Managed print services, per seat billing. "I have two guns, one for each of you."

It's time to chime in on a subject that's been part of my Mps discussion since 2008 - per seat billing for toner and supplies fulfillment.

By now you've been reading or have heard the buzz around the idea; instead of billing in a 'usage model' or per click, we bill monthly for the number of users.  Benefits for the customer are about the same: supplies and service inclusive. For providers a steady revenue stream, regardless of decreasing print volumes.

Not a bad bargain.

"...that's the rumor..."

I've been a proponent of per-seat billing since 2008 when I was cutting my MPS teeth with Edgeline, inside a VAR.  Billing help desk and other services on a per-user basis was the norm.  Back then, I thought that someday, managing print devices would fall into the same scheme.

Of course, this hasn't happened.

"...that's just my game..."

Two sides of the same coin, arguments for and against, with no clear winner, I put together three reasons 'against' and three reasons 'for'.  Enjoy.

Against:

1. Risk Avoidance - Assessments may be more important than ever, adding another 30 days to the cycle.  It is difficult to convert CPI or toner out costs into a per seat figure.
2. Implementation - Can your system bill per seat?  How about three different types of seats? Who will handle adds and deletes?
3. Ignorance - If you're doing Mps, by optimizing a 1:1 scheme, delivering toner/service only, there is little chance you'll understand the complexities and nuances of presenting to an IT professional.  Don't try per seat billing.

"...you're a Daisy if you do..."

For:

1. Easier to bill - Once you determine the SKU(gag), billing is simple.  No meter reads.
2. Easy to understand - Again, simple billing is a value.  So is an easy-to-understand pricing structure.
3. Your customer does not care - And your client doesn't care how you bill.

"...I'll be your huckleberry..."

My personal belief is that by the time BTA-types figure out how to confront their fears and live outside the shadow of equipment quotas, there won't be any printing - no matter how we bill, per image, per scan, per seat, or per whim - the cheapest image is the one you don't print.  Ever.

"I was just foolin..."
"I wasn't..."

"....poor soul...you were just too high strung..."

Click to email me.

Greg Walters tapped to Reimagine "Managed Print Services"

Alert the Authorities...

FOR IMMEDIATE RELEASE:

Oconomowoc, Wi, May 9, 2015:

Your Managed Print Services Association has asked former MPSA President and current MPSA Board of Director, Greg Walters,  to lead the charge in redefining Managed Print Services.  Greg will be forming a Blue Ribbon task force of MPSA members to collaborate in this effort.

"The time has come to once again press the boundaries," said Walters. “We're stuck in the past if we allow copiers, printers and marks on paper to define us. They do not. Everything the association takes action on supports our definition of the market. As the only, independent, free-thinking, non-profit association in our niche, it is our responsibility to lead into new and dangerous frontiers.”

Greg is issuing a "call to arms" for all MPSA members interested in directing the future of the association, to volunteer and become part of the coterie.

Reach out to him at greg@grwalters.com.

"It's pretty simple.  Everything the association takes action on, supports our definition.  That's just it.  It is OUR definition of the market.  As the only, independent, free-thinking, non-profit association in our niche, it is our responsibility to lead into new and dangerous frontiers.  Join us,"  adds Greg.

About the Managed Print Services Association

Founded in 2009, the MPSA is a global, non-profit organization that provides independent communications, collaboration, education, standards and success MPS professionals. The mission of the MPSA and its members is to address and optimize business’ office document management while enhancing the growth, efficiency, and profitability of the MPS segment through advocacy, marketing, education, research, standards and a general community of interest.


About Greg Walters

Greg Walters is an entrepreneur and founder of the notorious destination site, TheDeathOfTheCopier where he comments on all things imaging, the rise of managed services and the advance of business technology. A prolific writer and frequent speaker, Greg shares his passionate, unique—and provocative—view of technology and people addressing the digital impact on 21st century business, the new way of work and society. His book, Death Of The Copier, published in 2014, offers a controversial summary of the early days managed print services and the not so distant future of the hard copy industry. Greg is currently with a regional VAR, building an MPS practice within the IT Lifecycle model. He lives in Oconomowoc, Wi.

###

HIMSS 2015 and Print(?)

HIMSS is a national, yearly show promoting technology in healthcare put on by the Healthcare Information and Management Systems Society. One can find providers for everything from hospital beds to billing software; from business intelligence to prescription printing.

When I first heard that my new company was attending the HIMSS conference in Chicago, even though I wasn’t even officially yet a member of the team, I elbowed my way into the fold. It was to be the company’s first appearance, which is both odd and timely. You see, we specialize in healthcare and have built solid book of business and stellar reputation in the niche, so it seemed a natural occurrence.

This year, the show hosted thousands of exhibitors and many thousands of attendees – at times it seemed every bus, taxi and hotel in Chicago was inhabited with HIMSS people. The locals were at a loss to explain the sudden spike in population. It gave me great pleasure to explain the show over deep-dish and beer — how every healthcare technology provider in the realm, from software to beds and nursing stations was planting a stake in the ground.

I expected HIMSS to deliver more than any of the shows I typically attend — which it did. If I combine the shows I’ve attended over the past 36 months, HIMSS blows them all away. In scope, in depth and scale of solutions, the event is a tidal wave of technology goodness.

The biggest draws were the software providers, yet a small contingent of managed print services providers managed to land a spot or two.

I knew PrinterLogic was attending and figured the OEMs would be there plying their solutions, but didn’t expect to see any more of the usual suspects. This expectation was proven correct with one surprising exception: FlexPrint.

Who was at HIMSS:

Xerox, Ricoh, Konica Minolta, Lexmark, Canon, Samsung and HP were displaying workflow, scanning, and mobile print. Only Lexmark placed “MPS” on their marquee, but even they had to track down the MPS person.

Konica Minolta has a nifty, Troy-like prescription print solution. Samsung had copiers, scanning, and with the help of Ringdale, follow-me print.

Biggest impressions:

IBM

It’s no wonder Big Blue commands attention. The booth was always filled and comprised of multiple solutions — not a printer in sight. The future is all about intelligence and healthcare presents an almost insurmountable amount of raw data. Churning through streams of live metrics and discerning a plan of action is front and center of IBM’s strategy.

Imaging OEMs

Lexmark, Xerox, HP, and Ricoh have sizable portfolios of healthcare solutions. Primarily supported by their direct teams, each is betting heavily on healthcare as a growth area.

FlexPrint

I was surprised to hear that FlexPrint was exhibiting – a familiar entity in a sea of strangeness. The ladies of the booth were amicable, posing for pictures and everything, although they saw me as a competitor.

They were there representing the copier niche as a national provider of managed print services. Commendable.

PrinterLogic

Over the past 12 months, I have shared all I know about this company. I’ve banged the drum and tried to explain to copier dealers the overwhelming significance of this specific offering within an advanced MpS practice. No takers. It is my contention that this sophisticated and elegant solution neutralizes one of the most frustrating managerial issues IT departments face. My opinion isn’t based on a training session or marketing material – paying clients, more than one, have expressed this to me. Enough said. If you’re interested, googlitize PrinterLogic.

What can we learn - three things:

1. In healthcare, print isn’t the most crucial issue, but it is important. For most, finding ways to eliminate inefficient paper-based processes is primary.

2. Our OEMs are small players in this ecosystem.

3. There is little room for an indirect channel. The expertise required is deeper than equipment surveys and toner delivery. Basic MPS engagements in healthcare are living on borrowed time.

Personal Observations:

When I think about MPS practices and copier dealers selling into the healthcare niche, I am concerned. For all the training and customized solutions the OEMs bring to the channel, they seem to barely simply scratch the surface – the print environment is more that simply print servers and cues. There is a world of CITRIX print

Print is a topic of discussion - it was odd, most of our OEMs were talking about digital workflow while the rest of the vendors were talking follow-me print. I spoke with more than a few attendees about follow-me/PIN/cloud/mobile print solutions. Other than access to the network, the biggest concern I heard was errant print jobs remaining, unclaimed, in the output tray. They were shocked to hear this solution has been around since the early 2000s.

Without ringing the doom and gloom bell, again, I’ve seen a slice of the healthcare universe the indirect channel doesn’t know about. I was completely overwhelmed by the relatively insignificant position our OEMs hold – they aren’t the “big boys” in this field.

The opportunity is huge, but the commitment is bigger – three days of technical training and a day of sales classes will not prepare you for the multi-faceted, extremely dynamic nature in healthcare.

My recommendation is to secure as many contracts as possible with clinics, hospitals and networks providing toner and service only. Don’t try to play in the software arena – the existing providers are seasoned, clients savvy and you’ll find yourself competing with your OEM. Get in there and grab the clicks for as long as you can.

Original post, here.

Safe Words are for Sissies.

"Indigo...Indigo...INDIGO!" - she finally yelled before I remembered what the hell she meant. When I finally did, I stopped what I was doing and checked her.

"Are you okay?"

"Yeah, but, you made a mess."

"It was my intention."

"Well, now we need a broom."

"I'm sure we can find one." - time hung, upside-down, suspended.

One glance between her knees and it was obvious - we were going to need a bigger tool.

At least 80% of the toner bottle had spurted all over.

Turning to the six or so voyeurs, I said, "I'm glad this happened, now we can show you how easy our toner is to vacuum up..."

So continued the greatest copier training session in history - IKON rep, PBM and a willing audience of nurses and accounting clerks. One for the book...*

Fifty Minutes Before -

This was our first time together in front of others and just before starting, she jokingly mentioned, "We should have a safe word. Something that tells the other person to switch hands or hold off."

"Okay, let's make it 'indigo'." was my glib, off-handed response. I forgot all about it, until her climatic outburst jerked me from my fugue.

Safe Word - "a word serving as a prearranged and unambiguous signal to end an activity..."
The Past 24 Months

The last two years lack in "mps" excitement, passion and risk. No new ideas or technology from our manufacturers - ink in a bag is still ink. Aged programs remain in place - can we make mps even more confusing? Everybody has a cousin in the Mps business - no really. And the idea of paper to digital drips with denial.

No risk, no edges, no transformations, no need for safe words.

Perhaps shifting your business out of copiers and into display panels or integrating medical devices into your value proposition is the way. But how painful is that?

Establishing a safe-word recognizes boundaries. Some say the real way to know you're alive is to feel a bit of pain - get painful. Go there. Rub up against it.

This isn't a 'stretch goal' this is a cliff. Instead of 'adjacent markets', get into hoverboards, for example. That session would be painfully deserved of a safe-word, right?

Forget that terribly written, over popular, shallow, slow-motion-rape tome, "50 Shades of Spray" and consider a managed print services safe word - heck, make it a business safe word - it doesn't need to be mps only. Either way, light the candles, warm up the wax and get a safe-word.

Imagine the most painful change possible. Feel it. Label it. Then get as close as you can to it.

One thing: remain dubious of WHATEVER your OEM brings to the table. They seduce and dominate for more shelf-space - now more than every, devices are shackles.

One More thing: Seek advice from those OUTSIDE THE INDUSTRY. Innovation has run its course in the world of toner, ink and paper. There is nothing left. Industry pundits telling you how to optimize your service department, 'align' your incongruent backroom operations or change your value proposition are part of the problem and the past because,

You already know, what you need to know.

The Kids in #Oconomowoc: There are no such things as SEO Experts.

They were celebrating something...it was unclear and it was late.

Young Turks are all full of passion, possibilities, and a zest for "the new way of everything".  Kids of the internet, comfortable in that soft pool of warm ignorance - seven or eight, twenty-somethings out drinking; nowhere to go but up.

You remember those times, don't you? Think "The Breakfast Club" grows into "St. Elmo's Fire" on the way to "The Big Chill". I was smack-dab in the middle of Elmo's Fire expecting Rob to start blaring away on the Sax.

In some capacity, a few of these folks are builders of websites and experts in the way of SEO. They know all there is to know about, well, everything online - branding, selling, travel, food, publishing, online life, whiskey, tinder, and the ways of the world.

Never Go Out of Style: Managed print Services Inside a VAR

"You come and pick me up, no headlights

A long drive,

Could end in burning flames or paradise..." - T. Swift 

Mps Practice Managers, salespeople, BDMs, specialists, consultants, experts, evangelists, directors, principals, planning managers, and vice-presidents - I got a question for you:

If you had the chance to build an MPS practice, today, from scratch, inside a VAR,  how would you do it?

Where would you start?  Building a team? Compensation plans?  Assessment tools and DCAs?

What's your visionary statement?  Would you put together another, two-dimensional, old-school, top-down, business plan?  Really?

What about legacy accounting systems, dispatch, vendor relationships, existing BDM mentality, corporate philosophy/culture,  probes, NOC, SLAs, BDR, MS, and customer transformation off paper?  Can you lead or will past mistakes haunt you like the phantoms of Macbeth?

Inside this turbulence,  I'm sure some ask,

Building an Managed print Services Practice: LA to Oconomowoc #MPS #copiers

By David Cameron; CEO, Cameron Consulting Group, March 27th, 2012

Greg Walters is a well-known blogger, rebel, truth-seeker, and now a consultant in the managed services field for print and IT.

This article focuses on his leadership and—at times—exasperating experiences in building an MPS practice inside a large West Coast VAR. Adding managed print services (MPS) was an uneasy fit that didn’t demonstrate its value until after Walters took over. As the MPS practice grew more than $1 million, the plan shifted and the practice was folded into the much larger managed services group to leverage common processes and resources. It is an open question whether the MPS practice will retain its edgy personality and strong growth rate as it goes mainstream as part of the VAR services portfolio.

Greg Walters took over the immature managed print services practice

Build a SuperTeam for Managed Print Services - 2013

First posted, 2013, here.

I’ve spoken to many successful managed print services providers over the past few months who have said that commitment is the key to success in MPS.

As a foundational step, I agree.

Yet to fully achieve that, organizations need a team of MPS specialists, which may either be created outright or grown organically out of necessity. Today, I outline six basic players in a successful MPS SuperTeam:

“The Hub” – This person is all-knowing, all-seeing. She understands vendor relations, sales, dispatch, warranty, invoicing, meter reads, monitoring, technicians—and can manage them all. She handles customers, runs the books and knows CRM inside and out. She works within the rules, but is not afraid to stretch them.

“The Face” – This is the internal MPS evangelist. A true believer, he sees the value of MPS in his world and in the customers’ realm. He typically does not “throw all the services against the wall” in an effort to see what sticks. He can carry an MPS conversation almost up to business process outsourcing and knows how to gracefully bring in The Knight.

“The Knight” – This team member knows more about MPS than anyone else. He understands the corporate MPS vision because he helped create it and continues to support it. The Knight could sell MPS on his own and one day just might. But he is a team player and knows his position on the field. When the practice makes money, presents a 48 percent GP/19 percent in Net Income, he credits everyone else. When the practice burns a slow, terrible, painful death he alone takes responsibility and the long walk.

“The Master Mechanic” – The ultimate technician; a tech’s tech. He knows how to handle EVERYTHING and keep the promises made by The Face. Experienced, tested and seasoned, this person is customer-centric, not afraid to learn the new technology and can dissect an old Konica blindfolded. The “Master Mechanic” can show a rookie how to install fusers or remove misfeeds. He is the rare technician. We all know one.

“The Majordomo” – This person is part of executive management and an MPS believer. He understands the impact of MPS on the entire organization in all areas: gross profit, service revenue and customer retention. This person will sell internally and run interference when ownership wants to “improve” the MPS process or assimilate the practice into the “bigger picture.” He’s a straight shooter who knows what battles to fight and how to address the King.

“The King” – This is the one person who can defy logic. It is his vision that “your” practice supports. If he feels MPS no longer fits the vision, you’re out. No matter the margin, market, or how much blood you’ve put in, it is his decision. He can say “yes” or “no” all on his own.

In my opinion, these are the primary positions. You will certainly have more than one tech, and you will engage a team of salespeople; possibly midlevel management, department heads and fellow practice managers. Your team is the core of the practice.

Managed print services in 2017: PSO is the New Mps

"Pro-actively optimize devices and processes associated with presenting information in the form of documents, regardless of medium." - GRW

If you understand the above definition, you quickly see the traditional MPS definition as stunted, restrictive.

I submit to you, the active MPS practitioner, a vision, philosophy, strategy and tactic that will expand your horizon beyond toner and service.  Print Server Optimization(PSO).

Stated simply, PSO delves into:

• End user data - you remember them, right?
• Less network traffic - compression, encryption and the like...
• Mobile print - like anyone really prints reams from their phone/tablet/LT
• Secure/pull/follow you print - 'nuf said
• Optimized print driver management - look into this...
• Fewer print servers - NO NOT A UNIVERSAL PRINT DRIVER
• Easy to execute, end-user installations - with maps n stuff that show what printers are available
• and more...

I double-dog-dare you...I TRIPLE DOG DARE YOU...to call your best IT contact(you have one of those, right?) and ask him how he feels about managing print servers.

Go ahead, ask.  Ask him what happens when a print server blinks out.  Ask him how long it takes to manage all the print drivers on his network and if the automatic configuration of printers would be a good thing.

Here's a delicious suggestion, find a prospect with a print policy designed by your competitor(you have one of those, right?) and ask him why they didn't include print server optimization.

Go ahead. Ask.

I've gotten behind a few programs in the last seven years or so, this one - the reduction of print servers - I see as the next big wave to hit not just our niche, but the entire technology landscape.  Why not get into the movement today and leverage the talk track into a deeper IT relationship?

Would you like to know more? greg@grwalters.com

This is a wave we can celebrate.

ITEX 2015: Copierville is a Fireball

"Everything dies baby that's a fact
But maybe everything that dies someday comes back" - BS

"Mr. Worldwide to infinity
You know the roof on fire..." - Pit

This year's ITEX show was one of the more interesting versions.   Fewer attendees?  I don't know the numbers, but maybe.

Was business conducted?  Yes.  Was the location right?  Yes.  Did the sessions stir thought and impart ideas? Yes.

Was it obvious that Managed print services as an offering, is waning. Yup.

This time around, I was fortunate to help the good people at ITEX  document the show through video.  If you were there, you probably some guy walking around with a mic and a video guys in tow - asking all the 'tough' questions.

I talked with many and worked the floor an entire day - booth to booth, person to person - and in those travels, I was able to glean some interesting thoughts and hear directly how some in the industry feel the niche is transforming.

Change is constant, here are some of my observations

1. Less toner focus but the big guys are marketing.
2. IT services providers are solid with an entire row dedicated to managed services
3. New Hardware announcements and products were on parade but it just doesn't matter and that's a good thing.  Consumers of devices care less about logo's and ink versus toner than we.  

Conclusion:

The ubiquity of Managed print services is about as exciting as wallpaper.

If you're truly ready to venture out into the IT realm, Mps is your gateway. Connectivity, conversations with IT departments and relieving them of a headache issue, are all part and parcel of a visionary Mps.

Companies like PrintFleet(Artificial Intelligence), Print Audit(Per Seat billing), MWAi(real, copier based accounting systems) and AVG(flexible, proven, managed services offering) offers opportunities beyond the pubescent toner and machine management.

There are dealers making the visionary decisions and moving beyond OEM, MPS, and quotas

"We love the show, this is our second time and we are definitely coming back next year..."

Every show attracts criticism - it is a tradition. This year, the negative observations say less about show content, venue and PowerHours and more about the niche.  Our relatively small industry is contracting not expanding - the most revered and longest running conference(Itex) is reflecting these changes, not projecting: another Sign.

Itex will be back next year at the same venue, but will copiers survive beyond 2016? Sure, of course.  At this very moment, somebody, somewhere is manufacturing and selling buggy whips.

ITEX 2015: "Mount Gay"

The best conversations occur after the show, around a bar, cold, adult beverage in hand.  This year, the drink of choice, pour moi, was the historic Mojito.

The best Mojito's were made with Mount Gay rum - and yes, when ordering, "Mount Gay" should be said with gusto.  Mucho Gusto, my friend.

"I may not always drink rum, but when I do, its Mount Gay..." - B.R.

What copier-goodness conversations flowed as we climbed Mount Gay?

Plenty.

Print servers -
I've been ringing this bell for a while now:  Mps should include all the devices and process involved with moving information within and between organizations regardless of medium.

Print servers have long been the bane of many IT Directors - so why don't we help them control, managed and optimize their print server fleet?

I know a great company that has a very lucrative dealer program.  Contact me and I will get you connected.

Decreasing toner sales, cores and companies -  Dive a million dumpsters and you'll surface empty handed.  Cores are hard to find.  Are you surprised or simply choosing to ignore another sign?

True to every other evaporating industry, consolidation of the largest players foretell the end. That's what we talked about - the big toner remans getting together, colliding cultures, marketing talk tracks and managed print services programs.  Big Bang.

The passing of an niche - 
Around the bar, we all agreed that managed print services as it was and as it once was to be, is dead. The reasons are too many but paramount in its demise are the OEMs and their disingenuous talk tracks about savings and optimization.

We all see customers reducing the number of devices, both A3 and A4, as more optimize 'in-house' without manufactures.

As Itex 2015 fades in the rearview, I think the lesson taken home is more about smaller, focused, dealerships than big, broad, hardware mass marketing.

To be celebrated, not feared.

Eight Characteristics of a Growing Managed Print Services Practice

2015

After five years of managed print services, one would imagine a standard set of MPS rules would rise out of the fog.  And yet there is still debate over what exactly MPS stands for — not the acronym, but the vision and real value of managed print services.

I remember the great device-to-technician-ratio discussion of 2008.