though you have the biggest budget and a most deserving technology project, some things just can not be changed.

I wonder what the commission was for what has to be that Last Typewriter Salesperson in The World.

Enjoy the article here.

Toxin Detection As Close As An Inkjet Printer - Introducing Bioactive paper

"...researchers demonstrated the concept on the detection of acetylcholinesterase (AChE) inhibitors such as paraoxon and aflatoxin B1 on paper using a "lateral flow" sensing approach similar to that used in a home pregnancy test strip.

The process involves formulating an ink like the one found in computer printer cartridges but with special additives to make the ink biocompatible..."

OK - HUH?



I found this article over the weekend and because we here at DeathOfTheCopier care about all things printer and nano-technology related I had to delve in.

The article goes on, "...An ink comprised of biocompatible silica nanoparticles is first deposited on paper, followed by a second ink containing the enzyme, and the resulting bio-ink forms a thin film of enzyme that is entrapped in the silica on paper. When the enzyme is exposed to a toxin, reporter molecules in the ink change colour in a manner that is dependent on the concentration of the toxin in the sample..."

Essentially it's this - certain elements can be placed in ink and utilized in ink jet cartridges. The ink is then applied to paper.

The special components in the ink will react in a certain way when exposed to particular substances/toxins. The ink will change color depending on the amount of toxin.

Just like a pregnancy test.

But this application will be used to assist in detecting toxins, pathogens and viruses, without the need for sophisticated instrumentation.

"...Portable bio-sensing papers are expected to be extremely useful in monitoring environmental and food-based toxins, as well as in remote settings in less industrialized countries where simple bioassays are essential for the first stages of detecting disease..."

Hang on to those DJ500's.

Death of The Copier and MFP Solutions Blog - Greg To Art

7/2009

A little self-promotion - article written by Scott Cullen and published over at BERTL.

WHAT’S THE DEAL? TELLING IT LIKE IT IS

By Scott Cullen

The truth is out there and it’s only a few clicks away on of the imaging industry’s cutting-edge blogs.

Blogging is nothing new, but feet on the street sales reps in the imaging industry who blog are certainly something you don’t run into every day. Meet two of the most prolific and opinionated bloggers in the imaging industry-- Greg Walters and Art Post.

Walters works in the managed print services division of a West Coast IT integrator and HP value-added VAR. His “Death of the Copier” blog (http://thedeathofthecopier.blogspot.com/) is hip, happening, and sometimes irreverent, and a must-read for anyone doing business in the imaging industry.

Post is a self-proclaimed “docusultant” with a Ricoh dealership in Highlands, New Jersey who, like Howard Cosell, tells it like it is. He started his blog, (www.mfpsolutions.blogspot.com) 15 months ago and the hits just keep on coming.

The inspiration for Walter’s blog, at least its eye-popping title, was the introduction of HP’s Edgeline technology, a technology that was going to be the death of traditional copier technology as we know it. Well, we all know what happened there.

“The Death of the Copier was because we had the Edgeline engine and it was going to take over the copier world,” recalls Walters. “That’s how it started and very quickly evolved into content and information about managed print services, the print industry in general, copiers, printers, and all that stuff.”

It’s all that stuff that makes Walter’s blog a fascinating read. He knows what he’s talking about having been in the imaging industry for 20+ years, including a stint at IKON. He’s no shill for any manufacturer, including HP. Honesty is Walter’s best quality and his blog does indeed make for scintillating reading even when he’s sharing stories from other sources.

Walters’ blog gets 14,000 views a month, which is pretty darn good considering the topic. Are there really that many people who want to read about the imaging industry each month? Guess so. He has no idea why so many hits, but isn’t wasting time figuring it out. When he’s not integrating and providing added value to customers in his day job, he’s blogging, and he’s making appearances at industry conferences and events. From the looks of it, Walters’ 15 minutes of fame is just beginning.

"With bloggers like Post and Walters, it’s refreshing to find two industry veterans willing to cut through the hype and tell it like it is."

Oki Printing Solutions Launches Total Managed Print: Stage One - "PageStart"

Details of Oki's MPS programs are beginning to take form.

Today, Oki announced their Total Print Management MPS program for re-sellers.

A three level offering, the first of which is active today, PageStart, will be followed later this year with FleetAssist and FullAccess.

This first level is designed to get interested resellers into the MPS niche with little risk or cost.

Oki reportedly has simplified a pricing structure making it much easier for a provider to quote a CPC engagement with confidence.

But, what exactly is, "...the industry's only MPS Ready line of color and black and monochrome single function printers..."?


PageStart is a simple, turnkey program that provides the fastest way to start supporting MPS opportunities.

Partners requiring more support or those requiring complete support will benefit from the two other levels, which look to go live later this year.
-------

DOTC -

A big couple of weeks for the manufacturers and Managed Print Services programs. And compared to the recent Ricoh and HP announcements, Oki's could go unnoticed.

But MPS is for everyone - there is plenty of room.

What I find interesting is Oki seems to be either pacing the reluctance of their resellers, introducing MPS to the willing in baby-steps or Oki's programs haven't completely "baked" or Oki Print Solutions is itself wary of the MPS niche.

So they tip toe into the water.

But is this "only MPS ready printer" aspect?

What does that mean?

Are the cartridges "keyed" to the reseller?

Do the machines only report meters to Oki-based collection agents?

And once again, what about "blended MPS engagements"? Certainly, there will be other manufactures' machines in an Oki fleet - correct?

Interesting.

Now, the only two left are Toshiba and Canon - so I guess that really only leaves one.