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Tuesday, August 13, 2019

New to Copier Sales: What is Convergence?

There are probably a few terms you hear thrown around these days in the copier industry: “Transformation,” “digitization” and “disruption” are common ones. Another one you’re probably starting to hear a lot more of is “convergence.”

Convergence has a few definitions, but the one most applicable to our industry is “the merging of distinct technologies, industries, or devices into a unified whole.”


In our world, examples of convergence abound. Once, when the Earth was young and dinosaurs ruled the world, printers printed and copiers copied. Then, two separate devices, print, and copy converged into one. Convergence of technology is universal and central to expanding and contracting business — just look at your phone as an example. The wider world sees convergence in all things media, marketing, IT,  and even culture.

For the contemporary copier niche, convergence is akin the rest HERE.

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