Tuesday, January 2, 2018

Take The Snowflake Test. My Answers.

This has been floating around LI for months now.  Kyle Reyes, CEO, The Silent Partner Marketing, has filtered out about 60% of candidates with this simple set of questions.

I like the idea and love that he's been able to create a huge buzz, promoting this simple questionnaire.


The Snowflake Test

Outside of standard benefits, what benefits should a company offer employees?

What should the national minimum wage be?
Let the market dictate.

How many sick days should be given to employees?
10 days.

How often should employees get raises?
Based on merit.

How do you feel about guns?
Love em.

What are your feelings about employees or clients carrying guns?
Sounds good to me.

What are your feelings about safe spaces in challenging work environments?
I have no idea what you mean by 'safe spaces' or 'challenging work environments.

In a creative environment like The Silent Partner Marketing, what do you envision work attire looking like?
Casual business for internal meetings, business attire for customer facing.

Should “trigger warnings” be issued before we release content for clients or the company that might be considered “controversial”?
What the hell is a "trigger warning"?

How do you feel about police?
I like police.

If you owned the company and were to find out that a client is operating unethically but was a high paying client…how would you handle it?
Kiss em goodbye.

When was the last time you cried and why?
No comment.

You arrive at an event for work and there’s a major celebrity you’ve always wanted to meet. What happens next?
Wait for her to come to me.

What’s your favorite kind of adult beverage?

What’s the best way to communicate with clients?
Face to face.

What’s your favorite thing to do in your free time?
Wine tasting, write, read, outdoors.

What are your thoughts on the current college environment as it pertains to a future workforce?
OMG, the current college environment is filling generations with nonsense.

What’s your typical breakfast?
Eggs, bacon, coffee.  Why?

What’s your favorite drink when you go to a coffeehouse?

How do you handle bullies?
Slug em in the head, metaphorically.

How do you handle it when your ideas are shot down?
Rethink my presentation/approach.

What do you do if a coworker comes to the table with an idea and it sucks?
Tell the coworker the idea sucks.

What does the first amendment mean to you?
I can say pretty much anything I like without the guarantee to be heard.

What does faith mean to you?
Believing without proof.

Who is your role model and why?
I have no role models.

“You’re in Starbucks with two friends. Someone runs in and says someone is coming in with a gun in 15 seconds to shoot patrons. They offer you a gun. Do you take it? What do you do next?”
I take the gun, get folks out the back-door, assume the stance between the shooter and them, and shoot the bad guy in the forehead.  Twice.  Then render aid, if he's still alive.

What does America mean to you?
Everything good.

You see someone stepping on an American flag. What do you do?
Shake my head in disgust.

What does “privilege” mean to you?
My parents looked out for me before they knew who I was going to be.

What’s more important? Book smarts or street smarts? Why?
Street.  Why?  See the above Starbucks question.

Kyle S. Reyes is President and CEO of The Silent Partner Marketing. He’s also an acclaimed keynote speaker on entrepreneurship, leadership, marketing and social media. You can follow him on Facebook.


  1. "Shake my head in disgust" is a bit feeble. How about "Shoot him"?

  2. And commit murder while violating someones first amendment right?
    Seems rather extreme.

    1. Its not a first amendment right to stand on the flag. It's just something people do to piss other people off. And he was only going to shoot him/her in the knee cap..

    2. join in on the protest. Douse the flag in gas and set it on fire. Then help out the first person by knocking them down and stomping out the flames

    3. still... it's a great idea.

    4. it’s a first amendment right.

  3. I saw this test on another site and being over 60 wasn't really sure how my answers would be relevant. However except for a couple of the ones to do with guns, I personally am scared to death of them, I do NOT have anything against them. Married to a big hunter. I totally agree with the answers above. Guess it isn't an age thing. I would and have help get people out of the coffee shop, while the person above takes care of the perpetrator.

  4. Starbucks: Assume an open carry state and a carrier is simply approaching with intent to order a favorite beverage, a not unreasonable scenario. One might hope, IF YOU ARE NOT A SNOWFLAKE, your answer might be different? Interesting that the assumption was that anyone carrying a gun is a bad guy just because a stranger runs in and declares them so.

    1. Do you want to take the chance now days when all you need to do is be white to be bad (which is not true) but that is how it has become

  5. West's Snowflake Test

    Outside of standard benefits, what benefits should a company offer employees?
    Free Maple Syrup.

  6. Did Ron Swanson provide the answers for this test? Love it.

    1. LOL! The answers are mine and mine alone - cracks me up too. I answered of the cuff at first glance.

  7. Wine tasting on my spare time that sound alot like a snowflake past time! This test should be renamed the yuppy dipshit test!

    1. Dipshit? Most dipshits roll under the 'Anonymous' moniker...don't you think?