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Monday, October 27, 2014

Steve Jobs Talks about " Xerox and Copier Heads".

13,000 feet somewhere over the Untied States of America heading to the Executive Summit.

This is a must see for everyone in the industry, in any industry actually. The year is 1996 and Steve Jobs is lamenting how Xerox had the world by a string, they just didn't know it.

Hear for yourself, possibly the first time a pundit refer to "toner-heads, copier-heads". Amazing.

Granted, those times were remarkable; Bill Gates is buying and selling the perennial operating system.  Wozniak is programming for days at a time and the first generation of computer geeks begin to take shape.

The status quo was being challenged by a unorganized, disconnected, computer nerds "doing it for fun".  Xerox, IBM, Burroughs, and others didn't see the PC revolution coming and when they did, most denied .  The rest, as they say, is history. They also say, "study history or be doomed to repeat it".

Look at your industry - There are two sides: the status quo and what I like to call the "Pirates".  The status quo employ marketing departments, game the search engines and confuse marketing content with content.  They purchase analysts and dictate to the market,  spinning a message through the ever dwindling and irrelevant equipment channel.  They tell us to sell equipment all the while knowing it is a dying argument.

There is no paper in the future because there is no future in paper.

Arrrg!  On the other side live the pirates, rogues, outcasts, crazies, disgruntled - the explorers, selling professionals, visionaries, lone wolves.  We'll play the game, find the edges and push. Of course we'll get in trouble, and from the outsider view, we will fail.  But failure has always been about getting back up, not quitting.   The ones on the sidelines never quit, do they? When things go well, everybody's a champio.

I guess what I like about this video is recognizing that this has all happened before.  The timing for such a revaluation couldn't be better.  Unlike the days of Young Jobs, we have instant connectivity to all the like minded.  The days of single voices, screaming in the night are gone.

The only question is what side do you call home?  

Do you feel the need to be dependent upon a " board of directors" or sales manager?  
Do you criticize free flowing organizational construct?  Is structure and policy more important?  
Do you manage to outside benchmarks and look for templates?  
Have you uttered and believed the phrase, "it's always been done that way"?  
Do you still think the "OEMs drive the industry"?  

Yes? Congratulations, you're part of the status quo - leave now and immerse yourself in the following movies/series(therapy): Oblivion, Cloud Atlas, V Is For Vendetta, Battlestar Galactica, Serenity, The Patriot, Tombstone & Saving Private Ryan. Not Glenn Gerry, Wall Street, or Boiler Room. Go...go now.

On the other hand, if you see through the manipulation that is an equipment quota (and still meet them), if you question studies reporting users demand mobile print, or print is growing.  If you do your "job" without going "to the office" and STILL required to show up for Monday morning sales meetings, if you've ever been "written up" - you could be Jobs-like, a Zig in the world of Zags.


Drop me a line.  I'm starting a group of fringe-thinking, bleeding-edgers.  We'll have a charter, but no Board of Directors.  We'll have meetings and adult beverages will be on the agenda.  Our goal will be to network within the group, share cutting edge ideas having fun and making money.


For our audience, what is 'toner'?

Jobs, "Its the black stuff..."

See the video here,

Click to email me.


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Greg Walters, Incorporated